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I'm always intrigued by people that say, "I just don't have the time."  An even better version of it is, "I just can't find the time."  If 10 of the people that say that would let me follow them around on one of their perceived busiest days, I'd be willing to bet I could find an excessive amount of time that could be allocated better for at least 8 or 9 of 'em.

Why?  We (YEP - I'm including myself!) major in minor things.  Are those minor things fun sometimes?  Absolutely - but, are they musts in our life?  Nope!

When was the last time you took inventory of how you spend your time?  I mean REALLY dug down deep and examined it?  After all - it's quite possibly the most important thing we have in our lives.   Unlike money or stuff we've bought with it - once it's gone, you can never get it back.  And even more importantly - we have no idea how much of it we have at any given time.  So it's very likely the most important thing we have!

To see what sort of time I could wring out of my current work schedule - I decided to take the following approach. If it (The things I'm doing) doesn't enrich it (My life) - ditch it (Don't do it)!

     en·rich - /inˈriCH,enˈriCH/

     verb:  Improve or enhance the quality or value of.

Examples of this could be:

• Watching educational YouTube Videos instead of entertaining ones.
• Listening to educational podcasts instead of entertaining ones.
• Reading educational books and blogs instead of entertaining ones.

So many of the things we do in a day take us down rabbit holes that suck valuable time away from us.

If you stop and ask yourself, "Does this enrich me?" every time you're getting ready to do something - eventually you'll train yourself to seek out things that enrich you.

I hope this allows you to find the time you didn't think you had.

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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I had two interactions recently that created this podcast.

One was a picture of a guy standing on the top rail of a Scissor Lift, straining to reach the ceiling of a building.  If you're not familiar with what a Scissor Lift is - it's usually used to paint, change light bulbs, or work in really high places.  The irony of the pic I saw, was the guy didn't have the Scissor Lift extended.  And the pic had an overlay that said, "If only there were a tool that could assist him!"

The other interaction occurred while talking to a friend.  He told me his main job had kept him so busy, that he hadn't had time to do any marketing.  I told him, "I see posts from you every day."  But I know they're not from him.  They're from an automatic posting service.  But nobody else knows that.

One interaction was working hard, and the other interaction was working smart.

Both had the same message.  Use the tools at your disposal!

In today's world -  there's a tool or app for just about every job.  We just need to take advantage of them.

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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Today I want to introduce you to 2 people. 

"John" is a member of an online game you play where participation and engagement are very important to the team's success.  He hasn't been active and doesn't contribute to the team. 

"Jane" is also a member of the above-mentioned game.  Like "John," she's very inactive and doesn't contribute to the team/game.

There are 50 players on a team - so having two inactive players affects 4% of your team.  There's a player chat you're able to see - so you might see things like "Give 'em the boot!", "Tell them to get cookin' or get out of the kitchen!" and other comments.  Other team members see this and will either join in or put those complaining in their place.

Many times, inactive teammates are just that.  Other times, they have situations you know nothing about that explain why they're inactive.

In the case of "John," he has been gone from the game for a long period of time.  Why?  He's been deployed and hasn't had access to the Internet.

"Jane" has gone from spouse to spouse/caregiver.  Her husband had a Brain Injury they've been dealing with.

The team members calling for their dismissal felt like total jerks when they found out why they'd been away!

When you put blinders on and focus on yourself - you don't have time to worry about the behavior of others.  It doesn't matter if their actions fit your expectations - because you have your own actions to monitor.

Now keep in mind - we're talking about a game here.  Is it important to have as many players dialed in for success?  Yes!  Is it the end of the world if you hold the positions of a few players that are going through some stuff?  No!  If this were real life and those team members were causing the bottom line to dip or something else negative in nature - you might have to take different actions.

Although it comes in a long format, the moral of all this is to focus on you!  Don't worry about what others are doing.  Especially if you don't know the full story.

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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Every now and again, you find things you had no idea existed! 

It might be people racing at full speed down an incredibly steep hill, pretending to be horses and jumping obstacles, or THIS. (For those of you listening to this podcast - the "this" I'm referencing is a link to a video of people racing chariots with motorcycles hooked to the front instead of horses.  And they're racing in front of thousands of cheering fans!)

And those are the TAME things that are out there!

If you have an itch - there's a niche to scratch it!

My point is this.  If you're really into something - you're probably not alone, and there are probably fans anxious to cheer it on. 

I promise you - these things didn't just have a build-in interest.  It's like the movie "Fight Club."  One guy started fighting himself, and others joined in with his ideals.  Next thing you know - he couldn't stop it if he tried. 

Here at Market YOU First - as you can imagine, we're ALL about people being entrepreneurial and working for themselves!  And we one hundred percent believe in the words of Mark Twain -

"Find a job you enjoy doing, and you will never have to work a day in your life."

It most likely won't be an easy road to success - but imagine your life after putting some focused time and effort into your passions!  You'll be doing what you love every day and being one of the top influencers within the niche!

So go find your niche and DOMINATE in it!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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One of the things you attempt to do when blogging and podcasting is to stay evergreen.  In a nutshell - it means the information will be relevant and without a time frame regardless of when it's viewed.  Spoiler Alert - this podcast will break that rule today.

We're going to be talking about assumptions.  But, before we do that - let's provide a story to be presumptuous with.

Unless you've been under a rock - you're probably aware that Elon Musk bought Twitter for approximately 44 BILLION (Yep - with a "B") Dollars!

Immediately after the news broke on the purchase - reports of people saying they were deleting their accounts started flowing in.  Here's my take on the situation.

• I think some of the people doing it are just trying to piggyback on the news and make it benefit them.
• Others have had their way of thinking supported by the previous owners - and their scared that all views are going to be allowed again.
• And the rest probably haven't ever tweeted anything ever - but, feel they need to run their mouths. 

