Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Trevor Oldham explains how podcast guesting helps alternative investment firms generate leads and build credibility. He helps clients who have done 2 to 5 interviews, then scales them to four or six per month, about one per week. The key is targeting the right shows, for example not pitching an apartment-raising story to a house-flipping audience, so the listeners match your offer. He advises blocking an hour, using a $50 to $100 microphone, and recording in a quiet room so audio stays clean. Expect a lag: many episodes are booked weeks out and commonly take six to eight weeks to publish. That delay means results like inbound calls and brand recognition often show up after two to four months of consistent appearances. Best takeaway: pair every interview with a website flow that lets listeners book a discovery call in one click.

The post 1134: Grow Your Investment Business through Podcast Guesting, SEO, and Brand Recognition with Podcasting You Founder Trevor Oldham first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Benjamin Morone shows how small businesses can scale faster by hiring vetted remote operators who install real systems. He targets Central and Eastern Europe for async work about six hours ahead, and Latin America for nearshore, client-facing roles. His favorite transformation is replacing spreadsheet chaos like 55 to 65 simultaneous projects with Monday.com or Asana workflows. He argues systems should evolve, moving from tools like Asana to Airtable as automation needs grow. To reduce churn, he prescribes a two-part onboarding: company context (mission, values) and role context (KPIs, reporting lines). He also maps recruiting like a sales pipeline, promising responses within two days and a 10-day bracket from screen to decision. The takeaway: track daily inputs, hire for proven tool skills, and your new right-hand hire will unlock strategic focus.

The post 1133: Hire Remote Talent: Transform Your Business Operations with Zabota Founder Benjamin Moróne first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

John D. Marvin explains how consumer-first marketing keeps optometry practices profitable even as new players disrupt the market. Using brand research, he says he learned to specialize in a listening process, then applied it when he became president of Texas State Optical in 2001. He notes that roughly 60% of US eye exams happen in private practice, yet many clinicians were never taught retail operations or customer insight. That blind spot let Warby Parker thrive by tackling frustration with $600 glasses and long visits, starting with a $99 price point. John favors simple research: invite customers to a Saturday lunch roundtable, track complaints, and fix access issues like hours and appointment availability. He argues that when vendors and third-party payers get all the attention, brands slide into managed decline. The takeaway is to keep asking what your customer wants now, and redesign the experience before a disruptor does.

The post 1132: Texas State Optical: Optometry Practice, Consumer Focus, and Intentional Planning with President and CEO John Marvin first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Shavon Jones explains how lawyers can win more work by turning relationship-building into a repeatable, ethical sales system. Her framework is simple: form relationships through a tight niche and strong LinkedIn positioning, then add outbound introductions tailored with research. She recommends leveraging passions like charity work or tennis to create common ground. To nurture contacts, stop scattering info across phone, Outlook, business cards, and social platforms; centralize it in a CRM. Track emails, notes, key dates, and meeting context so every touch feels personal. Then deploy: ask for referrals and references, request a speaking slot, or host a dinner party to meet decision makers. Set the CRM up once and keep a steady, solution-first follow-up rhythm until meetings start appearing.

The post 1131: Rainmakers: Relationship Management, CRM, and AI to Transform Legal Business Development with Sales Expert Shavon Jones first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Dave Jackson explains how a podcast builds trust and revenue when you treat it as a relationship, not an MP3 to sell. Start with a topic you love, publish on a consistent schedule, and weave in stories so listeners remember the lesson. To avoid podfade, get clear on your why, define your who, and choose a what that keeps that audience moving toward the goal. Balance content and delivery: great ideas die in "tin can" audio, but fancy multi-camera video cannot rescue boring episodes. When growth stalls, fix the show before buying new gear, and use his metric that downloads equal episode value multiplied by smart promotion. Promotion means getting in front of podcast listeners through speaking, thoughtful guest pitches, a simple newsletter, and confident asks to share and follow. Save screenshots of positive feedback and keep publishing for the people you already help.

