A Chief Marketing Executive (CMO) is the top of the food chain, as far as marketing roles go. But many of our readers often ask us what it takes to get there, what the role involves, and what influence a CMO can have on their wider business?

In this episode, Kate Owen gives us a fascinating insight into her career and how it led her to her current role of CMO at UPP. 

We cover;

• What is a CMO responsible for that a VP or marketing director isn’t
• The biggest learning curve in her job as a first time CMO
• Examples of how Kate is elevating marketing at board level as a new CMO
• Tips for ambitious marketers to become a CMO
• If you want to become a CMO in the future, is better to specialise in marketing or be a generalist
• Tips for setting up ABM from someone who's done it in her last four jobs
• How the pandemic has impacted B2B and B2C marketing
• Where Kate goes to learn more about marketing and stay sharp 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

What is Revenue Operations? Well, RevOps, as it's more commonly known, is a fairly new concept for most of us, but it’s a growing discipline that’s helping many leading B2B tech companies improve their customer acquisition, increase sales, and accelerate growth.

In this podcast, Lorena Morales talks to Matt Dodgson about all things RevOps, including how and when to get started, and how to set yourself up for success. 

They cover;

• what revenue operations is
• why revenue operations is so important for the success of B2B tech companies today
• what type of B2B tech company should think about revenue operations
• how the success of revenue operations should be measured
• the skills and attributes that make someone a good fit for revenue operations jobs
• what the challenges are of working in revenue operations
• where revenue operations is heading in 2022 and beyond

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

B2B marketers will be all too familiar with the concept of a playbook, often positioned as a silver bullet solution for achieving growth and driving greater results.

But, in order to be effective, this week’s guest believes you have to create your own playbook specific to your business, your product, and your target audience.

In this podcast, Nick Roberts talks to Matt Dodgson about how B2B marketers can - and should - develop their own unique playbooks to achieve success.

They cover;

• Why marketers are obsessed with playbooks
• The downsides of following someone else's playbook
• What metrics to find out before creating your own playbook
• How to decide on what channels to use 
• How to balance repeatability with experimentation
• The marketing tech stack Nick suggests to help you build and measure a playbook  

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

With so many different roles, responsibilities, skills, trends, and technologies to navigate these days, it can be overwhelming trying to carve out your ideal career path.

In this week’s episode, Mark Larwood talks in detail about all the various options available to B2B Tech marketers today, to help you understand the best approach for you personally.

He covers;

• Can being a specialist B2B marketer harm your career in the long term?
• What skills do B2B marketers need to master today to be successful?
• How marketers can take charge of their careers and up-skill themselves 
• Tips to select the right B2B Tech Startup to work at and how to set yourself up for success
• Challenges when switching to work in B2B marketing from a Startup to a Corporate
• Should you apply to jobs if you can't do everything the job descriptions asks for?
• As a hiring manager, what Mark looks for in a candidates CV
• What B2B marketers need to demonstrate and talk about in an interview to get to the next stage

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In this week’s episode, Oren Greenberg tells us about how he took Kite on a growth journey, helping to build out the marketing function from scratch and scale the business with a 10x increase of revenue. 

He covers;

• Why Kite needed Oren's expertise
• The first steps he took to put the right foundation for growth in place
• How he decided which growth experiments to run
• The channels they used and why
• The metrics he was tracking 
• The tech stack he used 
• What results he achieved for Kite
• The key learnings 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

To be successful with your content marketing strategy these days, it’s essential that you create high quality content that your buyers really care about. 

Why? Well, that’s exactly what this week’s guest has joined us to discuss. 

In this episode, Mark Colgan talks about the tactics and techniques he uses to create content that buyers actually care about. 

He covers;

• Why it's so important to create content today that buyers care about
• Where to get started with this
• How to maximise the value you get from what you produce
• How to increase output given you might be constrained by time or budget
• An example of how Mark has used this technique to provide value and generate demand 
• How to measure the success of a play like this

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

With such fierce competition in virtually every category today, being a B2B tech marketer is more challenging now than ever before. With that in mind, it can often be useful to look at the companies leading the way for examples of how to succeed.

In this episode, Edward Ford shares some of the key lessons he’s learned along the way to scaling Supermetrics’s annual recurring revenue from $10 million to nearly $50 million in just three years.

Edward covers;

• How the role of a B2B tech marketing leader is evolving
• What the challenges are of being a B2B marketing leader today
• How he helped grow Supermetrics from $10m to $50m ARR and what he's learned from it
• How he's found the transition from a contributor role to a leadership role in marketing
• The demand generation metrics Supermetrics tracks
• How content has been pivotal to Supermetrics growth 
• What you can do right now to position yourself for marketing leadership jobs further down the line

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

B2B content writing has experienced a boom period over the past two years, as the global shift to remote working has changed the way buyers interact with marketing and sales.

In this episode, David McGuire, Co-Owner & Creative Director of Radix Communications talks to Matt Dodgson about how B2B companies can work strategically with their writers to maximise the value gained from content marketing.

They cover;

- Why it's so hard to hire quality B2B Tech writers right now
- What you should include in a brief to engage a copywriter or copywriting agency
- What should the hiring process should look like for B2B Tech copywriters
- How important soft skills are when hiring B2B Tech copywriters
- Tips to get the best work from your copywriter
- How best to review and quality check a copywriters work - steal David's 15 point quality checklist here.
- Where you can go to learn more about becoming a better writer

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

As marketing technology continues to evolve at a rapid pace, marketing operations has also evolved into an important specialist role.

And this week’s guest believes businesses must begin to take marketing ops more seriously if they want their wider marketing team to reach its full potential.

In this episode, Karla Wentworth talks to Matt Dodgson about why marketing operations should be seen as the foundation of any successful marketing team today.

They cover;

- What is marketing operations?
- Why is marketing operations so important for businesses right now?
- What sort of businesses should have a marketing ops team?
- What should you do to make your marketing operations team best in class?
- What profile should your first marketing operations hire have?
- Where you can go to learn more about marketing operations
- Karla's favourite MarTech tool

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Content marketing is always evolving, but many B2B tech marketers are still stuck in their old ways, spending time and money on outdated activities which actually hold them back.

In this episode, Rand Fishkin gives a content marketing masterclass where he shares some of the unique ideas and perspectives that have made him one of the most influential marketing experts in the world. 
 
They cover;

• Is creating persona's a waste of time?
• Why keyword research can be limiting and what you should do instead 
• How to optimise content for different social channels 
• Why using paid social and SEO might harm your content marketing success
• What most content marketing strategies miss
• What metrics you should track to demonstrate content marketing is having an impact on the business
• What tools you should use to help with your content marketing

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.