Market Like A Nerd

Today you're going to learn from my fellow marketing nerd Dan Henry who makes bank while wearing batman underwear. Dan is going to walk us step by step through his case study of how he generated 6 figures using webinars and Facebook advertising.

Time Stamped Show Notes:

• 1:59 – Introduction.
• 7:32 – Dan did a lot of entrepreneurial things before teaching online marketing. He owned nightclubs he had blogs that made five figures but the blogs were not about how to make money online and people kept asking him if he could teach them internet marketing and so created this course on how to run Facebook ads as an agency. Dan looked at some podcasts on blogs on how to start online courses and he felt they were useless because the underlying theme was on how to market yourself as an expert when you are not one which he felt was insane.
• 9:37 – Dan started a small coaching program where he taught Facebook ads and he only taught it to 7 people initially because he wanted to make sure that he could get results so he worked privately with these people, he got them results, figured out what they were struggling with and ensured that they got results and he used these results to launch a second time as a regular course and this time he made $15000 and he observed how people did with that and even these people got results so he tweaked his curriculum and redid a few lessons and figured it out and then he came up with the final version and he gave away a cheat sheet seven proven steps to creating, running and profiting from Facebook ads and he built his list up which was not very big but there were only quality people on his list.
• 10:52 – Then Dan announced a webinar about how he made $10000 in his first month running Facebook ads for clients and how you can too even if you don't have any results to show first and one of the things that Dan taught in his webinar was that you can approach businesses and do a trial run and you can impress them by getting them sales you've got the client and they will gladly agree because you are willing to do a trial run for free and because he taught his students to run Facebook ads they were getting a lot of clients and within thirty minutes of the webinar they were up to $28000 and it reached $45000 before the end of the night and he kept the cart open for several days and he did another webinar 5 days later and almost doubled it and at the end of the month he sent out another email saying you have one more chance to before the price goes to $19.97 to $9.97 and again he made $14000 on the last day and in the month he made over $100000 launching that course.
• 14:44 – Dan built his community very quickly he gave away a cheat sheet it was right there on the front of his website danhenry.org and the cheat sheet says join my free strategy group on Facebook it's called Superhero Entrepreneurs and everyone who downloaded this cheat sheet he encouraged them to go the group and at the same time he ran retargeting ads that said hey, don't forget to join the group.
• 15:24 – Dan doesn't send out a lot of emails he engages more with people in his group and it's more personal.
• 16:38 – Dan promoted the webinar a week before he did it and he promoted it in the group, in the retargeting ads and he did some cold traffic as well which converted fine and his total ad spend was only $509 and made over $150000.
• 18:14 – In his webinar Dan showed people how to get Facebook ad clients on the webinar, he said do this thing and you'll have people interested in you running Facebook ads and several people did exactly as he told while on the webinar and got people interested in signing up with them even before the webinar was over and so everybody felt it's not hard to get clients I can get clients. Dan got results for people even before he asked them for money.
• 19:30 – In his group Dan has a student success Database every time you do something awesome you can submit to this database and it helps Dan keep things in track. Dan gives the example of a chiropractor who enrolled for his course and by spending 90 dollars got 12 new patients.
• 21:05 – The thing about Facebook ads is that they are not hard if you know what you are doing and they are not hard to learn. For doing SEO, Copywriting, Sales funnels you should be an expert and you should be with Facebook ads too but there are clients out there that are extremely easy to get results for like doctors, lawyers, restaurants, bars, car dealers, if you follow the way that Dan teaches you to do it.
• 23:38 – There are bad clients and Dan tries to teach his students to avoid them because he has students that take on launches, webinars, coaching clients and these people have done Facebook ads before but the people that are brand new they need to stick to the easy ROI clients because if you take on a business coach as a client you have to trust that they are good at what they do and if they are not you are going to look bad no matter what however if you get a new patient for a chiropractor you don't have to convince them to go to one.
• 25:58 – After the webinar ended Dan kept the cart open and said that for the people that are in a different time zone he would do a webinar at a different time on a particular day and everybody signed up for that, he ran some more traffic to that and he did the webinar on that day he got to the end of the webinar and only one or two people bought but after an hour after the webinar ended there were a lot of sales so Dan sent an email saying that the cart is going to close on Friday and everybody bought at the last minute then he kept the cart closed for a week and a half and then he sent an email saying I am opening the cart up for the next six hours so if you missed out you can get in for six hours because of that 14 people signed up.

Resources Mentioned:

• DanHenry.org contains a cheat sheet called seven proven steps to creating, running and profiting from Facebook ads. There is also a cheat sheet funnel, there are also training videos, and funny videos once you are on Dan's list.

Today I want to talk to you is not just what a Mastermind really is, but what it really SHOULD BE! This includes lessons from joining $11-$30K/yr Masterminds, what has worked, what hasn't worked.. The Good, The Bad, The Ugly! After you listen to this episode, you'll know what to look for in a mastermind that you join OR how to run one successfully yourself.

