Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Chad Price explains how a niche ecommerce product became a global fitness brand by turning customers into a community. He says Kettlebell Kings grew by focusing on purpose, shared standards, and engagement instead of only revenue. The company treated itself as a content machine and aggregator, using social media, hashtags, UGC, and cross-promotion to learn what the market wanted. During COVID, every kettlebell sold out in 20 minutes, and each new shipment sold out that fast for six months. Because the brand had built scalable infrastructure, the sales surge became proof of concept instead of chaos. Chad also shares a Black Friday hiring failure that forced him and his partner to pack kettlebells for 12 to 13 hours. The key lesson is to own responsibility, embrace competition, and build teams around a clear common goal.

The post 905: Kettlebell Kings: Build A Strong Business Community, Generate Content, and Embrace Your Competitive Spirit With Chad Price first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Natalie Lussier explains how course creators can validate ideas first, then build offers people actually buy. She frames product market fit around three inputs: what people say they want, what they truly want, and what creators want to make. A failed planner launch cost at least $10,000 in hard costs and far more in time because it ignored customer signals. In contrast, a 30 day list building challenge became a $27 instant-access upsell that generated over $44,000. She recommends shorter five to seven day challenges, community support, points, and gamification to improve follow-through. For courses, she favors live cohorts, enrollment limits, countdown timers, and caps such as 10 students to create real urgency. The core takeaway is to co-create with customers before investing heavily in production.

The post 904: Access Ally: Launch Your Market Product Successfully and Grow Your Online Business With Nathalie Lussier first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Dennis Kelly explains how modern direct mail can cut through crowded digital channels and produce measurable response. He frames Postalytics around three pillars: speed, integration, and analytics. Instead of manually hiring printers, managing spreadsheets, or remembering campaigns, marketers can trigger postcards from CRM rules running 24/7. Examples include mailing people who missed five emails, opted out of email, abandoned carts, or need a purchase thank-you. Postalytics tracks pieces through production and delivery, then ties personalized QR codes and URLs back to each campaign. Dennis says QR code use has grown 50% year over year among clients, helped by phone cameras and pandemic-era habits. The most useful takeaway is to treat postcards like a tested sequence, not a single one-time blast.

The post 903: Postalytics: Direct Mail Automation and Postcard Marketing That Integrates With Your HubSpot, Salesforce or Zapier Based CRM with Dennis Kelly first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Gary Geiman explains how service businesses can grow faster by building systems that serve customers and free the owner. He starts with the difference between owning a job and owning a business that continues when the owner is away. His framework centers on a clear mission, four core values, and response standards like acknowledging messages within an hour. He emphasizes production over perfection, solving problems before assigning blame, and making digital marketing easy for customers. A key proof point is a two week Europe trip where his company grew revenue 22% without him selling. For home service companies, he recommends Google Ads, local SEO, homeowner data, handwritten mail, email sequences, and neighborhood targeting. The biggest takeaway is that consistent value for customers and teams creates growth that lasts.

The post 902: DMN8 Digital Marketing Specialists: Dominate Your Market Using Google Ads, Local SEO, and Social Media Marketing Strategy with Gary Geiman first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Todd Cochrane explains how podcasters can grow by owning their platform and reaching episode one. He frames the core strategy as building a brand on your own .com instead of rented land. Blubrry's approach combines hosting, WordPress, PowerPress, RSS, and distribution across 100 plus devices and platforms. For beginners, the biggest hurdle is recording paralysis, because after episode one the process becomes rinse, wash, repeat. He recommends defining the show's goal first, such as authority, monetization, lead generation, or research. Growth comes from knowing where the audience hangs out and spending two or three hours on marketing for every episode. The most useful takeaway is to respect even 100 listeners as a real audience worth preparing for.

