Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Amazon sellers can improve their odds by treating each product launch as a real business, not a quick side hustle. Max Schlesinger explains that strong listings require focused copy, keywords, pictures, graphics, and a complete store setup. He warns that Amazon is now strict and saturated, with new rules, category pressure, and suspension risks from warnings, late shipping, or mismatched listings. His account monitoring model uses human experts checking daily performance notifications instead of relying only on automated alerts. For private label sellers, he recommends budgeting about $10,000 per product, with expensive or competitive launches needing $40,000 to $50,000. He also stresses outsourcing specialized work like marketing, accounting, shipping, and warehouse management instead of trying to save money doing everything alone. The clearest takeaway is to expect setbacks, invest seriously, and build around your strengths.

The post 856: Best Seller Listers: Optimize and Upgrade your Amazon Product Listings with Mac Schlesinger first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Amanda Berlin explains how entrepreneurs can use public relations to become more visible and earn trust faster. She defines PR as earned visibility, not advertising, built through relationships with the right publics and decision makers. Her framework has three visibility categories: collaborations and alliances, speaking or hosted events, and media. Collaborations create the fastest client acquisition path because of the "trust transfer" from an established audience. Speaking and events add authority by giving people a direct experience of your ideas, workshop, or modality. Media usually validates the business rather than driving immediate clients, especially when prospects see trusted logos after meeting you elsewhere. The clearest takeaway is to choose one visibility action that builds a real relationship with the people who need your work.

The post 855: Strategic Communications, Public Relations, and Online Marketing Strategy to Gain More Visibility with Amanda Berlin first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Michael Buzinski explains how service businesses can double website revenue by improving three numbers by 26%. The Rule of 26 focuses on unique website traffic, conversion rate, and average value per client, which compound into 100% more revenue. He recommends starting with pricing because many service providers undercharge and attract clients who do not value their work. The next step is defining the most profitable client, then building messaging around that buyer's pain points, problems, or dreams. He shares a fractional CFO example where stronger positioning helped move pricing from $1,500 to $50,000 upfront plus $5,000 monthly. The website must translate the framework into a clear customer journey that builds trust within about eight seconds. The biggest takeaway is to charge based on value delivered and make every page speak to the right client.

The post 854: The Rule of 26: Charge What You Are Worth, Attract New Clients, and Grow Your Business with Michael Buzinski first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Podcasting works best when each episode becomes a repeatable system for visibility, authority, and leads. Lyndsay Phillips explains her four-step Podcast Leverage System, starting with publishing every episode on your website with audio, video, show notes, timestamps, and a clear call to action. She recommends distributing through directories like iTunes, Stitcher, Amazon, Audible, iHeart, and Spotify using an RSS feed. Promotion should include YouTube, vertical Instagram videos, audiograms, social posts, guest tagging, and consistent emails to your list. Older episodes can be revived through themed email series, such as five leadership episodes or a week of Facebook content. Key metrics include downloads, opens, unsubscribes, and subscribers, including her example of 1,000 downloads in one month. The takeaway is to build a checklist-driven system before chasing sponsors, equipment, or a perfect podcast name.

The post 853: Leverage Your Podcast: Promote, Boost, and Build Profitable Interview Connections with Lyndsay Phillips first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Pankil Shah explains how AI-assisted writing can create factual, search-ready content while saving writers time. He argues that one-click blog generators often produce unusable drafts because AI relies on older training data and misses current nuance. Outranking.io instead starts with research, using semantic search across the first 100 Google pages to extract relevant ideas. The goal is not full automation, but 80% to 85% useful guidance that helps writers move faster. Pankil recommends structured workflows, including 150-word sections, supporting details, introductions, and press release inputs. He shares a case study where three optimized pages with 100-scored documents earned 12 featured snippets in less than a week. The key takeaway is to optimize around user intent and existing content ROI, not keyword density.