Time Stamped Show Notes:

• 1:05 – Masterminds are such a big buzzword right now and everyone wants to call their Facebook group, their virtual group program, their live programs masterminds. It used to be a lot different but it's a buzzword and so people drop that Mastermind name down a lot so I want to talk to you about today is not just what a Mastermind really is but what it really should be because I have participated in many masterminds I have invested a lot in my coaching I have paid a lot of coaches from $6000 to $30000 and there are some things that I have seen that are not so good and other things that I really liked so I want to talk about what I hate about masterminds and what I recommend they look like so if you are trying to create your own mastermind you know how to craft it in the best way for yourself and for your clients and if you are planning on joining a mastermind you know what to look out for.
• 2:36 – I have joined a few different masterminds, the very first coaching program that I ever joined was a live mastermind which was a yearlong program with a mixture of one on one but it was mostly group where we met for live two or three day retreats once every quarter and there was a Facebook group in between and a few coaching calls and that program was quite good for me as a new business owner and there were a few things in it that I wasn't too crazy about like the hot seats at the live events because I only had thirty minutes to focus on my own business because I got one 30 minute hot seat and then the entire rest of the time it was listening to other people's businesses because it was hot seats the entire time.
• 3:34 – Another master mind that I joined was $30000 dollars a year and it was terrible, you got to go to three retreats for the entire year and during the retreats it was completely networking and there was no coaching, it was super hard to schedule calls with them and it was so bad that they literally asked their members what they could do to make the mastermind better and that was a total money suck.
• 3:58 – So based on those experiences with masterminds here's my take, I will first talk about what I hate about masterminds and then I'll talk about how I recommend shifting it to make your mastermind awesome.
• 4:14 – The first thing that I noticed about masterminds is they are often just designed to make money for the host and so there is not that much thought that goes into how the mastermind is going to actually move the mastermind members forward because the mastermind is mainly just a way for the host to make money they take on a lot of people into the mastermind and there are some masterminds where there is no cap on the number of people enrolled in the mastermind and that impacts how much access you get and what level of accessibility you get to the coach of the mastermind.
• 5:11 – The other thing that I've noticed is that there is a mix of different types of clients in it because again it is mainly for sales and money for the host and the problem is that if you are an established business owner and you are with other people who are new business owners you are not going to get what you need out of the mastermind and you will have to keep answering questions that are for newer business owners or the if you are a new business owner and the others are established business owners they will be so many steps ahead of you that you will find it hard to catch up and get what you need out of the mastermind. So, since there is a mixture of different types of clients it is difficult for you to get the focus that you need.
• 6:56 – The other thing that I've noticed is that it's often a lot of networking where you go and you talk to people, you meet people it's about the other people in the room and people say a mastermind is supposed to be where you meet really big minds and learn from each other and teach each other, so the value is not from the coaching it's from what you learn from the people in the room. So if the value is not coming from the host but from the people in the room then why am I paying the host and not the other people in the room.
• 7:38 – There's only so far that networking can get you unless you are selling to the other people in the room but if I am paying the host of the mastermind $30000 a year I should be getting some coaching and some strategy from that host rather than just networking. Most masterminds are networking there is no coaching and there is no real intentional strategy or curriculum around how they are taking you from point A to point B.
• 9:00 – Here's what I prefer masterminds look like, first and foremost I recommend that the mastermind should be designed to create results for the client so when you are designing your mastermind ask yourselves what needs to be included so that your clients can go from point A to point B. A mastermind should have a coaching with an intentional strategy to get your clients results it's not just about access and phone calls it's about creating a specific desired outcome and those outcomes should be geared towards a specific type of client.
• 11:01 – I actually have a mastermind it's called marketing nerds mastermind which is a yearlong mastermind and when you join that mastermind I put you into one of two categories you are either in operation cash flow or operation automation so you are either in the new business owners tier or the established business owners tier and that way each person who comes in goes into the category of entrepreneurs that are going to be working on the same things as them if they are a new business owner they are working with other new business owners in the mastermind, if they are an established business owner they are working with other established business owners and each level has a specific desired outcome.
• 12:11 – Operation cash flow is about getting cash flow for your business if you are new in business that's the main thing that as a business owner you are working towards like getting a list, getting reliable income every month so that you know your business is going to be surviving long term and that's what new business owners are worried about.
• 12:39 – If you are an established business owner the desired outcome there is setting your business up to make automated, sustainable, scalable so if you come into operation automation you probably already have a list, you probably already have cash flow in place but you are working too hard to make it happen and there is too much manual effort going on, you are trying to scale up to bigger income levels without working yourself to the ground and that's where leveraged offers, automated marketing, automated fulfillment, delegating, systems come into play and so those are the types of things that you are going to be working on in there to create that desired outcome.
