Market Like a Fintech

 In today’s episode I’m chatting with Shameer Sachdev, founder at fintech marketing agency Growth Gorilla. Growth Gorilla does growth marketing, channel strategy, paid search, email automation and a whole host of other marketing services. They’ve worked with over 25 fintech companies and have worked with companies such as Wayhome, PrimaryBid & Change Invest.

We do a deep dive into what fintech marketing really is, how to take a fintech company from an idea, to product market fit and to a scale up, and finally how fintech companies can make the right decisions based on data and analytics.

It’s an episode that is jam packed with tips and actionable advice for anyone who’s marketing a fintech company, so make sure to tune in till the end.

Growth Gorilla's website: https://www.growthgorilla.co.uk/
Shameer Sachdev on LinkedIn: https://www.linkedin.com/in/shameersachdev/

In this episode I’m chatting with Andrea Linehan, CMO at Currencyfair. Andrea worked for 10 years in the Middle East for the Omani government, and then worked as the CMO of a fintech startup called GRID Finance. At Currencyfair, she’s been leading the build of their lead generation and sales enablement infrastructure, as well as establishing the international payments technology brand

What is Currencyfair? It’s a global payment company specialising in FX for both consumers and businesses. They’re based in Dublin, Ireland and have raised a total of $24.5M throughout all their rounds. They recently acquired payments company Assembly in Australia, as they look to expand their suite of products.

In today’s episode I talk to Jasper Martens, Chief Marketing Officer at Pensionbee. Jasper has a background in digital marketing, and used to manage his own marketing agency in Amsterdam. He loves making boring products interesting, and has won several awards for his campaigns. He calls himself a tech savvy marketeer.

Pensionbee is a pensions provider that combines your old and new pension plans into one. It takes 5 minutes to start, and users can combine, contribute and withdraw online. They have some pretty astounding customers: over 470,000 customers, a 97% retention rate and are managing close to £1bn in pension money. They were recently valued at £365M at their recent IPO in April.

In today’s episode, Jasper and I talk about brand-led advertising, PensionBee’s focus on loving its customers and their Instagram marketing.

In this episode, I’m chatting with Romney Taylor, VP of Marketing at Habito. 

Before working at Habito, Romney was working for a very successful management consulting company, with clients such as Giffgaff, Skype and Zopa.

What is Habito? Habito is an online mortgage broker. But it’s not just any mortgage broker: they’re user friendly, tech-savvy and are a B corp. Since 2015, they’ve received over £63M in total funding, sorted £4 bn worth of mortgages and have over 4000 excellent client ratings on Trustpilot. 

In this episode, Romney and I chat about Habito’s hyper focus on customer centricity, how they do their customer research and the role certain emotions play in their marketing campaigns.

Habito's website: https://www.habito.com/
Follow Romney on LinkedIn: https://www.linkedin.com/in/romneytaylor/

In today’s episode I’m chatting with Vidya Peters, Chief Marketing Officer at Marqeta. Before Marqeta, Vidya served as the Chief Marketing Officer of MuleSoft, an enterprise software company focused on APIs and integrations. 

She helped take MuleSoft public on NYSE in 2017 and was acquired by Salesforce in 2018 for $6.5B. She was also recently nominated as number one on the list of top 25 women in financial technology.

Marqeta is a card issuing platform designed for companies that want a simplified and flexible payment program. Marqeta won the “2019 Best Fintech Startup” award by FinTech Breakthrough and the "Best Enterprise Technology Company" at the 2019 LendIt Fintech Industry Awards. 

Marqeta was valued in 2020 at a $4.3 billion valuation and has well-known clients such as Square, Uber, Instacart and Affirm. 

In this episode, we talk about how to market a company to developers, their focus on product marketing and how Marqeta manages marketing to both high growth startups such as Uber and more established brands such as JP Morgan Chase.

Follow Vidya Peters on LinkedIn: https://www.linkedin.com/in/vidyapeters/

Marqeta website: https://www.marqeta.com/

Full show notes and website: https://www.fintechmarketinghub.com/

Welcome to the first ever episode of Market Like a Fintech!

Market‌ ‌like‌ ‌a‌ ‌Fintech‌ ‌is‌ ‌a‌ ‌podcast‌ ‌on‌ ‌a‌ ‌mission‌ ‌to‌ ‌find‌ ‌out‌ ‌what‌ ‌marketing‌ ‌strategies‌ ‌and‌ ‌tactics‌ ‌the‌ ‌top‌ ‌Fintech‌ ‌companies‌ ‌in‌ ‌the‌ ‌industry‌ ‌use‌ ‌to‌ ‌acquire‌ ‌real‌ ‌customers,‌ ‌build‌ ‌a‌ brand‌ ‌and‌ ‌grow‌ ‌revenue.‌ 

I’m Araminta, a marketing consultant at Mint Studios and partner at the Fintech Marketing Hub.

In today’s episode, I’m chatting with Alex Latham, co-founder, and chief marketing officer at Chip. Chip is the UK’s highest returning savings account. It’s an app that helps users save money automatically with AI. Every few days, Chip's algorithm calculates what you can afford to stash away based on your spending habits. It then transfers that money from your current account to your Chip account - automatically. 

Chip is one of the biggest crowdfunded businesses in the UK with over 11,000 investors. They have a user base of over 300,000 active users who have saved over £150m.

Last September they raised £11m in just 3 days, making it the biggest crowdfund in Europe in 2020.

In this episode, we talk about their main strategy to enable viral growth, how they built a community of committed investors and their approach to maturing the Chip brand.

Follow Alex Latham on LinkedIn: https://www.linkedin.com/in/alex-latham-98498449/
Chip website: https://www.getchip.uk/
Full show notes and website: https://www.fintechmarketinghub.com/post/grow-brand-with-community-marketing