In the ’90s, knowing how to search the internet was a game‑changing skill. Today, mastering AI prompts is the next frontier and it’s more than just asking questions. In this episode, James and Jeff explore how the right prompts can help you think clearer, work faster, and make more effective decisions in business and beyond.

You’ll discover:

• Why prompting is the must‑have skill for entrepreneurs, marketers, musicians, and professionals in every field.
• Real‑world prompt examples — from having AI review and refine your emails to clearing brain fog and sparking fresh ideas.
• AI for legal advice — potential uses, plus important caveats and limitations you need to know before acting on AI‑generated legal information.
• Marketing prompts that convert — tips for generating campaign ideas, sharpening messaging, and creating content that connects.
• Musicians and AI — how artists are using prompts to write lyrics, brainstorm melodies, and market their music.
• Decision‑making with AI — how well‑crafted prompts can surface insights, weigh options, and guide smarter choices.

Whether you’re curious about ChatGPT, looking to streamline your workflow, or ready to push your creativity further, this episode is packed with practical strategies, cautionary notes, and inspiration to help you prompt like a pro.

Listen now and start turning AI into your competitive advantage

Ever wonder why some musicians with average talent top the charts… while true virtuosos play to empty rooms? Or why a flashy gadget with so-so performance outsells a technically superior competitor?

The secret isn’t always in the product—it’s in the hype. In this episode of Market Like a Hotshot, we’re pulling back the curtain on how marketing, storytelling, and perception canturn the ordinary into the unforgettable. Whether you’re selling music, tech, or your own expertise, we’ll show you how to build buzz that sells.

This is Episode 14: Hype It Like a Hotshot! Let’s turn up the volume on your marketing game.

Episode 13 – Live from a Packed House: Small Business Marketing Q&A

For the first time ever, Market Like a Hotshot went live—recorded in front of a buzzing, standing‑room‑only crowd of entrepreneurs, small business owners, and marketing professionals hungry for actionable insights. In this special live marketing podcast episode, we answer real‑time questions on:

• How to prioritize your marketing strategy so you focus on what drives results
• Cutting marketing costs without sacrificing impact or brand quality
• Building authentic business relationships that lead to long‑term growth
• Local business marketing tactics to get your brand recognized in your community
• Entrepreneur marketing advice for standing out in competitive markets

We also share behind‑the‑scenes updates on the future of Market Like a Hotshot—including upcoming marketing tips, branding strategies, and content ideas designed to help you grow your business.

If you’ve ever wished you could be in the room with us, this is the next best thing: high‑energy, real‑world marketing advice, local business growth strategies, and practical tips you can put into action today.

James:

⁠@jvfsolutions⁠ on Instagram

⁠https://jvf.com⁠

Jeff:

⁠@aimcbizhealth⁠ on Instagram⁠

https://aimcbizsolutions.com⁠

Market Like a Hotshot:

@marketlikeahotshot on Instagram

⁠https://marketlikeahotshot.com

Market Like a Hotshot – Episode 12

"Who Really Owns Your Brand?"

If you think you own your brand… think again.

In this week’s episode, Jeff and James go deep into one of the most overlooked, and most dangerous, blind spots in business: the moment your customers decide your brand belongs to them.

From the Cracker Barrel logo controversy to Disney Parks’ bold changes, from the nostalgia of Saved by the Bell to the infamous New Coke disaster, we break down real-world examples of brands that underestimated the emotional equity their customers had invested… and paid the price.

Here’s what you’ll discover in this episode:

• The “Brand Ownership Paradox” – why the second your audience connects with your brand, you stop being the sole decision-maker.
• The Emotional Tripwire – how even a small change can trigger massive backlash (and how to spot it before it happens).
• The Change Management Playbook – strategies to evolve your brand without alienating your most loyal fans.
• The Growth vs. Loyalty Dilemma – how to scale and innovate without breaking the bond that makes your brand valuable in the first place.

Whether you’re running a small business, scaling an agency, or steering a global brand, this episode will give you the frameworks and real-world case studies to protect your brand equity while still moving forward.

Because here’s the truth: Your logo, your products, your messaging — they may be yours legally, but emotionally, they belong to your customers. Ignore that, and you risk losing everything you’ve built.

Don't forget: Market Like a Hotshot LIVE! is happening on September 3rd at the Framingham State Innovation Center in Framingham, MA. Seats are filling quickly! Reserve yours now!

 Register for the event here: ⁠ https://business.metrowest.org/events/details/market-like-a-hotshot-live-business-after-hours-11420⁠

Stream more episodes of Market Like a Hotshot on Spotify, or wherever you get podcasts!
Stay up to date with your favorite hotshots!

#crackerbarrell #savedbythebell #DisneyD23 #DisneyWorld #marketing #podcast

James

@jvfsolutions on Instagram
https://jvf.com

Jeff

@aimcbizhealth on Instagram
https://aimcbizsolutions.com

Market Like a Hotshot

@marketlikeahotshot on Instagram
https://marketlikeahotshot.com

Welcome back, Hotshots! On today's episode, James and Jeff talk about networking, something near and dear to our hosts.

They dive into the importance of networking and building connections, and then share tips they've learned fromtheir decades of networking, so you can network like a hotshot!