• 13:23 – So you have these two levels and each one has a curriculum that creates that desired outcome. The first thing that you work on in both the levels is cash injection campaign that's designed to tap into the resources and opportunities that you already have available to you in your business to make you back your money right away. I had someone join my mastermind a couple of weeks ago and within three days made all her money back and another person who joined made all her money back within three days because the idea with cash injection campaigns is to inject cash into your business as quickly as possible with as little effort as possible.
• 14:21 – If you are a new business owner in operation cash flow one of the best ways to create consistent cash flow is to have a mailing list that you can consistently tap into to create that cash flow so that you have a list to fall back on when you are doing launces or sales so that you can get that consistent cash flow so you build your list first and then I teach you how to monetize it so you build a list and then you do a launch or sale to monetize the actual list.
• 14:57 – If you are in operation automation one of the very first things that we are going to be doing is evaluating where your business is at right now and where the holes are in terms of sustainability so I am finding that a lot of established business owners don't have very leveraged offers, they don't have systems, their packages aren't setting themselves up to scale that they don't have systems or offers aren't leveraged so we are going to be looking at where those holes are and then where we can install automation into your business.
• 15:53 – The mastermind is a yearlong and broken down into quarters and there are quarterly plans that are taught at each of the live retreats and when people come to the retreat they are being taught a curriculum, they are being trained and each training has a specific desired outcome for the quarter to get you towards that first desired outcome for whatever tier you are in for the business. So, each retreat has a specific desired outcome that you are going to be learning and implementing live together in that retreat.
• 17:43 – In the retreat you learn the curriculum and you implement it live and there is also time for things like hot seats and networking.
• 18:41 – So we've got marketing nerds mastermind, a yearlong mastermind broken into two different tiers that way you have a specific type of client working towards a specific type of goal and everything is working on the same thing you don't have a mixture of different type of clients and each group has a specific outcome that they are working on and the retreats are intentionally crafted to get people to create those desired outcomes, they are actually taught a curriculum live, they implement it live in the retreat and you also have opportunities for networking and fun on the third day of the retreat.
• 19:35 – To boost the results of my clients in this mastermind what I have done is before people come to the live retreats there are two virtual retreats that happen beforehand and the idea here is to get people into action as possible and I don't want anything holding them back and I've noticed that there are all these things that hold them back from taking action in their business and it often has to do with clarity, they don't have clarity around their niche, their positioning, their overall business model they don't even know what the vision of their business model is, things like packaging and pricing and these are basic things that you have to know about your business and a lot of times people figure these things out over time but because they are figuring it out over time each little step that they take they are hesitant or it takes them a little bit longer because they don't have clarity upfront. So the first virtual retreat is purely about clarity and the things that you can get out of the way right up front and never have to worry about.
• 21:02 – The second virtual is about cash injection and the other thing they learn in that second retreat is the overview of the intentional strategy they are learning for the entire year. So this is one thing that I highly recommend for coaches that if you have a system that you are walking your clients through ,if you have an intentional strategy that you are walking your clients through that's awesome it's even better if your client understands it, if they know what they are working towards because then you are on the same page they know what the goals are, what the desired outcomes are and you are setting up expectations for them and this will catapult them into taking clear action. So I like to give people an overview of my strategy that way when I actually dive into the specifics of my strategy they know why I am doing it.
• 22:44 – After the virtual retreats you start going into live retreats and going through the curriculum and the quarterly plans and in between the retreats I also like to give people support because there is only so much the people can implement live in the retreat and you don't want to leave people hanging. I've seen a lot of masterminds where you get them in a Facebook group but the coach does not respond very promptly to the queries and I am a big proponent of no matter how much someone pays me you are going to get me being accessible and responsive and genuinely caring about you as a client and to honor that and to support my clients in between those retreats I give them access to a Facebook group but I also give them access to me on the phone using an App called voxer because it is hard to explain everything via Facebook groups and this elevates the experience for the client when they can hear you
• 25:13 – The very last component that I have in my mastermind that I recommend as well for your masterminds or for masterminds that you are looking at would be what I call a nerd herd which is essentially a group of experts who I have brought together who are experts in areas which I am not an expert in for example in terms of coaching people on their mindset that's not my brilliance and so I have a millionaire mindset coach who is in the mastermind who has a net worth of over a million dollars and is absolutely phenomenal at identifying million dollar money blocks in my clients and healing them really quickly so I actually pay her money to do a millionaire mindset breakthrough session with every single member of the mastermind and I foot the bill for that because I know how important it is and I have many such experts in various fields who are all in the mastermind who are amazing at the things that they do and have worked with millionaires or are millionaires themselves and can support you in those areas that maybe I don't excel at and so I think that is really important for masterminds if you are not phenomenal at something then find someone who is and collaborate with them.

