Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Cahill Camden explains how businesses can turn daily media requests into press coverage by matching faster, pitching smarter, and staying concise. Press Jockey filters thousands of requests from HARO-style platforms, Twitter hashtags, podcasts, blogs, YouTube channels, and traditional media. The core workflow is to find relevant matches, customize a prewritten template, answer the request directly, and send quickly. Cahill stresses that relevance beats volume, which is why the platform is adding AI and sentiment analysis to improve matching. Strong pitches stay short, answer "so what, why should I care," and include easy research links like LinkedIn or a media kit. He says the tool recently processed 45,000 to 47,000 requests and can save roughly 15 hours per week per client. The main takeaway is to start pitching before every asset is perfect.

The post 915: Press Jockey: Targeted Press Requests, Publicity, and Get More Brand Exposure With Cahill Camden first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Nick Gray explains how a simple two-hour gathering can turn acquaintances into real relationships. His framework starts with a three-week party runway to collect RSVPs and reduce the fear that nobody will show up. The ideal event brings together 15 to 20 people at home, even in a small apartment, because tighter spaces create more energy. His NICK formula uses name tags, icebreakers, cocktails only, and kicking people out on time. Name tags remove forgotten-name awkwardness, while two and a half rounds of icebreakers help guests meet and restart conversations. The self-serve bar and no-dinner rule keep hosting easy, low-stress, and repeatable. The biggest takeaway is that anyone can become a connector by stepping up and organizing.

The post 914: 2-Hour Cocktail Party: Socialize, Network, and Build Your Circle Of Friends Using A Step-By-Step Checklist with Nick Gray first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Drew Moffitt explains how remote teams can improve culture, collaboration, and visibility with a virtual office. He describes joining Kumospace before seed funding and helping grow it from 100 users to millions. The company shifted from virtual events to always-on workspaces after studying how remote users behaved in 2022. Drew's marketing approach relies on daily metrics, time-boxed tests, and accepting both wins and failures as data. He also discusses SEO challenges during Google's helpful content update, including rankings dropping out of the first 100 results. His operating framework is to make incremental process improvements, hire people who enjoy solving problems, and build culture through short daily interactions. The key takeaway is to fail fast, get real user feedback, and let the market shape the product.

The post 913: Kumospace: Build Stronger Culture, Collaboration, and Visibility In Remote And Hybrid Teams With Drew Moffitt first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Deanna Shimota explains how demand generation creates more sustainable growth by building trust before buyers are ready to purchase. She contrasts lead generation, which targets the 5% already in market, with demand generation aimed at the other 95%. The framework starts by narrowing the ideal customer profile so crowded categories like HR technology can speak to a specific buyer. Next, companies define a unique point of view, repeat that story consistently, and turn it into targeted content. Strong content should be ungated and distributed through LinkedIn, podcasts, user groups, trade shows, publications, and other trusted channels. She notes that 72% of B2B buyers prefer a rep-free experience, making the digital footprint essential. The key takeaway is to build a demand engine gradually while keeping short-term lead generation running.

The post 912: Demand Generation and Growth Mode Marketing: Achieve Your Growth Goals and Crush Your Revenue Targets with Deanna Shimota first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Matthew Holman explains how physical goods brands can turn subscriptions into a better customer experience and stronger retention engine. He says subscriptions work best when they go beyond predictable recurring revenue and create ongoing engagement with trusted buyers. Personalization matters, from delivery frequency to product quantity, because one protein powder customer may need a bag every three weeks while another needs one every six. Quizzes can improve acquisition by capturing goals, usage, and willingness to invest before recommending the right product and schedule. The key churn metric is often "too much product," but brands must ask why repeatedly to find the real cause. In one pet food example, dog size and recommended frequency helped double subscription conversion and improve retention. The most useful takeaway is to focus on what is already working, then make that experience better.

