Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories by Robert Plank

March 03, 2017 259: Reinvent Your Life, Culitvate Your Inner Circle, Absorb Values, and Model the Right People with Damion Lupo

Damion Lupo says that when it comes to choosing the people you want around you, "The way they do SOMETHING is the way they do EVERYTHING." For Damion, money is a side effect of what he does, and he's more focused on circulation and contribution, helping others succeed financially.

Listen in to our conversation as Damion talks about owning our own life, absorbing values, and modeling the right people (paying close attention to what's under the hood as opposed to that external visible lifestyle). He's got lots of life advice about everything from disconnecting digitally, to noticing/observing nature and spending time thinking about those bigger issues.

https://www.youtube.com/watch?v=Yg7z2ulwUkM

Quotes:

“The way people do something is the way they do everything.” – Damion Lupo

“Today, when I think about my goals, it's not necessarily to make 10 times as much money this coming year; it's to create 10 times as much impact.” – Damion Lupo

“We have to make sure that we know what's under the hood with people that we're spending time with.” – Damion Lupo

Takeaways:

02:05 Money follows impact, not the other way around. Focus on contributing value and solving problems, and financial success will naturally follow.

05:45 Choose your inner circle carefully, as the people around you significantly shape your values, ethics, and personal growth trajectory.

09:56 Authenticity in business means being transparent about costs, services, and intentions, rather than manipulating client emotions.

15:37 Develop a consistent morning routine that sets a positive tone for the entire day, prioritizing personal development and gratitude.

20:17 Create intentional space in your schedule for stillness, disconnection from devices, and personal reflection to maintain mental clarity and prevent burnout.

Resources

Total Control Financial (Website)

Reinvented Life (Book)

Hal Elrod's The Miracle Morning (Book)

The One Thing (Book)

28 min

March 02, 2017 258: End Destructive Money Habits and Regain Financial Control with Hilary Hendershott

Do you sometimes feel that money is in control of you, or otherwise has you backed into a corner? Hilary Hendershott is a financial advisor who believes your money operating system (that limits your beliefs) is based on your first money experience.

If there's never enough money, you need to allow different results. Replace your beliefs with new ones, stop saying the same tired phrases, create a spending plan, and then follow actions that support that plan to completely change your life and outlook on money.

https://www.youtube.com/watch?v=jGHXDMnZAHA

Quotes:

“Money is a very adult concept. It's very hard for the young human brain to grapple with. People are basically crazy about money.” – Hilary Hendershott

“When you have a money operating system called ‘there's never enough money,’ when money comes into your bank account, the only thing to do is get rid of it.” – Hilary Hendershott

“Most people think they have an earning problem, but the truth in my experience is most people actually have a spending problem.” – Hilary Hendershott

Takeaways:

02:42 Your early money beliefs shape your financial behavior, creating a personal "money operating system" that can limit or empower your financial growth.

12:14 Changing your financial narrative starts with deciding to transform your money story and replacing negative self-talk with empowering language.

15:53 Practical financial health requires getting real with your numbers, creating automated systems, and separating emotions from financial decisions.

18:35 Abundance comes from asking for more, negotiating better, and taking control of your earning and saving potential.

20:02 Anyone can overcome financial challenges by forgiving past mistakes and taking consistent, intentional actions.

Resources

Hilary's TEDx talk (Youtube)

Hendershott Wealth Management (Official Website)

Money Blueprint for Business Owners (Website)

Profit Boss Radio (Podcast)

23 min

March 01, 2017 257: Market Your Killer Website with Exposure Ninja Tim Kitchen

Tim Kitchen from Exposure Ninja (claim your free website review at ExposureNinja.com/review) is an expert at creating five-page sites.