Resources Mentioned:

• If you are interested in joining the marketing nerds mastermind email me at [email protected] and I will personally respond to your email and we can set up a time to talk about the mastermind to see if it's a fit for you.

This ones for my VAs and done-for-you service providers in the house! Here are 5 HACKS that catapulted my done for you business to $150K in 4 months at the age of 23!

Time Stamped Show Notes

• 00:52 – Introduction.
• 1:40 – Within four months of starting my first Virtual Assistant business, I had actually already generated my first $10,000 dollar a month at the age of 22. I became well known as a go to Virtual Assistant for coaches. I was approached by a very high profile coach in the Glazer Kennedy Insider Circle family and she and I ended up joining forces to create a second powerhouse Virtual Assistant business that was jointly owned by the both of us and within four months we had booked over $150000 in our business and I was twenty-three at that time.
• 2:45 – I was fortunate enough to have been surrounded by such high profile coaches and very successful entrepreneurs and so to me six figures seemed very normal and I realized that for a lot of Virtual Assistants the idea of making six figures in four months is very, very crazy so I started coaching Virtual Assistants and what I noticed is that most virtual assistants don't do the strategies that they see coaches doing because they think that's only what coaches do and virtual assistants don't do that.
• 3:46 – The strategies that I used in my Virtual Assistant business were seen as bold and weird by other Virtual Assistants but using those strategies I was able to get to 10K in 4 months at 22 and 150K in 4 months at 23 and I've had countless Virtual Assistant clients who have doubled their income, quadrupled their clientele, hit their 10K months and have been able to create sustainable, systematized, scalable VA businesses because of the things that they have learnt working with me.
• 4:25 – Today I am going to walk you through 5 strategies that I leveraged to grow my VA business. They might seem weird to you but they are proven strategies that I highly recommend for any Virtual Assistant who is bold enough to do them.
• 4:45 – Growth Hack #1: The first one is to list build. Most Virtual Assistants don't keep lists, I haven't come across many of them who have mailing lists and most Virtual Assistants think this is only for coaches. If you want to scale your Virtual Assistant business and make more money than you ever thought possible then having a list you can leverage to put offers in front of is very, very important no matter the niche, no matter the industry.
• 5:24 – Me and my business partner hosted tele summits and giveaways of our own and also participated in other people's tele summits and giveaways as well. We ran a tele summit with 24 high profile millionaires and marketing influencers and we built our list by 3000 plus names within two weeks. So we had a list of 3000 people who we were able to tap into and monetize for Virtual Assistant services.
• 8:01 – You should host tele summits and giveaways and participate in them so that you will be able to generate a targeted list of prospects who are interested in Virtual Assistant services who you can either promote your services to now or continue the relationship with them through newsletters and promote your services to them later when they are ready.
• 8:24 – Growth Hack #2: The second growth hack is we kicked off the launch of our business with sponsorships at live events where some expert runs a live event and you attend as a paid sponsor. You get a booth and you might get some speaking time on stage and you get to put some ads in the marketing collateral for the event. There were 100 people who attended the event and we got 50 people on our mailing list and these were targeted people who were interested in Virtual Assistant services. We got people to schedule with us live then and there or we would follow up after the event was over through business cards that we collected with a raffle at the event and then we would follow up with them via email or via phone after the event to schedule a discovery session with them.
• 10:40 – We had a raffle at the booth where people could come over to our booth and put their business card in a little cup and if they put their business card in they were entered into a raffle to win ten hours or Virtual Assistant services and that meant that if they put their business card in that cup they were obviously interested in Virtual Assistant services so they were targeted people who gave us permission to contact them.
• 12:19 – Growth Hack #3: The third thing that we did was we ran our own live event and my business partner pitched a coaching package and bundled in Virtual Assistant work with the coaching package which is a very effective to sell. So her company was able to get buyers and our company was also able to get buyers.
• 13:56 – Growth Hack #4: The fourth growth hack that allowed me to book over 150K in four months is we leveraged Facebook Advertising and sales funnels for our business. For the tele summits, the giveaways and the live event we were using Facebook ads but then we also had some other funnels that we would dedicate to sending Facebook ad traffic to for example, there were a couple of video sales letters or webinars that we created that would lead into phone calls and we would send people from Facebook ads into those video sales letters or those phone calls. There was a landing page that we created for discovery calls so we had one discovery call page just for virtual assistant services and then we had another discovery call page specifically for our website services and we would send Facebook ad traffic to it.
• 15:05 – A lot of Virtual Assistants will fear this because the cost per lead is a bit higher obviously, it is going to cost more to get someone to schedule a phone call than it is to get them to opt in for some type of free pdf but if someone really needs a website and they schedule a call to talk to you about a website, they are a very, very high potential prospect.
• 15:56 – Growth hack #5: Growth hack number 5 has to do with sales conversations and phone conversations. Most Virtual Assistants do one of two things they either do the phone call and then follow up via email to give a proposal or contract or they do the phone call and they are too afraid to ask for the sale so it ends up having to go to follow up via email. I started trialing ways to get a yes on the phone, money on the phone and then following up for the contract later on and the first thing that I did was I stopped doing proposals I don't do proposals in my Virtual Assistant business, I do contracts and I get the money first, I do the contract second so that was the first change that I made to my sales. Later I started trialing what we called the save your damn seat deposit because our business was called the best damn biz team and so we would get these prospects on the phone, walk them through our packages and then get them to say yes on the phone and pay $197 to save their seat and we reasoned with them that our business gets full very quickly and we have only a certain number or slots that we allow for clients and then we have to hire new team members to support more clients and if you want to be in on our next client start date, you need to save your spot right now.
• 18:59 – Recap.

