Market Today

Market Today

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Market Today episodes

  • 60: Flip the Script by Oren Klaff

    Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?


    If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

    What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.

    That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.

    20 min
  • 59: On the Shortness of Life by Seneca

    The majority of mortals, Paulinus, complain bitterly of the spitefulness of Nature, because we are born for a brief span of life, because even this space that has been granted to us rushes by so speedily and so swiftly that all save a very few find life at an end just when they are getting ready to live. Nor is it merely the common herd and the unthinking crowd that bemoan what is, as men deem it, an universal ill; the same feeling has called forth complaint also from men who were famous.

    18 min
  • 58: The Challenger Sale by Matthew Dixon

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

    The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

    24 min
  • 57: The 5 Love Languages by Gary Chapman

    A New York Times bestseller for 10 years running.

    Falling in love is easy. Staying in love—that’s the challenge. How can you keep your relationship fresh and growing amid the demands, conflicts, and just plain boredom of everyday life?

    In the #1 New York Times international bestseller The 5 Love Languages, you’ll discover the secret that has transformed millions of relationships worldwide. Whether your relationship is flourishing or failing, Dr. Gary Chapman’s proven approach to showing and receiving love will help you experience deeper and richer levels of intimacy with your partner—starting today.

    The 5 Love Languages is as practical as it is insightful. Updated to reflect the complexities of relationships today, this new edition reveals intrinsic truths and applies relevant, actionable wisdom in ways that work.

    28 min
  • 56: The Alchemist: A Fable About Following Your Dream by Paulo Coelho

    Paulo Coelho's enchanting novel has inspired a devoted following around the world. This story, dazzling in its simplicity and wisdom, is about an Andalusian shepherd boy named Santiago who travels from his homeland in Spain to the Egyptian desert in search of treasure buried in the Pyramids. Along the way he meets a Gypsy woman, a man who calls himself king, and an Alchemist, all of whom point Santiago in the direction of his quest. No one knows what the treasure is, or if Santiago will be able to surmount the obstacles along the way But what starts out as a journey to find worldly goods turns into a meditation on the treasures found within. Lush, evocative, and deeply humane, the story of Santiago is art eternal testament to the transforming power of our dreams and the importance of listening to our hearts.

    25 min
  • 55: As a Man Thinketh by James Allen

    "As a Man Thinketh" is a literary essay by James Allen, published in 1903. It was described by Allen as "... dealing with the power of thought, and particularly with the use and application of thought to happy and beautiful issues. Allen has tried to make the book simple, so that all can easily grasp and follow its teaching, and put into practice the methods which it advises. It shows how, in his own thoughtóworld, each man holds the key to every condition, good or bad, that enters into his life, and that, by working patiently and intelligently upon his thoughts, he may remake his life, and transform his circumstances. It was also described by Allen as "A book that will help you to help yourself", "A pocket companion for thoughtful people", and "A book on the power and right application of thought.

    18 min
  • 54: Who Moved My Cheese by Spencer Johnson M.D.

    Who Moved My Cheese? is a simple parable that reveals profound truths. It is an amusing and enlightening story of four characters who live in a "Maze" and look for "Cheese" to nourish them and make them happy.


    Two are mice named Sniff and Scurry. And two are "Littlepeople" -- beings the size of mice who look and act a lot like people. Their names are Hem and Haw.

    "Cheese" is a metaphor for what you want to have in life -- whether it is a good job, a loving relationship, money, a possession, health, or spiritual peace of mind. And the "Maze" is where you look for what you want -- the organization you work in, or the family or community you live in. In the story, the characters are faced with unexpected change. Eventually, one of them deals with it successfully, and writes what he has learned from his experience on the Maze walls.

    23 min
  • 53: The Ride of a Lifetime by Robert Iger

    #1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The executive chairman of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced during his fifteen years as CEO while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life.


    NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR

    Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

    23 min
  • 52: What the Most Successful People Do Before Breakfast by Laura Vanderkam (One Year Celebration!)

    Three powerful mini e-books about high productivity, now together in paperback


    Laura Vanderkam has combined her three popular mini e-books into one comprehensive guide, with a new introduction. It will help readers build habits that lead to happier, more productive lives, despite the pressures of their busy schedules. Trough interviews and anecdotes, she reveals . . .

    • What the Most Successful People Do Before Breakfast—to jump-start the day productively.
    • What the Most Successful People Do On the Weekend—to recharge and prepare for a great week.
    • What the Most Successful People Do at Work—to accomplish more in less time.
    • 48 min
    • 51: Ludicrous: The Unvarnished Story of Tesla Motors by Edward Niedermeyer

      Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company’s market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry.

      But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival.

      30 min

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