Market Today

You have an amazing product. No, really. Your product is fantastic. If you didn’t believe so, you wouldn’t have invested time and money in producing and now marketing it. The problem is being able to convince other people of the same thing. That is where marketing comes in.

Many people think that since their product is so incredible, everyone should be tying up the company’s phone lines, knocking down the doors, and flooding the inbox with demands and sales orders. But you have found the hard way that that just hasn’t happened. You have to find a new way to get the message about your product out to the people that might buy it.

There are many different paths to doing this, most of which do not happen on their own and without well-planned research and goals. You need to understand the changing social norms, especially in the digital world, that affect how people obtain their information. You need to know your product inside and out so that you can clearly state what particular audience it will appeal to. And you need to be able to interact with the public in such a way that people have faith in both your product and your business.

In The Mastery of Love, don Miguel Ruiz illuminates the fear-based beliefs and assumptions that undermine love and lead to suffering and drama in our relationships. Using insightful stories to bring his message to life, Ruiz shows us how to heal our emotional wounds, recover the freedom and joy that are our birthright, and restore the spirit of playfulness that is vital to loving relationships.

Internationally bestselling author of Last of the Amazons, Gates of Fire, and Tides of War, Steven Pressfield delivers a guide to inspire and support those who struggle to express their creativity. Pressfield believes that “resistance” is the greatest enemy, and he offers many unique and helpful ways to overcome it.

Radical Focus tackles the OKR movement and better goal setting through the powerful story of Hanna and Jack’s struggling tea startup. When the two receive an ultimatum from their only investor, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the right things done. Will they be able to accomplish the few critical actions that will save their startup? Or will they end up mired in distractions and choices as their time runs out?

The "work-from-home" phenomenon is thoroughly explored in this illuminating new audiobook from best-selling 37signals founders Fried and Hansson, who point to the surging trend of employees working from home (and anywhere else) and explain the challenges and unexpected benefits. Most important, they show why - with a few controversial exceptions such as Yahoo - more businesses will want to promote this new model of getting things done.

In Unfu*k Yourself, Gary John Bishop taught millions of readers how to silence the negative, self-sabotaging voice in their head to thrive. In Wise As Fu*k he expands on his ideas, redefining what it means to be wise and showing how to tackle problems and improve our lives and those of others.

When the shit storms of life hit us, many of us don’t know what to do—whether it’s losing a job, suffering a broken heart, or just feeling a lack of purpose. We need wisdom to help us navigate forward. While the internet is full of seemingly good advice, it isn’t helping us actually change our lives. Wise As Fu*k breaks through the bullshit, providing insight to inspire us in the four areas we need it most: love, loss, fear, and success.

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:

Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.

An accessible, light-hearted exploration of Game Theory—what it is, why it’s important, and how it can help us in our daily lives

KAIZEN: The Small-Step Step Solution for You and Your Company

Today’s businesses love the idea of revolutionary, immediate change. But major “disruptive” efforts often fail because radical change sets off alarms in our brains and shuts down our power to think clearly and creatively.

There is, however, a more effective path to change. Change that is lasting and powerful. Change that begins with one small step . . .