Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Dana is an AI diabetes chatbot designed to give people round-the-clock guidance so they can manage diabetes with less confusion and stress. Shimon Zilbershlag built it after seeing the physical, emotional, and social burden diabetes places on patients and families. Dana answers free-text questions with reliable guidance and adapts it to local culture, like carbs in chapati and dal or choices at a Philippine festival. Because it runs inside familiar channels like WhatsApp and Facebook Messenger, users get help without installing anything and can reach it 24/7. The bot also uses empathetic conversation to reduce isolation, offering encouragement when someone feels overwhelmed. For health organizations and employers, it supports ongoing education, tracks user data to spot trends and prevent complications, and stays free through sponsorship. The takeaway: make support easy, personal, and culturally relevant between doctor visits to improve follow-through.

The post 1144: Diabetes Management Reimagined: Exploring the Innovative Dana Chatbot with CureChat Ltd Founder Dr. Shimon Zilbershlag first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Barry Coziahr explains how virtual assistants can buy back your time by focusing on the few tasks that move revenue. He starts with the 80/20 principle: most results come from a small set of activities, so list everything you do and cut or delegate the rest. To decide what to hand off, he recommends Chris Ducker's three lists to freedom plus his own 249 things a virtual assistant can do checklist. He reduces hiring risk with heavy vetting, including personality, IQ (problem solving), and aptitude (following instructions) tests. Then you apprentice the assistant using a training trifecta of written steps, audio notes, and screen video. Keep execution tight with Slack or email reports and quick five-minute check-ins, and replace a bad fit fast, since they hit the park nine times out of ten. The takeaway: treat delegation like a system, not a gamble, and you'll scale without drowning in busywork.

The post 1143: Outsourcing Secrets: How to Build a Winning Virtual Team with Teambuilders Owner Barry Coziahr first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Alex Thoric shows how content, ads, and automation can turn service marketing into a predictable client-getting machine. His nine-step roadmap starts with mindset, then breaks big goals into quarterly, monthly, weekly, and daily actions. From there he defines the ideal client, builds the offer, and writes the content and emails that support it. In 'hybrid marketing' he runs video engagement ads and retargets anyone who watched 25% or more with a direct call to action. He frames it with the 7-11-4 rule: seven hours of exposure across 11 touchpoints and four channels builds trust. For gyms he pushes a front-end offer like a six-week challenge, constant testimonials, and a real CRM even during disruptions. Start on one platform, spend as little as $5 a day, and keep showing up until leads come in on autopilot.

The post 1142: Transform Your Business Using Marketing Automation Techniques with Co-Founder of Building Income on Demand Alex Thoric first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Ashlie Marshall breaks down how radical honesty, real leadership, and better delegation can unlock revenue growth for service businesses. She starts with the core bottleneck: owners hit a ceiling when they cannot trust others to run parts of the company. Her fix is leadership as a system: invest in personal growth, coach the team, and delegate with clear roles. Tier Level did this by restructuring around strengths, aligning growth goals, and shifting meetings from fear to coaching. The quarter of that restructure, the agency grew 17%, which she ties to happier teams serving clients more consistently. For clients, she reports trends in Google, Facebook, and Instagram, then uses personal check-ins to adjust cadence and messaging. Treat people and numbers as one story; being a good human creates trust that lets growth compound .

The post 1141: Tier Level Digital Marketing: Guide to Building Client Relationships with CFO of Tier Level and Printed Theory Ashlie Marshall first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Robert Johnson explains how to turn plant medicine into products people trust and companies that survive regulation. His rule: if you call it medicine, measure and dose it so the experience stays predictable. When California considered restricting edibles in 2010, he formed a trade association and worked with Steep Hill Labs to test potency. That replaced '10 skull and crossbones' guesses with labels like 10 milligrams THC per gummy, making responsible use easier. He applies the same science-first lens to microdosing and functional mushrooms, tying neurogenesis and neuroplasticity to new habits. In business, he says emerging markets shift fast, exits can feel like an IRS audit, and great ideas come from anyone on the floor. The takeaway is to stay passionate, keep measuring what matters, and move toward the life and work you want.

