Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Corinne Lafond explains how relationship-first networking can grow opportunities without relying only on follower counts. Her approach starts with taking action, then evaluating the quality of responses, referrals, repeat guests, and collaboration. She describes a podcast exchange strategy where guests reciprocate appearances, creating free marketing and new introductions. Instead of judging only downloads or statistics, she looks for equity, balance, rave reviews, and long-term relationship value. She also stresses consistency, citing her 12-day live video series as a discipline-builder across Facebook, YouTube, and LinkedIn. Her framework favors flexible planning, authentic communication, and repurposing content into evergreen assets or list-building material. The most useful takeaway is to build a repeatable relationship system while staying open to unexpected opportunities.

The post 846: Relationship List Building: Grow Your Network with Corine Lafont first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Facebook ads work better when creative, trust, and funnel stage match the buyer's awareness. Bob Regnerus explains that Facebook can bid and target well, but cannot create stronger messages than the advertiser. He recommends asking for the right objective, such as conversions, traffic, or video views, then focusing on better offers, copy, images, and video. Instead of selling to cold audiences, use top of funnel ads to capture signals like website visits or video watch time. Middle funnel ads should nurture, while bottom funnel ads can sell the next step more directly. His preferred approach uses 30 to 60 second videos, storytelling, email lists, webinars, and sales calls. The most useful takeaway is to build awareness first, then sell only after people show interest.

The post 845: Generate Leads For Your Business through Facebook Ads with Bob Regnerus first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Igor Fedenkoff explains how Brybe helps freelancers and influencers get found, get paid, and build safer digital work opportunities. Brybe was built by marketers, not engineers, and lets sellers offer services without platform fees. The platform gives newer professionals a better chance instead of burying them behind established profiles on page 100. Igor says smaller influencers can drive stronger results, including one local mom reviewer with a 27% conversion rate. He also explains how Brybe uses moderation, analytics, and partners like HypeAuditor to reduce influencer fraud and scams. Growing categories include NFT services, fitness, fashion, makeup, animal husbandry, and a planned online coaching vertical. The biggest takeaway is that focused marketplaces can make freelance talent and influencer campaigns more accessible, affordable, and trustworthy.

The post 844: Brybe: The #1 Marketplace for Freelancers and Influencers with Igor Fedenkoff first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Brandon Gaille explains how low competition keyword research can turn blogging into steady first-page Google traffic. His core rule is to choose standalone keywords that match a site's ability to rank, not just monthly search volume. He says one blog post can rank for 100 to 1000 keyword variations, so traffic estimates matter more than a single phrase. RankIQ scores competition from 0 to 30, suggests outline topics from the top 30 results, and helps shape titles for better click-through. For growth, he recommends publishing one strong post per day instead of overproducing weak content. Existing posts also need monthly checks for lost traffic over the previous 90 days, because moving from position three to one can mean 300% more traffic. The best takeaway is to protect and expand rankings with focused keywords, comprehensive updates, and authority-building backlinks.

The post 843: Secret SEO Growth Hacks: Rank on the First Page of Google and Get Traffic Easily with Brandon Gaille first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Alex Genadinik explains how creators can grow by focusing on proven assets while testing future opportunities early. He describes scaling to over 500,000 Udemy students and 125 courses by improving existing courses instead of chasing every project. His current model pairs Udemy with course licensing, also called PLR, so businesses can launch eLearning products faster. He recommends choosing forward looking topics like the metaverse because low competition today can become demand tomorrow. He contrasts that with Amazon, where commissions and rising ad costs have made selling less profitable. His framework is to give most time to what works, reserve small time for experiments like NFTs, and judge synergy carefully. The most useful takeaway is to prioritize hard, compounding assets while staying early enough to catch the next wave.

The post 842: Startup Essentials: Start and Manage Your Own Business with Alex Genadinik first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Selling an online business well starts with planning early so owners capture the biggest payday when they exit. Joe Valley explains that fair valuation often requires at least 24 months of history, clean accrual accounting, and a clear add back schedule. He shows how owner salary, one time expenses, website redesigns, and cash back can increase seller discretionary earnings. One example grew from a bootstrapped FBA business into a $1 million sale after the founder reinvested inventory cash flow. Another owner missed a $2 million goal, fixed financials and inventory, then sold for $3 million a year later. Joe Valley also highlights a case where $600,000 in annual cash back added $6 million at a 10x multiple. The key is to set exit goals early and build the business for buyers before burnout.

The post 841: Sell Your Online Business: Engineer Your Way to Success with Joe Valley first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

David Finberg explains how faster websites and smarter testing can turn existing traffic into more leads. He starts with site speed, showing how an 8 to 10 second load time can often be improved toward a 2 to 4 second experience that supports higher conversions. He recommends checking Google PageSpeed Insights and aiming for stronger mobile scores, often at least 50 to 60, with desktop closer to 90. David also emphasizes above the fold messaging, bounce rate, dwell time, and user signals that affect SEO. His framework includes reviewing competitor experiences, testing headlines or hero images, and using tools like Google Optimize, Hotjar, or Crazy Egg. One example moved a schedule call page from 2% to 7% by simplifying the form, adding team imagery, reviews, and a phone number. The key takeaway is to improve the traffic you already have before chasing more.

The post 840: Make an Impact, Start your Business and Pursue Your Passion with David Finberg first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Bryan Clayton explains how GreenPal turned lawn mowing into a simpler marketplace that helps homeowners and contractors win. He defines bootstrapping as funding a business from its own revenue, even when early revenue is only $1,000 a month. GreenPal spent four or five years in Nashville before expanding nationwide and reaching several hundred thousand users. The app gives homeowners four or five quotes in minutes using Google imagery, Street View, Zillow data, and lot-size information. Contractors set their own prices, while GreenPal keeps its take rate around 5% to 10%. Quality is measured through show-up rates, second bookings, seasonal rebookings, and five-star reviews. The biggest lesson is to add value at every step, not just at the introduction.

The post 839: GreenPal: Create Apps, Solve Problems, Start and Grow Tech Startups with Bryan Clayton first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Oliver Feakins explains how to build steadier paid traffic by combining strategy, testing, and stronger landing pages. He says iOS updates, smaller remarketing audiences, lagging attribution, and shifting algorithms have made paid search and social ads more volatile. His framework separates budget for proven campaigns from experimental spend used to find the next "golden goose." Landing pages are treated as mandatory, with one client seeing a 10x conversion lift after moving traffic away from a homepage. Video creative also performed strongly, cutting one customer's cost per sale from $60 to $25. For SEO, he recommends content audits, Surfer SEO, conversational keywords, Q&A sections, and avoiding keyword cannibalization. The key takeaway is to build a clear strategy first, then use constant testing to improve the tactics.

The post 838: Tactics vs. Strategies: Boost Your Social Engagement and Develop Consistent Traffic with Paid Ads, Funnels, and Tracking with Oliver Feakins first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Mike Arnold explains how remote workers can protect their time, energy, and results by building a simple work-from-home plan. He says the biggest issue is not freedom, but unnoticed distractions like phone calls, email, social media, and idle time. After 15 years working from home, he frames efficiency around asking whether each activity is the best use of the moment. His core advice is to prioritize yourself first through basics like exercise, nutrition, reading, or study before the workday takes over. He also points to Zoom fatigue, lost camaraderie, and overworking seven days a week as common traps. In Slacking Off, he suggests tracking a full day of avoidance to see where time really goes. The takeaway is that freedom works best when it is supported by boundaries and a personal plan.

The post 837: Remote Work From Home Masterplan: Implement the Entrepreneur Lifestyle with Mike Arnold first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.