Interview with Brendan Hufford - Founder of Growth Sprints and Growth Marketer at ActiveCampaign  

Brendan Hufford is the Founder at Growth Sprints and Growth Marketer at ActiveCampaign. After spending the first decade of his professional career as a high school teacher (and assistant principal), Brendan led the SEO team at two agencies. In 2021, he founded Growth Sprints where he works with SaaS companies, helping them scale from $10M to $100M ARR. Tune in to the latest episode of MoM to learn more about how you can scale your business while simultaneously achieving client expectations and desired outcomes.  

On the Menu:   

1. Why traditional B2B marketing attribution is broken and what you can do about it 

2. The growing reliance on AI 

3. Boosting customer acquisition for SaaS through a freemium model 

4. The key to building long term relationships 

5. Aligning customer expectations, values, and outcomes 

6. Why business writing is important in addition to building a trustworthy internet presence

Interview with Tod Sacerdoti - Founder and CEO at Pipedream

2x CEO with a $640 million exit and early investments in unicorns AppLovin and Chime, Tod Sacerdoti is Founder and CEO at Pipedream, a platform that lets developers connect APIs remarkably fast. In this episode of Marketer of the Month, we sit down with Tod to learn more about the lessons he's learned from his incredibly successful career, automations and efficiencies in today's world, and building a product of the future.  

On the Menu:   

Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company's inbound and outbound marketing strategies. Eric has a solid background in building marketing strategies for IT and sales enablement industries, working in companies like KiteDesk, Pipeliner CRM and Nimble. Tune in to the latest episode of Marketer of the Month to learn more about the increasing demand for outsourced outbound prospecting and sales research, and building your brand to drive growth and revenue in light of it.  

On the Menu:   

1. How outbound marketing aids in achieving typical goals for enterprise clients   

2. Prioritizing building an aligned brand to drive growth   

3. Doing more with less: marketing budgets in the downturn   

4. Customer experience is now tablestakes: taking brand authenticity one step forward   

5. Using social media to practice various types of dialogue and awareness   

6. Helping prospects understand the value of partnering with your product

Interview with Mark de Grasse - President and General Manager of Digital Marketer

Content strategist Mark de Grasse is focused on holistic, sincere methods of marketing and management. Since the middle of the 2000s, Mark has worked in the field of content development, producing tens of thousands of articles, graphics, videos, and podcasts. He is currently Digital Marketer's president and general manager. Listen to him talk about tried and tested methods to drive profitable customer action and create content that has an impact.

On the Menu: 

Interview with TJ Macke - SVP of Strategy at Sapper Consulting  

TJ Macke is the SVP of Strategy at Sapper Consulting, where he manages go-to-market initiatives, with a focus on developing new products and partnerships. He is also an Operating Partner at SalesSource, a consulting firm that uses sales processes, SaaS CRM, and cloud technologies to help companies scale their existing sales organizations. In this episode of Marketer of the Month, TJ discusses the evolving role of sales and what it takes to optimise a team in today's digital-first and buyer-centric world.  

On the Menu:   

1. Using team selling to make large enterprise account sales easier 

2. Gating content and how it affects your potential customers 

3. Linkedin and podcasting - how unmeasurable brand activities help 

4. Shifting from sales enablement to revenue enablement 

5. Migrating legacy data: knowing what to move 

6. Parallel of designing for both the buying and selling journeys

Interview with Matt Wolach - CEO, RingBot and Host, SaaS-Story in the Making

Entrepreneur, investor, coach, and leader Matt Wolach is the host of SaaS-Story in the Making and has a wealth of experience in the sales sector. Matt has almost two decades of experience in SaaS sales management, and is a pro at streamlining the buyer journey to maximize conversions at every stage, from lead to close. Tune in to listen to the latest episode of Marketer of the Month as this SaaS expert discusses tried-and-true methods for efficiently converting your entire sales process into a conversion machine.

On the Menu: 

Interview with Dan Shure - Owner, Evolving SEO & Host of Experts On The Wire  

Piano teacher turned SEO expert Dan Shure is an SEO consultant with more than 12 years in-depth experience. Dan has previously worked with clients like GBH (Boston's NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. He also runs a popular SEO podcast named Experts On The Wire and how it has grown over the years. In this episode Dan chats with us about SEO trends and topics and strategies you can implement to boost your business.  

On The Menu:  

1. The 80-20 rule of marketing   

2. How acquiring SEO knowledge can change your life   

3. Why getting buy-in and support from web development for SEO is not that important   

4. Is the new Google Helpful Content Update helpful at all?   

5. Aging of platforms like Facebook and Instagram   

6. On user data management audits

Interview with Trevor Hatfield - Founder and CEO, Inturact  

Trevor Hatfield is the founder and CEO of Inturact, an Integrated Marketing Agency and HubSpot partner whose mission is to align web-marketing with sales objectives by utilising the most up-to-date methodologies and technological solutions to broaden his clients' reach, build their brand, and increase their revenue. Inturact has run successful campaigns for companies ranging from startups to Fortune 500 corporations. Listen to this SaaS expert discuss actionable changes you can make to transform your web presence from an immovable object to an unstoppable force.  

On the Menu:   

1. What most people get wrong about marketing attribution   

2. How to make data more actionable   

3. Sales led approach vs marketing led approach   

4. Scaling and optimize support in a growing SaaS company   

5. The role of marketing in support   

6. How to expertly navigate the recession by aiming for healthy growth

Interview with Scott Brinker - VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com  

Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com, the most popular blog on the internet devoted solely to the nexus of marketing and technology. Scott has been regarded as one of the world's foremost thought leaders in the field of marketing technology. We spoke with Scott to get his opinions on emerging martech trends, what the martech landscape of the future looks like and his advice for SaaS companies on surviving challenging times of the present financial environment.  

On the Menu:   

1. Martech Trends and the Great App Explosion   

2. Picking the right tools for your martech stack   

3. Identifying which sources to integrate with the Customer Data Platform   

4. The role of intuition in data driven decision making   

5. How to design a scaling integration strategy that works   

6. Adapting your business model to the current macroeconomic environment

Interview with Jay McBain - Chief Analyst at Canalys

Jay McBain is one of the most visible and respected thought leaders in the global channel. Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines' top influencer lists, he is often sought out for industry guidance and future trends. Tune in to the latest episode of Marketer of the Month to learn how to scale growth through channel partnerships with adoption, automation, integrations and much more!

On the Menu: