Market Leaders Podcast

Join David Ackert as he interviews Amy Fowler, Chief Marketing & Business Development Officer at Mintz Levin. In this episode of the Market Leaders Podcast, David and Amy discuss:

- Mintz's state-of-the-art lateral integration program that onboards new hires with a success rate of over 75%

- Amy's approaches to mentoring her team to effectively utilize their personal strengths

- Her unique engagement of Business Development Managers as coaches and mentors to lateral hires

- Her team's use of external research data that focuses their business development efforts

Join David Ackert as he interviews Jill Weber, who is Chief Marketing & Business Development Officer at Stinson Leonard Street and President of the Legal Marketing Association. In this episode of the Market Leaders Podcast, David and Jill discuss:

- How Jill built a business development training program at Stinson that has been running for more than 12 years

- Her key approaches to fostering cross-departmental collaboration that unites her firm's marketing and BD efforts

- How she led an initiative to craft more compelling attorney bios that better connected her attorneys with new clients

- Her method to keep teams focused on a common goal by showing how their roles fit into the overall picture

How she made attorney branding a key element of Stinson's legal business development

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss:

- How Trish handled the implementation of a completely new Business Development training program at her firm

- How she laterally integrated large groups of new lawyers into the fabric of the firm's culture

- Her collaborative approaches to internal training and education of marketing and business development staff

- How she successfully promotes a culture of shared learning and cross-functionality between her firm's attorneys and legal marketing and business development professionals

- Her 5 tips for up-and-coming business development professionals to ensure a successful start when entering the challenging environment at a law firm

Join David Ackert as he interviews Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin in this episode of the Market Leaders Podcast. Tune in to hear David and Brenda discuss:

- How Brenda uses the input from her entire Marketing and Business Development Team to shape firm-wide initiatives

- Her approach to the "That's not my job" mentality towards business development that many professionals encounter

- How she uses Hackathons for internal process improvement

How her team fosters a growing entrepreneurial mindset at their firm

Join David Ackert as he interviews Erica Yates, Firm-wide Director of Business Development at Burr and Forman LLP in this episode of the Market Leaders Podcast. Tune in to hear David and Erica discuss:

- How Erica approaches mentoring her team of Business Development professionals

- How she customized Burr's Women in Business program to help the women in her firm obtain successful results from their Business Development initiatives

- The differences she found between how women and men approach Business Development

- How she finds inspiration and keeps herself up to date on emerging trends in the legal industry and business

Join David Ackert as he interviews Sheenika Gandhi, Director of Marketing and Business Development at Payne & Fears LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Sheenika discuss:

- How Sheenika created effective infrastructure and processes in the first 6 months of her role

- How Sheenika utilizes Practice Pipeline at her firm to direct and manage her lawyers' BD efforts

- Effective methods for onboarding your firm to a new technology platform, gaining buy-in among lawyers, and implementing a successful rollout at your firm

- How to leverage technology to foster a business development mindset among your lawyers

- How legal marketing departments can raise their visibility and highlight their value to the firm

Join David Ackert as he interviews Jodi Kovitz, CEO of AceTech Ontario, in this episode of the Market Leaders Podcast. Tune in to hear David and Jodi discuss:

- How Jodi's tenure as a BD executive at Osler informs her coaching strategies at AceTech Ontario

- "Just Say Hello," a business development tool focused on authentic relationship building

- Advice for crafting an elevator pitch that starts the flow of a conversation and builds rapport

- Strategies for crafting your "Hub," or your inner circle of key business relationships, using generosity

Join David Ackert as he interviews Sheenika Gandhi, Director of Marketing and Business Development at Payne & Fears LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Sheenika discuss:

- How Sheenika created effective infrastructure and processes in the first 6 months of her role

- How Sheenika utilizes Practice Pipeline at her firm to direct and manage her lawyers' BD efforts

- Effective methods for onboarding your firm to a new technology platform, gaining buy-in among lawyers, and implementing a successful rollout at your firm

- How to leverage technology to foster a business development mindset among your lawyers

- How legal marketing departments can raise their visibility and highlight their value to the firm

Join David Ackert as he interviews Kathleen Flynn, Chief Marketing Officer at Bryan Cave, in this episode of the Market Leaders Podcast. Bryan Cave's unique culture is one in which marketers and lawyers act as partners in their business development efforts. Tune in to hear David and Kathleen discuss:

• Bryan Cave's innovative approach to business development coaching.

• Key mentorship practices that Kathleen uses with her team of marketers.

• How marketers can keep business development top-of-mind for lawyers.

• Inspiration marketers can derive from non-traditional sources, like The Big Four.

Join David Ackert as he interviews Leah Schloss, Director of Marketing at Sullivan & Worcester, in this episode of the Market Leaders Podcast. Leah is one of the few legal marketers leading the innovation charge with marketing automation at her firm. Tune in to hear David and Leah discuss:

• How law firms can adopt marketing automation to improve business development results through smart lead generation

• Valuable insights to be gleaned from non-legal marketing conferences

• Career development advice for up-and-coming legal marketers, or those entering the industry

• How content marketing can improve BD results without requiring lawyers to change their behavior

For more legal marketing and business development strategies, visit www.ackertinc.com.