Don't forget that Market Like a Hotshot LIVE! is happening on September 3rd at the Framingham State Innovation Center in Framingham, MA. Seats are filling quickly! Reserve yours now! 

Register for the event here: https://business.metrowest.org/events/details/market-like-a-hotshot-live-business-after-hours-11420

Stream more episodes of Market Like a Hotshot on Spotify, or wherever you getpodcasts!

Stay up to date with your favorite hotshots!

James:
@jvfsolutions on Instagram
https://jvf.com

Jeff:
@aimcbizhealth on Instagram
https://aimcbizsolutions.com

@marketlikeahotshot on Instagram
https://marketlikeahotshot.com

James and Jeff reach 10 episodes of Hotshot! Can you believe it? In this episode, the duo celebrates their milestone by talking about a skill every person needs: focus. This episode dives into how doing everything can harm your brand, and some real productivity hacks that help you succeed! 

Don't forget, Market Like a Hotshot is coming to Framingham, MA LIVE on September 3rd! Register now for a night filled with networking, Q&A's, and of course, your favorite hotshots live!

Register for the event here: https://business.metrowest.org/events/details/market-like-a-hotshot-live-business-after-hours-11420

Stream more episodes of Market Like a Hotshot on Spotify, or wherever you get podcasts!

Stay up to date with your favorite hotshots!

James:
@jvfsolutions on Instagram
jvf.com

Jeff:
@aimcbizhealth on Instagram
aimcbizsolutions.com

@marketlikeahotshot on Instagram
marketlikeahotshot.com

#digitalmarketing #podcasts #smallbusinessmarketing #marketlikeahotshot #marketingstrategy #socialmediamarketing #focusing #pomodoro #boston #business

James and Jeff return to the studio to dive into one of their favorite marketing topics— omnichannel marketing. They discuss why it’s important to own your digital presence with a website instead of solely ‘renting’ space online via social media.

Today’s Hotshot Tactics also explore how to future-proof your marketing and why.

Then, listen to the duo announce Market Like a Hotshot LIVE! happening on September 3rd at the Framingham State Innovation Center in Framingham, MA.

Register for the event here: https://business.metrowest.org/events/details/market-like-a-hotshot-live-business-after-hours-11420

Stream more episodes of Market Like a Hotshot on Spotify, or wherever you get podcasts!

Stay up to date with your favorite hotshots!

James:

@jvfsolutions on Instagram

jvf.com

Jeff:

@aimcbizhealth on Instagram

aimcbizsolutions.com

@marketlikeahotshot on Instagram

marketlikeahotshot.com

Ready to up your marketing game? In this can’t-miss episode, Jeff & James kick things off with an insider’s tour of Alignable, then unpack three jaw-dropping stories: the JonProsser iOS 26 leak lawsuit, Hertz’s AI damage-scanner debacle, and McDonald’s Snack Wrap comeback. You’ll walk away with battle-tested lessons on protecting your brand, harnessing customer feedback, and turning nostalgia into profit.

Whether you’re a small-biz owner, a marketing pro, or just love a smart, fast-paced podcast, this episode is packed with actionable insights and no-holds-barred banter.

 Tune in now and learn to Market Like a Hotshot!

Stay up to date with your favorite hotshots!

James:

@jvfsolutions on Instagram

⁠jvf.com⁠

Jeff:

@aimcbizhealth on Instagram

⁠aimcbizsolutions.com⁠

@marketlikeahotshot on Instagram

⁠marketlikeahotshot.com⁠

#alignable #marketing #Alignable#MarketingPodcast #SmallBiz #BrandReputation #DigitalMarketing #MarketLikeAHotshot

Jeff and James return to the studio to talk about the viral Coldplay incident that took social media by storm after their Gillette Stadium concert. The duo then talks about how to be mindful of your digital footprint and how it affects your overall reputation. Then, they end the show with their Hotshot Tactics on boundaries, social media tips, damage control, and how NOT to be a hotshot.

Stream more episodes of Market Like a Hotshot on Spotify, or wherever you get podcasts!

Stay up to date with your favorite hotshots!

James:

@jvfsolutions on Instagram

jvf.com

Jeff:

@aimcbizhealth on Instagram

aimcbizsolutions.com

@marketlikeahotshot on Instagram

marketlikeahotshot.com

#coldplay #marketing

College gives you theories. The market hits back with reality. In this episode of Market Like a Hotshot, James and Jeff peel back the polished lecture notes to reveal what marketing actually demands: clarity over frameworks, adaptability over memorization, and people skills that no textbook can teach.

🔥 Whether you're fresh out of school or decades into the game, you'll uncover why real growth happens in the chaos—through trial, error, and bold experimentation. Expect candid stories, powerful takeaways, and Hotshot Tactics you won’t find in any classroom.

Why Listen?
You’ll learn:

• How messaging clarity outperforms rigid frameworks
• Why AI can’t replicate human unpredictability
• What real-world relationships teach you about strategy
• How confidence comes from action—not credentials

🎯 Plus, we reveal 3 essential tactics for building marketing muscle in the real world:
→ Launch → Learn → Repeat
→ Master the Human Element
→ Stay Adaptable

👀 Ready to upgrade from theory-mode to impact-mode? Tap play now—and don't forget to share with your peers who are still stuck in the lecture hall mindset.

📍 Learn more:
👉 JVF Solutions
👉 AIMC Business Solutions