Market With Me Quikly

This is the tenth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

We’re wrapping up our second season of Market With Me Quikly by looking back at the enriching conversations we had with thought leaders in marketing and consumer psychology. We discussed a range of topics, such as consumer narcissism, the psychological flow state and how urgency marketing can help you connect with your audience.

In this episode, our host Lindsay Keener recalls some of our favorite moments from the season.  

This is the ninth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

Urgency marketing is about crafting marketing promotions in a way that drives immediate consumer response. It is comprised of five psychology principles: anticipation, scarcity and/or FOMO, social proof, and competition.

Today, our guest is Neil Yaekle. Neil is the SVP of Client Success at Quikly. He helps to ensure our clients are getting the best use out of their urgency marketing strategies. 

With more than 20 years of experience in urgency marketing and consumer promotions, Neil has worked with top brands like American Eagle and Domino’s Pizza to motivate over 40 million consumers. 

He sat down with us to discuss how urgency marketing can help cut through the noise interfering with customer relationships. Neil took us through the fundamentals of urgency marketing and how you can implement this tool to build stronger connections with consumers.

This is the eighth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

Consumer distractions are a constant and unavoidable reality.  As such, they make cutting through a noisy market much more difficult. 

Jorge Barraza , Ph.D.,  Director of the Master of Science in Applied Psychology program at the University of Southern California, spoke to us about consumer distractions and how they contribute to market noise. 

Dr. Barraza specializes in applying psychology and neuroscience to consumer behavior and experience design. He has published on the psychology of emotion, decision-making, consumer behavior, storytelling and entertainment.

This is the seventh episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

A noisy market often includes a few key components: mass messaging, a lack of relevance, aggressive tactics and too many options. Using personalization in marketing, the act of creating tailored marketing content catered to the needs and wants of an audience, may be one answer to connecting with consumers in a crowded marketplace.  

AnnMarie Wills is the co-founder and CEO of Leverage Lab, a first-party data consulting firm. With more than 20 years of experience, AnnMarie has worked with forward-thinking businesses around the globe that believe in the power of first-party data to create deeper relationships and new revenue opportunities with every connection.

This is the sixth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

While market noise may be a natural response to the overflow of information consumers receive from brands, it doesn’t make dealing with it any easier. As a marketer, your first reaction is to find a solution. But what about consumers? How do they respond to noise?

Dr. Liad Weiss, assistant professor of marketing at the University of Wisconsin-Madison's School of Business, joined us to shed light on how consumers make purchase decisions, connect with brands and meet their needs when faced with market noise. Weiss graduated with a doctorate in marketing and master’s in philosophy from Columbia University, as well as an M.Sc. in behavioral and managerial sciences and B.Sc. in industrial engineering and management from the Technion-Israel Institute of Technology.

This is the fifth episode and mid-season finale of Market with me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

When we decided to create the second season of Market With Me Quikly, we knew that doing so would mean unpacking a new set of concerns facing today’s marketers. Throughout the season, we’ve discussed the market and inflation, narcissistic consumers, the consumer psychology of conversions and the key to satisfied consumers. In this episode, we’ll talk about how marketers can cut through the noise using consumer psychology.

Dr. Matt Johnson, Professor of Consumer Psychology and Marketing at Hult International Business School and author of “Branding that Means Business”, sat down with us to discuss how consumer psychology lends itself to the world of branding. Johnson took us through the fundamentals of human nature and how brands can position themselves for the future.

This is the fourth episode of the second season of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

Prioritizing brand loyalty is one thing. Creating and maintaining it is another.

Consumer psychology may have the answer for marketers who are looking to do both. It’s called the “flow state”, the perception of an optimal psychological experience, and it's said to strengthen brand awareness and promote brand loyalty.

Dr. Eric Frazer, a top psychologist with over 20 years in psychological assessment, sat down with us to discuss what creates a flow state in consumers.

Frazer specializes in psychological testing and has held a part-time faculty appointment as Assistant Clinical Professor at Yale University School of Medicine for 18 years.

Description: This is the third episode of the second season of Market with Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

Conversions. They’re arguably one of the largest priorities for marketers everywhere. What makes conversions happen? What slows them down? These are questions that keep marketers up at night and while we’ve answered some of these questions on our blog, we wanted to take a deeper look at the brain science around this marketing touchpoint.

Matej Sucha, CEO and editor-in-chief of insidebe.com, recently sat down with us to discuss the psychology of conversions.

A behavioral consultant, TEDX speaker and graduate of the University of Copenhagen, Sucha has advised some of the largest banks, insurance companies and telco-operators in Europe.

This is the second episode of the second season of Market with Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

Consumer behavior comes in various forms, and some of them focus heavily on feeling good about oneself. So good, in fact, that some consumers are considered by psychologists to be narcissistic.

In this episode, we’ll dive deeper into the world of consumer behavior and psychology. We reached out to Dr. Colleen Kirk, consumer behavior expert and associate professor of management and marketing studies at the New York Institute of Technology to share her insights on consumer narcissism - the focus of her newest publication in the Journal of Business Research.

An award-winning researcher and reviewer, Dr. Kirk has an extensive professional background in psychological ownership, consumer decision-making, sales, and marketing technology. Dr. Kirk holds a Bachelor of Arts from Cornell University and a Doctor of Professional Studies in Marketing and International Economics from Pace University.

This is the first episode of the second season of Market with Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

When we were about to launch Season One, the pandemic had just started. So that’s what we covered. We talked about its effect on marketers and consumers, as well as the psychology behind it. This season, we’ll continue our talks on consumer behavior and psychology. But first, let’s talk about the market itself. We brought in Barbara Connors, the vice president of commercial insights at 84.51, a retail data science, insights, and media company, to talk to us about one very big thing happening right now: inflation.

In her role, Connors works to bridge science and art to create consumer-centered strategies for some of the world’s most recognizable CPG companies in the grocery retail industry. Connors has nearly 20 years of experience in client leadership and received a Bachelor of Business Administration and Masters from the University of Georgia.