Interview with Beatriz Botero Arcila - Faculty Associate at the Berkman Klein Center for Internet & Society at Harvard University and Co-Founder of Edgelands Institute   

Beatriz Botero Arcila is a Colombian lawyer who started her career in environmental law and later discovered her interest in technology law while studying for her LLM and Ph.D. at Harvard University. She has been working in the field of city digitalization and information governance and is a faculty associate at the Berkman Klein Center for Internet & Society at Harvard University. She works with the Edgelands Institute, focusing on information governance in cities with an emphasis on security and surveillance. Tune in to the latest episode of Marketer of the Month to hear her shed light on one of the most debated topics of this digital age.  

On the Menu:   

1. Creating more opportunities than risks with access to data and information   

2. Navigating and evolving the relationship between tech and governance   

3. The debate around regulating user generated content   

4. Solving the problem of lack of access to information and metrics   

5. How successful information sharing impacts daily life  

6. Data governance challenges in the next years

Interview with Eric Fulwiler - Co-founder and CEO at Rival  

Eric Fulwiler has helped build firms using cutting-edge marketing, management, and innovation techniques. For the past 15 years, he has worked with some of the greatest brands in the world, from Fortune 50 companies to billion-dollar start-ups. Armed with his years of experience from VaynerMedia and 11:FS Eric has now branched out into building his own marketing innovation consultancy to help businesses think, act and grow like challengers.  Tune in to this episode of Marketer of the Month to hear Eric share some critical growth marketing strategies to help propel your company to new heights.  

On the Menu:   

1. Employing AI tools for marketing to achieve better conversions   

2. How to develop a marketing mindset that leads to hyper-growth   

3. The 4Ps of marketing - getting the fundamentals right   

4. Formula for creating and maintaining a strong brand identity   

5. Fostering creativity in teams   

6. Emerging trends in fintech

Interview with Mike Lieberman - Co-founder, CEO, and Chief Revenue Scientist at Square 2

Mike Lieberman is the co-founder, CEO, and Chief Revenue Scientist at Square 2, Inc., a professional services company providing marketing and sales strategy, tactical execution, analytics and technology guidance for a diverse group of clients. Including software, consumer services, technology, travel, and information services, Lieberman has over 30 years of expertise managing marketing teams in a range of businesses. Tune in to the latest episode of Marketer of the Month to hear this established industry expert talk about strategic marketing, sales enablement, revenue acceleration, and much more!

On the Menu: 

Interview with Shoham Eckhaus - Chief Strategy Office & CMO at Penguin Strategies

Shoham Eckhaus is the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency. She is a B2B Growth Hacker, passionate about helping tech companies build and maintain effective "marketing machines". An entrepreneur, marketer, product manager, system engineer, and yogi - Shoham is a seasoned strategist and an established industry professional with a career spanning decades of experience.   

On the Menu:   

1. Building an effective marketing funnel for B2B 

2. Capturing and converting leads with little effort 

3. Relying solely on paid marketing campaigns 

4. Optimizing your customer acquisition funnel: The Dos and Don’ts 

5. Predictive Marketing and the Future of AI  

6. Expanding to a new product under the same brand

Interview with Moe Kiss - Marketing Data Lead at Canva

Moe is the Marketing Data Lead at Australian unicorn startup, Canva. Prior to that, she worked in top product and marketing analytics roles at THE ICONIC, Australia's largest online fashion retailer. She specializes in using analytics to understand marketing acquisition and consumer behaviour, having worked for both agencies and clients. She has also been named top new practitioner by the Digital Analytics Association USA. Tune in to the latest episode of Marketer of the Month to hear her talk about navigating the future of marketing and how to enhance advertising efforts in the coming years.  

On the Menu:   

1. Using AI in marketing for enhancing advertising efforts in the upcoming years   

2. Role of GDPR in increasing data quality   

3. How the demise of browser cookies has ushered in a Golden Age of digital marketing   

4. First Party Data in 2023   

5. The difference between being data-driven and data-informed   

6. Digital advertising spending in the upcoming year

Interview with Jen Spencer - Founder & CEO at SmartBug Media

Jen is CEO and a Forbes Council Member, leading SmartBug Media®, a globally award-winning intelligent inbound marketing agency. Jen and her team are helping businesses grow revenue by generating leads, engaging accounts, and building brand loyalty through inbound marketing, sales enablement, revenue operations, web development, digital strategy, marketing automation, and public relations. Tune in to the latest episode of Marketing of the Month to hear her discuss how to plan to increase brand and market recognition for a successful 2023.  

On The Menu:  

1. Future applicability of cloud-based SaaS  

2. Impact of long term remote work on work culture  

3. Ecosystems - community-led growth, second-party data & marketplaces 

4. Transforming your customers into evangelists for your brand 

5. Why integrating with leading platforms in their category is a must have for startups 

6. Leveraging the power of ecosystem-driven marketing

Interview with Mickie Kennedy - Founder & CEO of eReleases

Mickie Kennedy, founded eReleases more than 22 years ago after understanding the dire need for small businesses to have access to the media and a national newswire - all with a personal touch. Mickie's press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. Tune in to the latest episode of Marketer of the Month to listen to Mickie provide tips on how to boost your small startup's visibility and reputation with little effort and capital.  

On The Menu:  

1. Role of Press Releases in ranking higher in SERPs 

2. Obtaining the right media coverage to help boost your small business 

3. PR credibility vs social media credibility 

4. Starting out in the online advertising space 

5. Future of blogging 

6. Organic ways of gaining media coverage

Interview with Shoham Eckhaus - Chief Strategy Office & CMO at Penguin Strategies

Shoham Eckhaus is the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency. She is a B2B Growth Hacker, passionate about helping tech companies build and maintain effective "marketing machines". An entrepreneur, marketer, product manager, system engineer, and yogi - Shoham is a seasoned strategist and an established industry professional with a career spanning decades of experience.   

On the Menu:   

1. Building an effective marketing funnel for B2B 

2. Capturing and converting leads with little effort 

3. Relying solely on paid marketing campaigns 

4. Optimizing your customer acquisition funnel: The Dos and Don’ts 

5. Predictive Marketing and the Future of AI  

6. Expanding to a new product under the same brand

Interview with Maya Moufarek - Growth CMO Consultant at Marketing Cube

Maya Moufarek is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth. Tune in to the latest episode of Marketer of the Month to know more about the lessons she's learned from working with startups and developing strategies, laying solid foundations, and delivering on huge growth ambitions.

On the Menu:

Interview with Elias Rubel - Founder and CEO of Matter Made  

A serial founder and currently the Founder & CEO of Matter Made, Elias Rubel is a builder with incredible attention to measurable results. His company is a B2B growth firm, focused on helping clients accelerate their outcomes through marketing, especially at the Series A level (post-product-market fit). In this episode of Marketer of the Month, Elias talks about building an incentives-aligned marketing company and laying the groundwork for navigating the present economic environment as well as weathering an uncertain future.  

On the Menu:   

1. Investing in immeasurable marketing tactics 

2. The effectiveness of team support and effort 

3. Benchmarking your marketing strategy 

4. Demand capture vs demand creation - navigating through the current economic climate 

5. Showing up for your team in times of uncertainty and doubt 

6. How to pursue greater growth without compromising your identity