If your business needs a website, or just a website makeover, Tim's process involves discovering your businesses core services. Each of those sub-services requires a separate page on your website. Also, every business needs a blog to answer the 20 most important questions your customers have, in the form of in-depth blog posts.

https://www.youtube.com/watch?v=XioJWys7REc

Quotes:

“Modern SEO is arranging the information about your business in a way that makes Google want to rank your website highly.” – Tim Kitchen

“Your blog is a way to get search visibility as well as a way for you to introduce your business to people who might be new to you.” – Tim Kitchen

“The stuff that's obvious to you might not be obvious to them. We're not saying they're stupid. We're just saying they don't know your business like you do.” – Tim Kitchen

Takeaways:

00:48 SEO is about arranging business information so Google wants to rank your website highly.

09:31 Create website content by listing your top services and answering the most common customer questions using tools.

14:17 Web designers often focus on design without understanding SEO, creating gaps in website optimization.

19:34 Get a free, detailed website review to understand your site's marketing potential without sales pressure.

21:16 Improve website visibility by sharing helpful, informative content that genuinely assists potential customers.

Resources

Exposure Ninja (Website)

Free Website Review (Website)

Answer The Public (Find Common Questions)

23 min

February 28, 2017 256: Break the Cycle, Get Motivated and Do What Matters to Make Money

Do you know how time seems to speed up as you get older? The solution for that is to change up your experiences and do new things to slow time back down. Get out of the usual routine.

Go on a trip, spend weekends off the computer, walk, run or drive. Go to the movies. (Not TV.)

Productivity. Shut off email, phone and Facebook, and complete four money making tasks per day. Wake up early. Drink water.

Anchoring. If you're not making money at the computer, you associate computer time with "all that frustrating stuff." Know when you're "stuck" and leave the computer when that happens.

Stop resting on your laurels. You'll never get today back, ever again. Fish before you're hungry and don't try to play "catch up" so often.

Small wins. What can make you $10 or $100 today?

Know what questions you're answering in your mind. Know why you're doing what you're doing. For example, maybe the current problem you're trying to solve is to complete a website. Don't worry yet about making sales or dealing with refunds. Get the website COMPLETE first.

https://www.youtube.com/watch?v=b4MJw53rrqQ

Sell what you sell. Membership site. Single payment. Deliver some videos that get them from point A to point B in four milestones of 60 minutes or so. Most people want beginner training.

Quotes:

“Any amount of money is better than nothing. You have to start somewhere, and don't psych yourself out before you've even started.” – Robert Plank

“Figure out what question needs answering, and then you can do it. Don't worry yet about your 1000th sale; just focus on getting a website online right now.” – Robert Plank

“You'll never get today back ever again. So you can look at that as sort of a depressing thing, or a reason to sort of get yourself in gear and fish before you're hungry.” – Robert Plank

Takeaways:

00:09 Breaking routine and changing experiences can help slow down the perception of time passing quickly.

05:41 Completing four specific money-making tasks daily is crucial for maintaining productivity and business growth.

08:30 Don't psych yourself out before starting - any amount of money earned is better than nothing.

09:45 Focus on solving one specific problem at a time when creating a membership site or product.

10:41 Let your paying customers guide your next product or service by listening to their needs.

Resources

Membership Cube (Membership Cube Complete Course)

16 min

February 27, 2017 255: The Voice of Your Dreams: Get Noticed, Serve Others, Overcome Setbacks, and Build Up Passive Income with Aaron Anastasi

Aaron Anastasi from TheVoiceOfYourDreams.com has been on a journey from being an up-and-coming singer to a online teacher. He shares many of his success principles, including finding the joy in service, having a big "why", skylining it, talking to a singular customer avatar, and making use of deadlines and structures.

https://www.youtube.com/watch?v=mdIn2k9sZ-c

Quotes:

“We all have this voice of our dreams that calls to us, but it can be hard to hear and hard to follow when our voices of limitation are shouting so much louder.” – Aaron Anastasi

“When I went from ‘it's all about me’ to ‘it's all about serving others,’ there was a big shift in my life, my focus, my level of joy, and certainly my level of income.” – Aaron Anastasi

“It's good enough. We can fix it later and get feedback later. Let's just keep moving and get it done, because done is better than perfect.” – Aaron Anastasi

Takeaways:

02:42 Shifting focus from self-interest to serving others can dramatically improve personal and professional success.