Resources Mentioned:

• The free Facebook group – Market Like A Nerd (Official Group). Join this group at http://marketlikeanerd.com/invite. Amanda is in this group daily and you can post any questions and Amanda will personally respond to them.

HONESTY TIME: I used to charge $297 per month to my private coaching clients! Crazy, I know! Now I charge $20,000 for a year of coaching with me.. I've come such a long way when it comes to charging my worth, doing it confidently, still successfully selling, AND still getting my clients a return on their investments! So, if you are looking to raise your prices too, but are experiencing anxiety or fears around it... In this episode, I want to share with you 3 things that you can do to get over that anxiety about charging high ticket for your offers!

Time Stamped Show Notes:

• 0:55 – I kid you not, I used to charge $297 per month to my private clients and now, it's $10,000 for a VIP day with me or $20,000 for a year long mastermind. I've come a long way when it comes to charging my worth, doing it confidently, and still successfully selling and getting client results despite the raised prices.
• 1:33 – So if you're looking to raise your prices too, but are a little anxious about it here are 3 things you can do.
• 1:47 – Get Permission: Now it's great when you can give yourself permission to charge more, that's ideal, but the truth is for some entrepreneurs they're just scared to do that and need someone else to believe in them and give them permission. That's how it was for me at first. When I originally wanted to raise my prices, I hired a mentor who believed in high ticket offers and he gave me the permission I needed that I couldn't give to myself just yet. So if you're afraid of charging higher prices, I'd encourage you go find a coach who's not.
• 2:43 – Get Validated: When you want to raise your fees, all you have to do is validate them. Beyond saying you are worth that amount, prove it. Now there's a lot of ways to do this but my personal favorites are social proof, authority branding and content, personal success stories that show you've made it, and testimonials and case studies.
• 3:28 – Get Results: The best way to validate your fees, and make you and your clients comfortable with how much you're charging is to simply get results for your clients. So when I wanted to raise my fees, I became FIERCE about getting really specific measurable results for my clients. I got strategic about my approach, honed my coaching skilled, got clear on who specifically I can help, and suddenly I had clients.
• 6:30 – Recap.

Resources Mentioned:

• www.marketlikeanerd.com/masterclass register for free for the market like a nerd millionaire masterclass series where 37 geeky millionaires and marketing influencers are sharing their secrets for scaling past the glorified 6 figures and daring to dream bigger.

This week Networking Expert Tor Refsland, who is also one of our experts on the Millionaire Masterclass Series (http://marketlikeanerd.com/masterclass) is joining us to share: How You Can Become An Authority & Charge Premium Prices, Even Though You Just Started Out Today.

Time Stamped Show Notes:

• 2:19 – Introduction.
• 7:30 – Tor says that it is extremely important that people should know that you are the real deal but for this to work you need to be good at what you do because if you are not it's going to be bad for your brand, bad for the people that you serve and everyone who is affiliated with you and run your company into the ground.
• 8:22 – Tor gives the example of Tony Robbins's website because he is world class and he is huge at what he does and if you go to his website he will most likely have two things the first thing is the icons of where he has been featured at and that gives instant credibility and he will also have testimonials from other influencers and those two things are instant social proof and if people don't know who Tony Robbins is but they know any of the big newspapers or magazines that he has been featured on or they know the name of the influencer that has given him a testimonial then they will think if they influencer says he is cool then he is probably the real deal.
• 9:29 – So if you remove Tony Robbins from the equation and put yourself in there it will kind of be the same first impression that it gets if you have the same things so these are some of the mental triggers that will instantly increase your credibility and boost your authority.
• 12:12 – Tor picked one social media platform where he would get the biggest traction and it was Twitter and so gained 1000 followers in 18 days and 2000 followers in 38 days and it was a targeted audience and all done organically and he shared the amount of Twitter followers on his website and that gave his instant credibility.
• 13:29 – The next step would be to position your authority by using something Tor calls crash test dummy technique which is basically doing crazy experiments yourself and just reporting it so when Tor was repositioning his brand after building an email list of 3000 people organically and being featured on over 100 blogs and winning a few awards but the influencers and the people that knew him perceived him as a success online but they felt he was a fraud so he decided to reposition himself in three days and it turned out to be how to network with influencers online and he needed to test it so he got testimonials from a lot of influencers but he also needed to show them that I can teach you this skill but you can use this skill to make more money in your business so he made himself into a human guinea pig and he was reaching out to people he did not know online and trying to get new clients and he got people paying him from $500 to $1500 a month and he got his coaching business from $0 to $3000 per month in less than three months by just working few hours here and there so you need to be the kind of spearhead and you need to experiment and be willing to fail and be ready to push the limits and do stuff that other people don't want to do.
• 17:06 – The thing about turning yourself into a human guinea pig and getting results is something that people love because it's the real deal if you can crack the code on how to get one client you can duplicate that process and get one hundred clients and that's the beauty of cracking the code and optimizing and then you can just scale it.
• 18:36 – The third step is that you actually need to build genuine relationships with influencers if you want to multiply your profits but you also need to understand why it's important because when you build a genuine relationship you are able to provide value and create a win-win situation and kind of build a friendship down the road and it will help you to get testimonials, to be able to promote your product to their email list and it can also lead into joint ventures like co creating a product or starting a business together and the opportunities are endless if you think big scale.
• 19:55 – Tor says that whatever problem you have in your business, networking with the right influencers can solve it.
• 22:03 – To create genuine relationships with influencers the first step is finding a way to connect with them in a very genuine way so you want to stand out from the rest and you want to deliver value and Tor has an awesome gift for the audience it's a course on how to network with influencers online and it's free for the audience it's called how to blog outreach like a boss and you can find it at http://timemanagementchef.com/amanda and this will teach people on how to make the first connection and it will then teach you to scale the relationship by not thinking of the influencer as an influencer and try to be just relaxed and be yourself and find a way to provide value without being star struck.

