Once looked as in impersonal, unhelpful tool, chat bots have now evolved into a resource on websites that can help visitors navigate the site and even qualify sales leads.

On today's Fix It Friday episode, we look at our own VP's LinkedIn profile. Eze Redwood recently updated his LinkedIn so I decide to take a peek to see if I can suggest any further changes to make his profile stick out.

Pinterest is boasting crazy numbers during this pandemic. They are really becoming a part of how we shop online. With this explosion, Pinterest decided to help businesses better market to their audience with a free e-book.

So what did India get first? Some TikTok-like functionalities on Instagram. With India banning TikTok, Instagram decided to roll out some features to their app that mimics features that made TikTok blow up so quickly.

Diversity, equity inclusion...let's talk about it. As marketers, sometimes we get too caught up in our target audience that we forget to be inclusive. With everything going on, LinkedIn Learning decided to offer some diversity courses for free so that businesses can be more inclusive.

What is Keen? It's Google's version of Pinterest. It's a place to curate content, share and discover. Let me know what you think.

https://lillianjamescreative.com/

https://staykeen.com/landing

For Fix Fit Friday, I take a look at DMC Service, Inc's Facebook Page and offer some constructive criticism.

https://www.facebook.com/DmcServiceInc

Let's talk about your website. I see business owners spend a ton of money on the perfect website, but they forget to ask a third party to look at the website and tell them what they do. I suggest looking at your website and answering a few questions to see if your website is as effective as can be.

Today I want to talk about local SEO. On the internet, there are over 500,000 phone books and what Google and other search engines is figured out how to rank these services. You can either update your listings at all the online directories or you can just use a service like moz.com that will update all your listings for you.

Blogging, so many are still not doing it. Blogs are important on websites for SEO and blogs are important on LinkedIn to set yourself as a thought leader.