11:15 Perfectionism can block progress; sometimes it's better to complete a project and improve it later.

12:04 Structured creativity allows for more productivity and innovation than complete artistic freedom.

14:01 Creating content with genuine intention and a desire to help others can lead to organic growth and success.

22:07 Identifying and challenging personal limiting beliefs can unlock new opportunities and potential.

Resources

The Voice Of Your Dreams (Books Website)

The Voice of Your Dreams (Book)

The Voice of Your Dreams on Audible (Audio Book)

Aaron Anastasi (Instagram)

Aaron Anastasi (Twitter)

25 min

February 24, 2017 254: Red Zone Marketing: Make Your Marketing Exciting, Engaging, Unique, Focused, and Helpful from the Right Messaging and Branding with Maribeth Kuzmeski

Maribeth Kuzmeski from RedZoneMarketing.com has some breaking news: most companies' messaging sucks! They don't have a value proposition, story, elevator speech, or anything of the sort. Instead, specialize in something specific, focus on what's in it for your customers, model your competitors, and think about the outcomes/emotions you can provide for people.

https://www.youtube.com/watch?v=DRmlqjjiLb4

Quotes:

“Marketing isn't working at all if nobody's selling anything.” – Maribeth Kuzmeski

“The key to getting someone to pay attention is more about who you work with than what you do, especially if what you do isn't really all that compelling.” – Maribeth Kuzmeski

“The biggest mistake in marketing is not that you're not doing enough or spending enough; it's that you're not messaging yourself correctly.” – Maribeth Kuzmeski

Takeaways:

05:02 Craft a specific, targeted message that focuses on who you help and the outcomes you deliver, not just what you do.

07:57 Develop multiple messaging templates tailored to different target markets and events.

16:03 The most unique part of your business is often the people behind it, not just the product or service.

16:53 Word-of-mouth and personal recommendations are more powerful than generic marketing efforts.

21:56 Your marketing message should address what people want, not just what they need.

24 min

February 23, 2017 253: Self-Publishing: Step into Greatness by Transforming Your Personal Story, Experience, and Passion into a Published Book with Michelle Prince

Michelle Prince from MichellePrince.com says that everyone has a story. She's an expert at taking anyone who wants a non-fiction book and fleshing out not only what they want to accomplish with that book, but also developing the first draft and editing it into something publishable. She also talks about the different types of books you can create, from a business card book, a small "7 things" book, a huge story/message book, or a multi-author book where you only write one chapter.

https://www.youtube.com/watch?v=Vvu0Bp30BiQ

Quotes:

“Everyone has a story, no matter who you are or what you do, but generally, people who want to share their story and get it into the hands of others are those who are ready to step into their greatness.” – Michelle Prince

“Every story matters, you just have to figure out what you want to do with it.” – Michelle Prince

“The biggest mistake all authors make is underestimating the process, how much time it will take, and how many little decisions have to be made along the way.” – Michelle Prince

Takeaways:

00:53 Every professional has a unique story that can be transformed into a book to boost their business credibility.

04:55 A book's purpose varies - from being a business card to creating speaking opportunities to sharing personal development insights.

07:55 The hardest part of writing a book is extracting the author's core message and experiences from their mind.

13:04 The book creation process can take as little as 4-8 hours of focused conversation and questioning to develop a first draft.

16:02 Publishing a book involves more than writing; it requires a clear marketing strategy aligned with the author's specific goals.