Resources Mentioned:

• Tor is giving away a few free strategy courses and he normally charges $500 per session and he is giving them away for free and it will be basically be all about creating a strategy in helping people position themselves as the go to person in the industry and attract premium clients and if that's something you want to do you can send an email at [email protected] and in the subject write "Amanda sent me."
• How to blog outreach like a boss is a gift for the audience of this podcast and it teaches you how to network with influencers online you can find it at http://timemanagementchef.com/amanda.

Are you growing your business or SCALING it? Those are two very different things, and yet most business owners and coaches don't seem to know the difference. In this episode, I'm going to clarify EXACTLY what they are and which one you should focus on right now.

Time Stamped Show Notes:

• 00:52 – Are you trying to grow your business, or scale it? They're two very different things. Let me clear it up in this episode.
• 1:03 – I see so many business and marketing coaches talking about growth but very few talking about scaling. And honestly I think this is why so many business owners get burnt out, capped at an income ceiling, hustling 24/7.
• 1:27 – If you really want to make big income with less effort, you need to focus on both: Growth and Scaling.
• 1:38 – First, let's talk about: growth! Growth is about increasing specific end goals and numbers. For example, growing your revenue, growing the size of your company and team, and growing your LIST…Growth is about the outcomes.
• 2:06 - Now, let's look at: scaling! Scaling is about increasing your growth numbers while decreasing output… In other words, it's about how can you still grow those numbers, but do it while decreasing the time you and your team members are investing to make it happen. To do that, you need to take a close look at how you're producing those outcomes. What your expenses look like, what your systems look like. Scaling about the process.
• 2:59 – In business, while you want to focus on how to create those Outcomes and hit those numbers, you also want to think about the Process it takes to get there and how you can make it as efficient and enjoyable as possible. Focus on both Growth and Scaling and you'll have yourself a Profitable and happy business.
• 3:24 – Hey let me introduce you to 37 millionaires who have grown and scaled their businesses and are ready to teach you to do the same...

Resources mentioned:

• www.marketlikeanerd.com/masterclass visit this link to join these free masterclasses hosted by me where 37 millionaires and marketing influencers will share their secrets for scaling past the glorified six figures and daring to dream bigger.

Branding Expert Minling Chuang, who also happens to the the "Challenge Expert" in the Market Like A Nerd Millionaire Masterclass Series (http://marketlikeanerd.com/masterclass), is joining us today to share with us her 3 best tips for Branding Like A Boss, so that you have a brand that is memorable, known by name, and establishes you as an authority!

Time Stamped Show Notes

• 2:15 – Introduction.
• 7:20 – Tip # 1: Everybody thinks that brandings are the logos, the colors and the website so Minling's first point is that branding is so much more than that, branding is the entire experience that you create because a brand doesn't live with you, a brand lives in other people's heads and it's their perception of you. So you want to create a really strong perception so when they see you they'll think of the words that you want to be associated with.
• 10:52 – Tip # 2: The one thing that you need to get right to build your business and your brand is your message. A lot of people get their message wrong because they are not specific enough, they don't solve a particular problem and if your message doesn't connect, even if you have the most beautiful website and the most beautiful graphics no one is going to buy because no one is going to care and so you want to think about it from your customer or client's perspective and think about it from their shoes. You've got to look at what makes you uniquely different, what are your strengths, what are you good at, what can you share that's not being shared that's out there already and leverage that.
• 13:36 – Minling says that you have to have a stand because it's not just having a message, it's having a stand for something, it's having a strong belief in something. This is your point of view and the people that love your point of view will come to you and you are not supposed to serve what they want you are always supposed to find people that want what you have or what you are teaching.
• 15:58 – Tip # 3: The third tip is about your brand experience because it's one thing to have a message but you have to be consistent throughout and what a lot of people do is they have a message but they are not consistent. You want to make sure that whatever you are saying for your brand, you are always associating or doing things that reach those words that you want to be associated with. So you've got to think about all your touch points how you talk to people, how you interact, how you write your copy, how you do your photos as well and once you have the strategy and message in place then you have to think about the greater experience and a lot of people can also create a theme and that brings in consistency.
• 18:48 – You have to hit people with the same message over and over again because people are not necessarily going to get it the first time because when they hear it.
• 19:10 – Think of your consumer's mind as real estate you are trying to stake a claim in their brain. It's a blank canvas and people are trying to get room and if your message is not clear they will be very confused because they don't know where to compartmentalize you in your brain and so you've got to think about how you are showing up and what your experience is so that you can stake a stronger claim in people's brains.