The post 852: Outranking Content Writing Tool: Consistently Publish Popular Content with Pankil Shah first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Alli Trussell explains how companies can keep talented people fulfilled by matching their work to curiosity, passion, and growth. She says the talent market has shifted from pay and benefits alone to values, emotional connection, and challenge. Her framework starts with learning what drives each employee, then watching for boredom, misfit roles, or missed opportunities for internal mobility. Managers can use stretch projects, shadowing, coaching, and clearer 1:1 conversations to help people grow without making extra work feel like punishment. She also stresses boundaries, including real PTO, no 1:07am email expectations, and leaders practicing the habits they ask from others. At Wunderkind, individualized coaching and ERGs help surface roadblocks, career goals, and diverse perspectives. The key takeaway is that happier, challenged employees do better work when managers give them clarity, trust, and room to grow.

The post 851: Wunderkind: Find Fulfillment and Unleash Your Own Individuality in the Workplace with Alli Trusell first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Sean Rosensteel explains how businesses can turn underperforming websites into credible lead generators by starting with empathy. His core message is that websites should speak to the visitor's problems, journey, and awareness level instead of only proving the company's greatness. He recommends checking analytics before investing in content, because blog posts may generate zero relevant traffic or may be a hidden lead source. For marketing tests, he favors clear budgets, timelines, and a stop loss, whether that means $2,500, $5,000, 30 days, or 1,000 data points. His framework starts with the website foundation, then adds lead generation offers, automation, and follow-up. Only after the site reliably converts should businesses accelerate traffic through SEO, Google, Facebook, or other channels. The biggest takeaway is to improve the traffic and assets already under your nose before buying more attention.

The post 850: Savvy Pro Web: Boost Your Website’s Lead Generation Performance with Sean Rosensteel first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Productized consulting helps experts charge more, simplify delivery, and build a business around their life. Max Traylor explains that consultants sell knowledge, so the goal is to charge for accumulated expertise rather than hours. His agency turned a 5 hour planning process into a repeatable workshop, moving from $2,500 to $30,000 in 30 days. He recommends removing low-value activity, focusing on one strategic process, and raising prices when a yes comes too easily. For sales, he keeps a list of the next 40 ideal customers and aims for 15 new prospect conversations per month. His math is 20 conversations, 10 opportunities, 5 proposals, and 1 close when pricing is right. The key is to keep demand above capacity and define growth by the life you actually want.

The post 849: Agency Survival Guide: Productize a Service Business and Stand Out in a Crowded Market with Max Traylor first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Odell Bizzell explains how entrepreneurs can turn public speaking into income by making customers feel the outcome they want. He starts with emotional messaging: know how you feel about your offer, then transmit that feeling through personality. For positioning, he recommends observing the marketplace and creating respectful commentary, such as an "anti campaign" around what existing options miss. The biggest mistake is talking at customers instead of speaking with them through interviews and lead opportunities. His paid speaking path begins by finding events that already call for speakers and matching your expertise to their desired outcome. He cites earning about $1 million in speaking fees and partnering with over 240 colleges. The most useful takeaway is to reverse engineer the buyer's outcome before building any speech, reel, or pitch.

The post 848: Impact Speaker Academy: Communicate and Monetize Your Message with Odell Bizell first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Tim Redmond explains how service business owners can grow profit while reducing the hours their companies demand from them. He starts with systems for cheaper leads, better closing, profitable pricing, cash flow, leadership, and team accountability. One plumber grew from $100,000 to $500,000 a month while cutting work from 90 hours to 45 hours. Tim says owners often miss simple wins like contacting past customers, asking for Google reviews, and using a database of 10,000 clients. He also recommends word board scripts that can lift closure rates by at least 20%. A structured cadence can move a business from scarcity to abundance, as one owner rose from $5 million to nearly $9 million while working less. The key takeaway is to make the business serve the owner through repeatable systems.

The post 847: Grow Your Profits, Business, and Life with Tim Redmond first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.