The post 911: QPilot: Start A Subscription Program and Skyrocket Your Sales With Matthew Holman first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Ryan Abrahams explains how publishers can stop guessing and use real time revenue data to grow yield faster. Assertive Yield reports revenue by user, article, partner, and session up to about a minute ago. The platform helps traffic acquisition teams predict whether users bought from Facebook or other channels will be profitable. Publishers can benchmark performance against peers, slice data across hundreds of dimensions, and test partners or video players. Its traffic shaping product uses machine learning to reduce unwanted QPS requests, lower server waste, and sometimes raise revenue by 6% to 12%. Setup starts with a script or Google Tag Manager, with useful data appearing within minutes and optimization guidance within days. The key takeaway is to manage programmatic revenue with live signals, not yesterday's reports.

The post 910: Assertive Yield: Reduce Your Ad Costs and Increase Your Revenue In Real-Time with Ryan Abrahams first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Robin Singhvi explains how personalized product demos help enterprise software teams close deals faster. SmartCue lets teams build demo libraries by buyer persona, use case, industry, or another selling construct. Reps capture a demo flow, add contextual cues, and see presenter-only guidance during Zoom or Google Meet calls. The cues can include battle cards, case studies, numbers, and messaging tied to the buyer's problem. Robin says strong demos depend on discovery, showing only the 20% of the product that solves the prospect's main issue. SmartCue also tracks demo activity through URLs, XPath, DOM elements, and timestamps to help leaders measure what resonates. The biggest takeaway is to make every demo problem-led, consistent, and easy for the buyer to retell internally.

The post 909: SmartCue: Use Sales Demos to Introduce Your Products, Offer Solutions, and Grow Your Business With Robin Singhvi first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Matt McWilliams explains how to turn a personal passion into a profitable business by clarifying your message and serving people who need it now. He starts with three passion-finding questions: what people ask you for help with, what others find interesting about you, and what struggle you have overcome. He says imposter syndrome often fades when experience becomes the credential, as with a parent helping others travel with autistic children. He frames perceived disadvantages, like accents or unusual backgrounds, as tools for standing out. For affiliate growth, he recommends building thousands of small affiliates instead of chasing whales. His key metric is finding affiliates down 10 to 40 percent year over year and offering bonuses to beat last year's numbers. The biggest takeaway is to ask "who" can help instead of getting stuck on "how."

The post 908: Affiliate Marketing: Turn Your Passion Into a Profitable Business With Matt McWilliams first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Amazon sellers can grow profit by fixing overlooked listing basics instead of chasing flashy revenue screenshots. Lesley Hensell explains that enforcement, ASIN takedowns, PPC costs, and weak optimization can quietly drain an Amazon business. Her framework starts with underperforming listings, then reviews keywords, backend search terms, images, copy, and A plus content. She recommends using all seven images, longtail keywords, lifestyle photos, and videos, including a seventh-image video for stronger mobile search visibility. One client improved sales by more than 18% after keyword expansion, new images, and enhanced brand content. She also stresses brand names in titles, flat-rate project work, reimbursements, and niche products that can earn $10,000 profit each. The clearest takeaway is to treat Amazon as a professional operating system, not a set-it-and-forget-it marketplace.

The post 907: Become an Amazon Expert and Improve Your eCommerce Strategies with Lesley Hensell first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Greg Writer explains how entrepreneurs can launch ecommerce stores faster and increase sales with fewer technical barriers. He built LaunchCart after seeing Shopify stores require an average of 13 apps for basics like reviews, exit pops, promotional bars, and coupons. The platform includes native must-haves plus a drag-and-drop checkout editor, order bumps, funnels, upsells, and downsells. Its freemium model removes monthly fees at startup, then takes 3% of sales until users move to a $27 monthly plan. Greg also describes the Source and Sell Marketplace, where sellers can add products like shapewear, dog bowls, or branded merch without buying inventory. Banking as a service splits payments instantly between sellers and suppliers while protecting pricing and product data. The most useful takeaway is to focus on small conversion levers, especially average order value and lifetime customer value.

The post 906: LaunchCart eCommerce Revolution: A Selling Strategy for Simple Online Sales and Massive Profits with Greg Writer first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.