23 min

February 22, 2017 252: From Lead to Gold: Develop a Life Plan and Business Plan That Results in Happiness and Joy with Alchemy Advisor Stephen Rodgers

Stephen Rodgers from TheAlchemyAdvisors.com wants to help you discover your higher purpose and develop a life/business plan around that. Steve shares his best resources with us and talks about his daily ritual involving exercise, affirmations, yelling/screaming to music, and his daily scoreboard point system.

https://www.youtube.com/watch?v=bH6A-2zk-0g

Quotes:

“Breaking through resistance is the price you pay for the dream you want.” – Stephen Rodgers

“I've learned more from my challenges and my failures than I have from my successes.” – Stephen Rodgers

“Every goal and every action has a gestation period, just like it takes an orange tree a certain amount of time to grow or an elephant baby to be born.” – Stephen Rodgers

Takeaways:

02:39 Connect with a network of professionals and mentors who can provide support and guidance.

05:00 Create a detailed business and life plan with specific goals, timelines, and action steps.

12:55 Look for the "gift" in challenging situations, turning setbacks into opportunities for growth.

17:11 Break down big, ambitious goals into smaller, manageable chunks to maintain motivation and progress.

20:29 Develop a daily ritual that includes exercise, affirmations, and personal accountability to stay focused and motivated.

Resources

The Alchemy Advisors (Podcast)

Focal Point Coaching from Brian Tracy (Coaching and Training Website)

Mind Valley (Website)

Code of the Extraordinary Mind (Book)

Think and Grow Rich (Book)

29 min

February 21, 2017 251: Launch Copywriting: Be Personable, Develop a Buzz Around Your Product, and Succeed with Sarah Grear

Sarah Grear from SarahGrear.com/robertrules is a copywriter who enjoys creating the "launch stack"... creating a website with landing pages, marketing emails, funnel, opt-in pages, Facebook ads, and more.

https://www.youtube.com/watch?v=spA4gqoNzLc

She explains her copywriting process to us, common mistakes people make when launching their products, and the things you need to know to make your upcoming product launch a huge success.

Quotes:

“People really respect and admire you for bringing extra value without necessarily saying it and just surprising them.” – Sarah Grear

“One thing that I see people do is they assume they know what their customer wants without getting the exact language that their customer would use.” – Sarah Grear

“As a copywriter, part of what I do is look at the surveys, ask for the surveys, and find out why people aren't buying their product or why they did buy the product.” – Sarah Grear

Takeaways:

01:46 Showing up on camera and being visible can unexpectedly open up professional opportunities.

05:18 Offering additional value beyond your core service can make you stand out in a competitive market.

14:48 Breaking down complex launch campaigns into manageable, time-boxed stages helps maintain clarity and efficiency.

16:29 Batching work and having dedicated production days can significantly improve productivity and client satisfaction.

26:29 Understanding customer language through surveys and direct conversations is crucial for creating compelling marketing copy.

Resources:

Connect with Sarah Gear on LinkedIn

32 min

February 20, 2017 250: Strictly Marketing: Debug the System, Follow-Up, and Outsource with Kerry Heaps

Kerry Heaps from StrictlyMarketingMagazine.com has had to wear a lot of hats in her offline and online business career. She has some very helpful and interesting thoughts about outsourcing, fine-tuning your business, making more sales, and having stronger marketing.

https://www.youtube.com/watch?v=_bn0ypxARoI

Quotes:

“One thing I've learned in my 12 years is you never want to take on a company and promise things you can't deliver.” – Kerry Heaps

“If something isn't working for the company or they're not seeing the results they need, even though at some point they have to take responsibility for it, I still want to work with them.” – Kerry Heaps

“You have to go out there and market your business. So you might as well keep that pipeline full. Thinking someone isn't interested is your thinking, not theirs.” – Kerry Heaps

Takeaways:

05:12 Past work experiences, even in unrelated fields, can provide valuable skills and insights for current business challenges.

07:41 Business owners should maintain some control when outsourcing tasks, but also learn to gradually let go and trust specialists.

12:13 It's important to be honest about whether your services are a good fit for a potential client, even if it means turning down business.

15:56 When helping clients, focus on solving specific problems in their sales process by creating creative, engaging solutions that add value.

25:28 Consistent, patient follow-up is critical in sales, and most businesses give up too quickly when pursuing potential clients.

Resources:

Connect with Kerry Heaps on LinkedIn

30 min

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