Resources mentioned:

• Resources mentioned: www.brandfameschool.com to find out more about Minling.
• Free gift 'It brand guide to unbland your brand' at brandfameschool.com/it-guide.

As your business grows its visibility, authority, and income...you will experience more Haters than ever before. At first it may come as a shock and it won't feel good, but in this episode I'm going to share with you my 3 tips for how to Handle the haters, so that you can at least shorten the shock period and know what to do when it happens.

Time Stamped Show Notes

• 00:08 – As I've been scaling up my income, visibility, and authority… I'm continuing to experience more haters than ever before. Seriously, one second, everything was peaceful and then the next second, after I started doing FB ads, and interviews, and getting PR...all of a sudden there were people saying mean stuff on my posts, sending me hate mail, being jerks.
• 1:03 – At first when it happened, because I'm a good, sensitive person, yeah it bothered me. And it'll probably shock you at first too, but hopefully these 3 tips will shorten up the shock period and prepare you for exactly what to do.
• 1:26 – Tip # 1: So first: Anticipate It. Look, people say "You know you've made it when you have your first hater" and it's true. So just know it will happen, that way when it does, it doesn't sting so bad.
• 2:00 – Tip # 2: Embrace It. When you start getting haters, know it means you are on your way to greatness. You are being more visible. You are being envied. You are triggering people because people are seeing in you the things they wish they had for themselves. So when you get haters, get excited because you've made it.
• 2:35 – Tip # 3: Address It. Now you could just delete their emails and posts, pretend it didn't happen, hope other people didn't see them or you could do something very unexpected and actually respond to your haters with kindness. My favorite thing to do is to craft professionally, peacefully worded responses to these people. Partially because I think it makes me look good. Partially because I'm passive aggressive and I think it'll make them feel like crap to see that they were so mean to a nice person. But also partially because it's an opportunity to make an impact, because those haters are probably the ones who need the love the most. It's your chance to show them kindness.
• 4:53 – Recap.

Resources mentioned:

• Market like a nerd mega masterclass series where 37 geeky millionaires and marketing influencers are sharing their secrets for scaling past the glorified six figures and daring to dream bigger. Register for free at: www.marketlikeanerd.com/masterclass.

True wealth is about unlimited wealth, the feeling of freedom, and the feeling of joy that comes from money. There are many business owners who talk about making money online, but when you look closer, they do not have "TRUE WEALTH". Sarah is an expert at identifying your money blocks keeping you from millions at more, so that you can do MORE than just earn money...you can truly create unlimited wealth.

Time Stamped Show Notes

• 1:45 – Introduction.
• 5:33 – Sarah works with people who have already established a business, who have income coming in and who are paying more than their bills. According to Sarah true wealth really means a number of things unlimited income that there's no psychological or physical block to asking for unlimited amount of income it also means creating a feeling of complete financial freedom where you are not worrying about your future.
• 6:49 – True wealth is really about unlimited wealth, the feeling of freedom, the feeling of joy that comes from the money is a deeper feeling because we are creating this money to feel happy. There are many people who are making a lot of money online and Sarah has talked to them and they don't have a large college fund for their kids and they don't have a large retirement and they should be working on that.
• 8:06 – Sarah says that you shouldn't set an upper limit for your income and some people may perceive this as being greedy but she says that most people who are making a lot of money are very generous people so it's a great thing for the universe too.
• 9:09 – The first block that Sarah finds in most of her clients that prevents them from making millions is a feeling of guilt and a feeling of not deserving and Sarah says that self-worth and net worth are related and a lot of people look like they've got a lot of self-worth they have the right car, the right outfits and they travel a lot and usually it's about an inverse proportion the more humble people sometimes have the highest feelings of self-worth from within. We all must work on and be very honest about our feelings of deserving and sometimes that's buried and people are not aware of it they feel deserving externally and they buy a lot of stuff but emotionally they don't feel deserving. If we have an awareness of it then that's something that you can build and your net worth will immediately increase.
• 11:00 – Sarah's father was an alcoholic and her mother was codependent and there was a lot of low self-esteem and low self-worth and under earning in her family but she worked on that and everything shifted when she was around thirty and she worked on her emotional life and her spiritual life and so her income skyrocketed. All of this is related but she wasn't consciously working on it but she started feeling better about herself and she started her own business and all this was directly correlated to her feelings of self-worth and self-esteem.
• 12:03 – One might feel that it is not cool or spiritual and you are over charging but when you dig deeper it is about the self-worth and the self-love.
• 12:17 – The second block is resentment of other people having money and it's not necessarily always conscious so you can be making three or four hundred thousand dollars a year as an entrepreneur and be angry and resentful of these million dollar coaches and instead of thinking I can do it you are resentful of it.
• 15:52 – The third block is the fear of managing the money because if you have a lot of money it's a big responsibility and people get worried about that because you have to learn about things like the stock market and real estate. You have to acclimate nobody summits Everest without going to base camp and staying there. So you have to be practical and really honest about that fear of handling it.

