Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Bear Wade explains how building marketing in the right order helps businesses save time, money, and heartache while creating clearer brands. His framework starts by defining the brand script, identity, photography, explainer video, value proposition, call to action, and pricing structure before touching the website. Only then should a company apply those assets to a converting website, print pieces, lead generation, and a specific campaign initiative. For growth, he recommends a content pipeline, assigned roles, a schedule, and deployment across channels so the same idea reaches different learners. He points to Red Meat Lover, a side project with over 130,000 YouTube subscribers and 50,000 monthly website views. He also highlights batching five recipes in one shoot day, using a push record checklist, and outsourcing editing. The biggest takeaway is to focus on the single brand step you are on before adding more marketing tasks.

The post 826: Unify Creative Agency: Build Your Brand By Taking the Right Actions in the Order of Importance to Save Time, Money & Agony With St. Louis Marketing Consultant Bear Wade first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Beate Chelette explains how entrepreneurs can turn failure into direction and build businesses that grow without trapping them. After reaching $135,000 in debt as a single mother, she rebuilt through a stock photography niche and sold a global company to Bill Gates. Her Five Star Success Blueprint starts with knowing the destination, then choosing the right path up the mountain. She warns against "mini me" hiring and prefers 10 people working five hours each over one person carrying 40 hours. She also stresses creating equity, defining what is being sold, and using Airtight Avatar to identify the right customer. Her new business code focuses on strength based teams, clear roles, belonging, and measurable contribution. The key lesson is to treat failure as a road sign, change direction, and fail faster.

The post 825: Grow, Build and Scale your Organization Using Strategies and Tools with Beate Chelette first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Software startups can earn developer trust by publishing practical content that answers real technical questions and supports sales. Karl Hughes recommends educational tutorials with code samples, use cases, and integration examples instead of cold emails or pushy popups. A useful baseline is one strong piece per week, often around 1500 words with three to five supporting visuals. Topic research can combine Ahrefs keyword data, developer communities like Reddit, Stack Overflow, Slack, and Hacker News, plus sales and support questions. Strong content includes bottom and middle funnel pieces, such as CI/CD, testing, linting, JIRA, and web hosting integration guides. Older posts should be audited every three to six months, refreshed, internally linked, and re-promoted. The best takeaway is to start with helpful, current developer education before chasing scale.

The post 824: Increase Your Organic Reach Through Content Marketing for Your Software Startup with Karl Hughes first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Mike Killen explains how service providers can charge more by narrowing their niche and selling a clear business outcome. He argues that agencies do not scale businesses as much as they scale a focused idea, such as helping funnel builders sell five-figure marketing funnels. His framework starts with audience and amount, including setting a $25,000 offer before deciding what to deliver. He then adds assets, authority, attention, and action as the six components that justify higher prices. Practical assets include a sales page, webinar, Calendly form, and a 10,000-word blog post created from training content. Courses and lower-priced products should qualify buyers for deeper help instead of becoming the endpoint. The takeaway is to choose a specific problem, price around your desired business model, and build everything around that promise.

The post 823- Marketing Funnels, Pricing and More- How To Sell A Marketing Funnel For 5 Figures with Mike Killen first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Jody Milward explains how Facebook ads can build authority, attract leads, and avoid costly account shutdowns. She recommends starting with engagement or video view campaigns before jumping into conversion ads. A simple video can run for $1 a day, then retarget viewers who watched at least three seconds. That audience can be nurtured for up to 90 days with follow-up videos and offers. She stresses sending traffic to a focused landing page, not a busy homepage, and installing the Facebook pixel on the thank you page. Compliance matters because income claims, weight loss promises, before-and-after photos, and overusing "you" can trigger problems fast. The best takeaway is to build trust first, track properly, and check Facebook's terms before spending money.

The post 822: Enjoy the Rollercoaster ride of Facebook Ads: Make The Breakneck World of Ad Management Easy with Jody Milward first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Mike Giannulis explains how small marketing fixes can turn a stalled business into a scalable growth machine. He shares how one health company grew from about 900k to almost 5 million in annual sales by improving paid traffic, credit terms, staffing, systems, and automation. He also shows how simple funnel changes, like a 37 dollar upsell or raising a 3.99 order bump, can lift average order value. For faster copy, he recommends saving tagged research, headlines, phrases, and proof into a swipe system instead of starting from a blank page. His mindset framework replaces motivation with consistency and turns goals into projects with steps, deadlines, and contingencies. Modern copy, he says, should break long sales pages into multiple content touchpoints. The clearest takeaway is to improve the fundamentals before chasing new tactics.

The post 821: Activate Your Copywriter Brain: Expanding Business Growth with Mike Giannulis first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Mickie Kennedy explains how small businesses can turn press releases into real media coverage by choosing better stories. A strong release uses a factual headline, third-person announcement, and a quote compelling enough for journalists to build around. The biggest shift is selecting strategic hooks, not routine updates like personnel changes or mobile responsive websites. Surveys, studies, and oddball questions can create news, as shown by an auto repair survey that earned a dozen trade pickups. Distribution matters because PR Newswire can cost around $1,000 retail, while eReleases offers national access around $269 to $400. Mickie recommends a campaign of four to eight releases, not a single test. The most useful takeaway is to serve the journalist's audience first.

The post 820: Increase Your Visibility and Credibility to Generate More Revenue with Mickie Kennedy first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Mark Colgan explains how podcast guesting can turn expertise into steady visibility and qualified conversations. His framework starts with a one hour onboarding call to define the audience, topics, bio, profile, and media page. The team researches best-fit podcasts, listens to several episodes, and writes customized outreach around relevant angles. A six month campaign guarantees 24 booked podcast interviews, with first positive replies often arriving in week four or five. Preparation includes a recorded test interview, detailed feedback, and a one hour session with a presentation coach. ROI can be tracked with podcast-specific landing pages, form questions, and direct customer conversations. The most useful takeaway is that repeated interviews sharpen your message while creating evergreen trust.

The post 819: Grow your Revenue, Brand Awareness, and Reach by Becoming a Podcast Guest with Mark Colgan first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Tim Fitzpatrick explains how marketing fundamentals turn overwhelm into a focused plan that saves time and money. His strategy trilogy starts with target market, then messaging, then a plan to get that message in front of the right people. Without that order, tactics like SEO, paid ads, Facebook, or TikTok can waste effort because the foundation is missing. He shows how narrowing a CPA's market to women-owned vet practices and dentists made her outreach clearer and more profitable. For measurement, he recommends tracking three numbers first: leads generated, lead source, and leads converted to customers. Those metrics let owners work backward from revenue goals and make informed course corrections. The useful takeaway is to nail one clear market, message, plan, and measurement loop before adding more tactics.

The post 818: Dive into Marketing Fundamentals and Create the Right Plan to Make Your Business Fun and Easy with Tim Fitzpatrick first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Sarry Ibrahim explains how business owners can grow wealth predictably by using whole life insurance as a personal financing system. He frames Bank On Yourself and infinite banking around three problems: lender interest, market risk, and long-term tax exposure. The core vehicle is specially designed dividend paying whole life insurance with cash value, interest, dividends, and policy loans. He stresses working with a trained advisor and reviewing cash values, debt, real estate, and goals every six months. One example uses a $400,000 property sale to create $575,000 of death benefit and $350,000 of first-year cash value. He also recommends saving 5% of profits into a vehicle earning 4% to 6% compound interest. The key takeaway is to think like a bank by controlling liquidity, risk, and access to money.

The post 817: Bank on Yourself: Grow Wealth and Take Control of Your Financial Life with Sarry Ibrahim first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.