The post 1130: School of Podcasting: The Secret to Podcast Success with Podcast Consultant Dave Jackson first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Donna Griffit teaches founders how to turn dense data into a pitch story that wins investor attention and drives decisions. Using four acts, she moves from a surprising opener and clear problem to the solution, business data, and future vision. She starts with audience pain so pitches hit mind, heart, and gut instead of leading with "why we're great" slides. To keep smart investors engaged, she recommends plain-language primers like an "SCA 101" slide and skipping it if the room already knows. She warns that investors often search for reasons to say no, so founders should welcome pointed questions and never argue. When clients get stuck on 47 deck versions for seed or Series A, she helps distill the message fast and use AI for outlines, not for charisma. Build a story that makes the listener feel understood, then back it with numbers.

The post 1129: Pitch Perfect: Turn Technical Topics into Memorable Stories with Renowned Pitch Alchemist Donna Griffit first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Values-based storytelling turns everyday moments into messaging that feels human and earns trust. A usable story is simple: it has a beginning, a middle, and an end, and you can build it by deciding what you want the audience to feel at the end. Start with your core values, then mine the origin story behind each one, usually tied to a mentor or a learning experience. A go-to tool is the three-layer "if you really knew me" iceberg exercise, which creates safe, structured vulnerability. The most common mistake is not starting, so capture one story at a time and let volume reveal what matters. For video, StoryCatcher helps non-editors add a title card, photos, and on-screen text to make a shareable capsule. Choose one value, find its origin moment, and share it with discernment and heart to invite connection.

The post 1128: Tree of Life Legacies: Explore Core Values and Personal Life Stories with Storytelling Expert April Bell first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Account based marketing helps B2B teams win bigger deals by targeting the accounts that can actually buy. You 'flip the funnel' by starting with 100 to a few thousand named companies that fit firmographics and intent. Build a profile of the company and its buying committee using LinkedIn roles, announcements, and website behavior. Engage across email and LinkedIn, then score accounts by opens, clicks, replies, and key page visits. Choose one-to-many, one-to-few, or one-to-one ABM based on deal size, personalization effort, and a sales cycle that can stretch 18 to 24 months. This focus avoids generic lead capture where only about 12 to 13% of MQLs become SQLs. Qualify first and lead with value so each touch builds a real conversation.

The post 1127: Metranomic: Account-Based Marketing, Maximizing ROI, and Organizational Growth with Founder James Sandberg first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Matt Traverso explains how to master emotions so life storms feel temporary and you can live with more peace and purpose. He argues stress is created "in here" by thinking, so emotions are signals to listen to rather than enemies to control. His core practice is emotional mastery, dancing with feelings and letting them dissolve once you see they are just thoughts. To become more of who you are, he emphasizes self-love and ending the inner "civil war" that drains energy and drives self-sabotage. A key exercise is a personal manifesto, written over several weeks, to clarify who you are here to be and what you stand for. He also highlights building an internal compass by aligning values with intuition, especially in chapters 4 and 5 of his book. The takeaway is simple: treat emotions as temporary guidance, love yourself first, and you will enjoy the minutes more consistently.

The post 1126: Master Controlling Your Emotions, Be Responsible For Your Happiness, And Love Yourself with Transformative Coach Matt Traverso first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Olive explains how one employee can challenge corporate corruption and win lasting fair treatment. She begins with a choice: stay quiet, or speak up for what is right. She is driven to protect young workers who move countries to work and are not paid their dues. Her questions inside "The Club" rally fellow accountants to own the truth about wage injustice. In a male dominated office, she relies on allies and rejects stepping on others to rise. During COVID-19 work from home, she manages anxiety by talking it out and keeping small routines, like balcony coffee. Tell the truth early, build support, and act with integrity even when it still feels risky.

The post 1125: Speaking Truth to Power: One Woman’s Battle Against a Broken System with Olive From S.H.O.R.E.: The Ultimate Descent first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.