In this episode of The Product Handbook, we dig into the research side of product management — how to understand your market and keep a sharp eye on competitors.

You’ll learn:

• How to gather customer insights through qualitative and quantitative research methods
• Tools and frameworks for analyzing competitors without getting stuck in feature-chasing
• How market research and competitor analysis shape positioning, differentiation, and launch decisions
• Practical ways PMs can integrate research into ongoing discovery and strategy work

If you’ve ever wondered how to validate opportunities, size up competitors, and sharpen your product strategy, this episode gives you the playbook for turning research into an advantage.