The post 1140: The Secrets of Plant Medicine: Future of Cannabis, Functional Mushrooms, and Business Strategies with Mycroboost & Custom Capsule Consultants CEO Robert Johnson first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Kirby Hasseman shares the TARGET framework so small businesses attract customers who value their work and buy sooner. He separates brand marketing from direct marketing, noting content can work even when it is not meant to convert today. Using the 80/20 rule, he studies the 20% of clients creating 80% of revenue and doubles down on the ones you never dread. That clarity makes list building easier because an email list is owned media, unlike social platforms that can change reach overnight. For lead magnets, he prefers quick hitters like a 19-page playbook over big courses that feel like homework. He illustrates it with an Amish furniture maker who focused on cabinets, targeted custom home builders, and used face-to-face outreach to spark faster orders. Best takeaway: shrink the distance between "I know" and "I do" by doing a little more of these basics every week.

The post 1139: Expert Tips on Customer Targeting, List Building, and Marketing Strategies with CEO of Hasseman Marketing & Communications Kirby Hasseman first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Jon MacDonald explains how to optimize digital journeys so more visitors convert with less friction and regret. He argues that once someone reaches your site, marketing has won and selling should guide the next step. Using heuristics, mental shortcuts behind hundreds of daily decisions, he teaches why copying checklists or competitors fails. He frames all visits as two jobs: decide if you solve a pain or need, then convert quickly and move on. In one case, he had Easton Baseball log customer service calls, learned buyers chose the wrong bat, built a short questionnaire, and drove 187% year-over-year online sales while cutting returns by about 80% to 90%. He also highlights principles like the IKEA effect and language cues such as the "bye now" effect to shape choices. The takeaway is to start with real customer questions, then redesign the path so the next action feels inevitable.

The post 1138: Conversion Optimization Secrets: Behind the Click, Customer Psychology, and Reducing Returns with CEO of The Good Jon MacDonald first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Jeff Tarran shows how address-based data and AI make direct mail a reliable lead and ROI engine. He chooses formats strategically: postcards for fast, visual promos, letters for emotional, info-heavy decisions. Each piece needs a headline, tight copy, and a clear offer placed where eyes go first, often bottom right. Because mail is not clickable, he leans on QR codes, including Post Reminder, and can personalize them per recipient to prefill forms. Mail should lead the omnichannel sequence, and variable printing keeps every version personalized at scale. With a website pixel, he can match intent visits to physical addresses and send a tailored piece within days, yielding 5x to 20x higher conversions. The takeaway is to treat direct mail as personalized journey design, not a one-off postcard drop.

The post 1137: AI-Powered Direct Mail, Team Building, and QR Code Innovations with Direct Marketing Strategist Jeff Tarran first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Jeff Halligan explains how agents can win clients by replacing cold calls with tech-based relationship marketing today. For canceled listings he sends four or five emails, then a personal text after email two immediately. The goal is a reply, yes or no, which proves the message landed and earns a coffee call. He tracks metrics: about 20% opens and a 4% to 5% conversation rate per 100 contacts. He personalizes with genuine signals like hobbies or music, adds humor, and sends light holiday check-ins often. He also briefs clients on the NAR settlement: buyer agreements before showings and compensation negotiated outside MLS now. Best takeaway: be yourself, ditch canned scripts, and build relationships before transactions so trust drives deals always first.

The post 1136: Epique Realty: Understand Buyer Needs, Real Estate Technology, And the Value of Authenticity with North Idaho Real Estate Agent Jeff Halligan first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Doug Kirkpatrick shows how self-managed organizations can outperform bureaucracy by unlocking everyday creativity. He traces modern command-and-control to an 1841 railway crash that inspired vertically siloed management. At Morningstar, he replaced bosses with two governing principles: don't use force and keep commitments. Work is coordinated through natural leadership, where influence is earned through trust, communication, and a clear vision. Because accountability requires a prior promise, colleagues document and enforce commitments like contracts instead of relying on supervisors. When problems arise, 'rings of responsibility' and a gaining-agreement ladder (request, mediator, panel, then president) resolve disputes. The takeaway: pair simple principles with rigorous peer commitments, and technology can help you cut meetings while staying aligned.

The post 1135: Principles-Based Leadership and the Future of Work with CEO at D’Artagnan Advisors Doug Kirkpatrick first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.