The post 901: Blubrry: Podcast Hosting, Statistics, Growth, and Monetization with Todd Cochrane first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Alisha Conlin-Hurd explains how businesses can turn funnels into a stronger post click experience that attracts better clients and increases revenue. She says every brand already has a funnel, because it is every touchpoint someone has after giving attention. Her framework starts with the target market, their dream outcome, the problem in their own words, and a Golden Hippo Offer they would feel foolish to ignore. She warns against obsessing over tech, SMS, or email before the why is clear. She also describes using Funnel Vision to borrow ideas from other industries and create a competitive moat competitors cannot easily copy. For productivity, she grades tasks from $10 to $100000 and delegates anything below $1000. The key takeaway is to stop doing boring marketing and build campaigns from sharper positioning, stronger offers, and more outrageous ideas.

The post 900: Persuasion Experience: Attract More Leads, Convert More Traffic, and Close More Deals with Alisha Conlin-Hurd first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Peter Vekselman explains how real estate investors can reduce risk and close deals by aligning with a complete partner-driven system. His model combines training, lead generation, technology, 100% capital, contractors, closings, rehab, and resale under one roof. After 3,600 deals, he argues the industry's three to five percent success rate comes from piecemealing those parts together. Partners focus mainly on talking to owners, negotiating, and putting as many deals under contract as possible. His team handles roughly 90% of the back-end work, including inspections, paperwork, construction, and selling. He recommends starting small, avoiding oversized rehabs, and staying coachable, long term, and motivated to level up. The core takeaway is to align with proven operators instead of trying to learn every expensive lesson alone.

The post 899: Real Estate Basics: What To Do, What To Avoid, and Become a Successful Real Estate Investor With Peter Vekselman first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Podcast guesting can turn long-form conversations into trust, authority, and revenue when it is tied to the right offer. Shaahin explains that podcasts work because listeners take you to the gym, car, commute, walk, or run, while ads disappear quickly. His framework starts with quantity, quality, and staying relevant, then turns each appearance into searchable SEO through transcripts such as Otter.ai. He recommends practicing across 10, 20, or 30 shows until the strongest stories, sound bites, and delivery begin to click. The core method is to sell through story, give value five times, and avoid sounding like a pitch. He also says podcasting works best with a back end, such as coaching, courses, speaking, or mentorship, not just book sales. The takeaway is to treat podcast guesting as a practiced media channel, not a one-time interview.

The post 898: Hack and Grow Rich: Leverage More Sales From Your Podcast Storytelling and Marketing With Shaahin Cheyene first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Greg Zakowicz explains how ecommerce brands can use email, SMS, push notifications, and retargeting to recover more sales without adding complexity. He frames abandoned browsing as a high-intent signal, with browse abandonment messages ranking near welcome and cart abandonment automations. Omnisend centralizes first-party data so purchase history, clicks, browse behavior, and cart activity can update segments in real time. That data can suppress ads after purchase, improve Google and Facebook retargeting, and create lookalike audiences. He also highlights SMS growth through a Divatress example: 70,000 SMS subscribers, 13,000 SMS-only contacts, and $123,000 in extra sales in eight months. The practical method is to test simple automations like browse, birthday, or post-purchase messages before overbuilding. The key takeaway is to start with one measurable automation and let customer behavior guide the next step.

The post 897: Omnisend: Take the Shortcut to Revenue Growth From E-Commerce Email Marketing, SMS, and Automation with Greg Zakowicz first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Mike Kadin explains how independent podcasters can grow and monetize without chasing sponsors manually. RedCircle combines podcast hosting, analytics, listener payments, cross promotion tools, and automated ad buying in one platform. He says the first metric that matters is whether listeners build a weekly habit around content they truly value. For growth, he recommends a clear in-show subscribe prompt and targeted cross promotions with similar shows. A 30-second trailer swap can run for two weeks and, when aligned well, add as much as 10% audience lift. For revenue, creators should use listener support, automated host-read ads, and partners who can actively sell inventory. The biggest takeaway is to make a strong show first, then use systems that consistently turn attention into audience and income.

The post 896: RedCircle: Grow Your Audience Through Podcasting with Mike Kadin first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.