Resources mentioned:

• http://www.moneymagnets.net/quiz where you can find the quiz are you millionaire material
• Facebook group: Money Magnets Group

Business owners often work too hard on selling people their service. Reina's social glue method is about actually connecting with people and not forcing yourself down their throats, so that the sale just happens naturally and feels good for everyone. This takes away the dread of marketing and allows you to simply delight in being of service to people.

Time Stamped Show Notes

• 1:38 – Introduction.
• 5:23 – Reina feels that people work too hard on selling people their service but her social glue method is a long term marketing strategy which is about connecting with people and becoming a resource for people and not forcing yourself down somebody's throat also it is taking the dread of marketing that she used to feel and turning it into a way of delighting people and being of service to them.
• 6:36 – Social glue method is a long term marketing method for people who are shy and can't get a grasp on how to get people to see what they are working on and one of the ways to do that is to shift your mindset about what marketing might look like and it's about how to connect one on one with people, work smarter not harder and go into depth with people. Reina says that you must connect face to face with people via Skype or a phone call and get to know people as humans.
• 7:19 – The result of going into a mindset of collaborative networking is that if you connect with one person they are going to connect you with somebody else.
• 8:59 – The people connections are the baseline of what we should be doing and this isn't the only thing Reina does in her business for marketing but it's the home that Reina found for herself because we do feel lonely in our own little offices and the outcomes of social groups isn't necessarily to find more clients, it might be to find your tribe or to find other people who will buy services later down the road.
• 9:47 – According to Reina the mindset while going into these connections shouldn't be to think how can I get a sale out of this person and when you become heart centered and people centered and keep your selfish needs aside you will have returns on your investment.
• 11:32 – Reina encourages people to get on the phone with people and says that once you get over the fear of doing phone calls it actually gets easier but if that doesn't work for you or you never do it then find the modality that works for you.
• 12:07 – Reina says that people often ask her how to ask a person who is not even a friend on a coffee date and she advises them that they should think this person is just a person and I really just want to reach out to them and get to know them as a human being and how can I do that.
• 12:36 – When she first introduced herself to leaders in her industry she was very apprehensive because she thought they are probably too busy and they don't want to connect with me but she emailed them and they chatted over Skype and they were amazing humans and so Reina advises that you should stop thinking of yourself as inferior than them.
• 13:16 – You should have some kind of an idea of where this conversation could go and you should be prepared with some questions to ask people.
• 14:10 – Reina finds that women are really bad at asking for support and so she always makes sure that they answer her when she asks for support because it is very important for women to learn how to articulate how others can support them.
• 15:42 – Reina says that you should just pour into other people before you ask for anything and the abundance mindset comes from being able to give other people your energy, your time and your craft and it's not because she wants you to burnout but because when you pour into other people you actually get great energy back.
• 17:31 – A lot of how Reina built her list is through collaboration and it can be a really great list growth opportunity and Reina's list building is not all automated and the part of it that is more heart centered that people forget about sometimes to talk about is collaboration and one of the ways she has done this is to do JB webinars with people who have a list and she has the content so she is able to share her stuff with their list and that way she is drawing a new crowd to them and they are drawing a new crowd to her and none of the JB webinars that Reina has done for list growth has been for selling anything.
• 20:35 – A couple of the things that Reina launched recently she hasn't actually launched because she has had conversations with people and they are like oh I am buying that and then all the seats are gone. So she doesn't have to spend the time or the money or the energy putting up a sales pitch because people are already buying it from her without her actually going out and promoting it with a big launch.
• 21:24 – Reina tells us to make sure that your mindset is on the long game and you are pouring into people.
• 22:24 – There are so many best practices in the online marketing world and so much of what Reina has learnt as an entrepreneur is that there is no actual right way of doing things and we just have to make it up as we go and figure out what works for us.

Resources mentioned:

• - www.Reinaandco.com/socialglue where you can find the free resource to download the social glue template and learn how to do a virtual coffee date.