“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?” 

I can't tell you how many times I've heard this very thing and I get why.

Experts think because we are damn good at what we do, that people should just recognize that and give us their money.  I wish it was that way but it’s not.

I also understand how much it hurts to watch someone who has half the experience and expertise that you possess, get the clients and the opportunities that you know in your heart of heart that you should have, or at least be in the running for. 

The rebel truth: It’s time to market your expertise.

That's why I wanted to make a case for why experts like you need to market your business. 

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Full show notes and transcript are here.