B2B tech marketers today face an almost endless selection of technologies, tools, channels, and tactics to navigate on a daily basis. 

When we also consider the pressure to deliver almost-immediate results in a start-up environment, things can sometimes feel slightly overwhelming. Thankfully, this week’s guest has some valuable advice to help ease those challenges.

In this episode, Jason Bradwell talks with Matt Dodgson about a strategic approach to B2B tech marketing which will help set you up for success.

They cover;

• How difficult is it being a stand alone marketer in today's B2B landscape?
• What should you do first as a newly appointed stand alone B2B marketer?
• How do you decide what marketing channels to use and what to measure?
• Are MQLs dead?
• As a solo marketer / small marketing team, should you outsource execution or execute yourself?
• What marketing technology tools should your small B2B marketing team use?
• When should your B2B Startup hire its first marketer?
• What are the common mistakes that B2B marketers make?

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

It seems today that a lot of marketers are far more focused on inbound marketing than outbound.

But this week’s guest is a firm believer that, with the right approach, cold outreach is a great way to significantly boost the number of sales meetings you’re generating for your team. 

In this episode, Kristina Finseth talks to Matt Dodgson about all her tips, tricks, and trade secrets with cold outreach to help you improve your results. 

 They cover;

• Why cold outreach is still an effective play for B2B marketers today
• How you should structure your team for success with cold outreach
• The best tools to use to get started with cold outreach
• Best practice for cadence and touch points
• How to structure the first email in your cold outreach campaign
• What content you should use in emails two onwards in your cold outreach campaign
• Metrics to measure and industry benchmarks

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Good storytelling is essential for marketers to connect with our target customers, influence their behaviour, and inspire them to take action.

In this episode, Leslie Talbot, SVP of Strategic Marketing at Corporate Visions talks to Matt Dodgson about the fascinating science behind storytelling and how it can be used to make marketing more effective.

We cover;

- How B2B buying behaviour has changed
- The #1 factor that influences B2B buyer behaviour today
- Four factors you can use in your marketing to influence B2B buyers

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Marketing plays an instrumental role in the growth and success of B2B SaaS start-ups today. 

But making mistakes when building a marketing team could have a damaging impact on the business.

In this episode, Scott Vaughan talks to Matt Dodgson about some useful marketing strategies you can use to scale your early-stage SaaS start-up. 

They cover;

• Why marketing for a SaaS businesses is different
• How to approach marketing as the first marketer into a SaaS Startup
• How to know when your SaaS Startup has product-market fit
• Challenges marketers face when a business achieves product-market fit
• When you should hire your first CMO
• Tips to effectively work with the senior leadership team 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment.

Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Demand generation is a popular trend in modern marketing because of the way it supports sales teams and enables them to be more successful.

But many businesses overlook the fundamentals of good demand generation, and consequently run into challenges or fail to meet their revenue targets.

In this episode, Andy Culligan talks to Matt Dodgson about the most effective techniques he’s learned for successful demand generation over the past 10 years. 
 
They cover;

• What components you need to build a demand generation engine
• What should you do in your first 90 days
• How to balance the short term vs the long term
• How do you decide what tactics to use
• What signals are you looking for to know demand generation is working
• What marketing technology stack compliments your demand generation efforts
• Common demand generation challenges
• What companies should think about when hiring their first demand generation marketer 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

B2B SaaS marketing is a complex challenge which most companies struggle with in their early stages.

Faced with conflicting priorities, tight budgets, and pressure to deliver fast results, it’s unsurprising that tech marketing is so hard to get right.

In this episode, Alan Gleeson provides valuable advice for how B2B SaaS companies should approach their marketing to achieve long-term success.

We cover;

1. Why SaaS marketing is so different 
2. When an early stage SaaS business should start thinking about marketing 
3. What sort of marketer your SaaS business should hire as its first marketer 
4. How to assess a marketer to ensure they're a good fit for your SaaS business 
5. How should a marketer prioritise their time given it's a limiting factor 
6. What marketing tactics early stage SaaS businesses should use to generate demand
7. How can you scale marketing output given you probably can't hire full time marketers 
8. Why marketing fails at SaaS companies

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

It seems that ambitious start-ups are launching innovative new tech products every day. And as the tech landscape becomes more competitive, the demand for outstanding product marketing is also on the rise. 

In this episode, Vakis Rigas joins Matt Dodgson to discuss the increasing importance of product marketing for businesses today. 

We cover;

1. What product marketing is
2. When a company should hire its first product marketer 
3. What a product marketer should focus on in the first 90 days of a new job
4. How the focus should change after those first 90 days 
5. What skills and attributes you should look for when hiring product marketers 
6. What companies should focus on when trying to hire the best product marketers 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Account based marketing is one of the best strategies to help drive demand and pipeline from a select list of accounts. But to rip up the current marketing approach and go 'all in' on ABM is another thing altogether.
 
Join Amit Bivas, VP Marketing at Optimove, as we discuss why they decided to ignore most of their market and follow this new approach. We cover;

1. What the trigger was to go 'all in' on ABM
2. How the leadership team reacted to the idea
3. What the first step was to implementing this new approach
4. How he adapted his marketing team to align with this change 
5. What results they're seeing
6. Tips for anyone wanting to start an ABM program 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Using marketing is one of the most powerful ways to help a Startup scale, yet it's one of the hardest to execute well.
 
Join Kartik Krishnan, growth marketing expert, as we discuss how to use marketing to help your B2B Tech Startup scale. We cover;

1. Why is it important for Startups in particular to use marketing to help them scale?
2. When should Startups hire their first marketer?
3. What type of marketer should they hire?
4. What should the marketer be focussing on in the short term to drive growth?
5. What are some common issues that marketers will face when doing marketing for high growth Startups in particular?

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Listen as Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, talks about how you can forge your marketing career if you come from a martech background. We also talk about the changing landscape of martech, how to stay ahead of the pack in a fast moving tech landscape and so much more..

Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment- a recruitment agency that connects ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast, you can apply here.