Just for the record, the 3 opinions listed above are just that - opinions.  You might even say I'm being presumptuous.   I'd disagree.  For my take on all this - I'm going with the adjective form of the word assuming.

"Taking too much for granted"

Based on previous actions in Hollywood and politics - I think people have exhibited one or more of those points on numerous occasions - and thus, I'm not taking too much for granted.

However, their leaving BEFORE any changes have been made whatsoever IS very presumptuous!

Ever since I was a kid - I've heard the saying,  "When you assume - it makes an ASS out of U and ME."

Jumping forward before you have enough information to make an informed decision is the way I'd define assuming in the context of this post.  And doing so is never a good idea!

We all have opinions - but before publicly locking into them, make sure you haven't spoken out of turn.  Remember - you can't unring a bell!

Here are links to my various Social Media Platforms - with posts dealing with this topic.

Let me know your two cents on assuming and Elon buying Twitter.

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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Have you ever heard of someone sending out an S.O.S.?  It was originally used in maritime as a Morse Code Distress Call to request help or rescue. 

In recent years - it's turned into an acronym for Shiny Object Syndrome.

In the marketing world - this syndrome runs absolutely rampant!    And hopefully, by the end of this podcast - you won't need to send out the before-mentioned distress call because you've fallen victim to it.

You can't go an hour online without seeing a new offer - probably DOZENS!  And if the copywriters and marketers have done their job correctly - they'll have you experiencing a major case of yet another acronym - F.O.M.O. (Fear Of Missing Out).

They'll tell you things like,

"You're already using "X".  What if you could get paid for sharing it with your friends, family, and contacts?  You're already doing it (Talking about it)!  Why not get paid for it?!?"

"One of the TIPTOP marketers of all time has come out of retirement to market this company - and you'll be on their team!"

"You can get in on the ground floor!"

And on...and on...and ON!  

Full disclosure - I've been in and still participate in both Network Marketing and Affiliate Marketing.  I'm not disparaging either.  

My approval of them does come with three huge warnings.

One - when you get involved with either, make sure you follow the name of this podcast and "Market YOU First"!  Don't be THAT person that is in the N.F.L. (No Friends/Family Left - yep yet ANOTHER acronym!).  Sell yourself, NOT what you sell!

Two - do you really think marketers are going to tell the one hundred percent truth where making money is concerned?  If so - I have a bridge in Brooklyn to sell you - CHEAP!  Just like Las Vegas wasn't built on winners - most opportunities aren't built on success stories and the people walking the stage.  Sorry - they just aren't.

Three - regardless of how incredible the "opportunity" appears to be - if it's going to take your attention away from what you're currently intent on building, then don't do it.  You can't ride two horses with one butt!  If it's as good as advertised - it'll be there when you're ready to take it on.  Don't fall victim to Shiny Object Syndrome!

At the time of this podcast - I'm wearing a "Back To The Future" t-shirt.  If I could only go back and coach myself - I'd save myself countless amounts of time and money.  So KNOW this message comes from someone who's been there, done that, and has the experience and event lanyards to prove it!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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Have you ever been on a live video or blog post and noticed comments promoting something or someone completely different than that of the featured individual(s) or company?  

Sometimes it's something minor like this.  The host of the video is drinking a 5-Hour Energy Drink.  A person commenting says, "That drink is garbage on your system!  Would you like to know about a healthy alternative?"  9 out of 10 times - that person is going to pitch an MLM or Direct Sales Product they're involved with.   

Others will just flood the comments with links and info until blocked or banned.  

Both of these moves are wrong!

On this podcast - we preach the "Market YOU First" mindset.  But doing so on someone else's time and platforms isn't part of that mindset.

If you're doing this - STOP!  You might get a couple of bites from it - but the damage you'll do to the relationship between you and the featured individual(s) or company might be irreversible. 

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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They say follow-through is one of the things that makes for an awesome Golf Swing.  You may not golf - but, you probably do say you're going to complete things.

When you do so - do people roll their eyes, or do they nod in agreement?

You wouldn't think keeping the trains running would be a difficult thing to complete - but it is!

And don't complete things for the sole reason of being paid to do so.  Do it because you SAID you would!

That's where you leave the majority of people who just give lip service as opposed to being productive in the dust!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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I'm always intrigued by people that say, "I don't have any extra time!"

Nine times out of ten - I could follow those people around and find lots of extra time.

But, this isn't about other people - it's about me.  I'm the YOU in "Market YOU First."  And when I talk about myself, please apply what I'm talking about to you.

We spend too much time focusing on things that don't matter or rabbit holes that take us far from the tasks.

Whether it's via Time Blocking (Which I'm doing right now.) or another focused process - be sure to work harder to put what's important at the front of the line.  Put on blinders and stay laser-focused on the task at hand.  Don't give in to shiny objects until you've completed the top activities on your to-do list.

It's ok and recommended to allow yourself short breaks between work sessions.  Just don't let quick turn into long or continuous distractions.

And after you've worked harder than ever - be sure to reward yourself by playing harder than ever.  Trying to work without the play will eventually cause you to burn out.

Try this for a few days or weeks, and let me know how it works out for you.

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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My family and I met a friend of mine for dinner last night.  That friend is Randy Chaffee - the host of Building Wins LIVE.  I produce, direct, and sometimes co-host the show.  

Dinner was done - and it was time for dessert.

Randy asked our waitress, "Does it (The Pecan Pie) come with ice cream?"  Rather than saying, "No.", "I don't know?", and/or something else negative - she replied with a smile, "It could..."

When was the last time you were that accommodating for a customer?  We live in a world where people have put great customer service on the back burner.  Bring it back front of mind, tell customers what you CAN do, and watch the magic happen!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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