Marketer of the Month

By Outgrow

“The difficulty,” writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast, hosted by Dr. Saksham Sharda, documents this tussle of the old... more

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FAQs about Marketer of the Month:

How many episodes does Marketer of the Month have?

The podcast currently has 700 episodes available.

Marketer of the Month episodes:

August 03, 2022Swipe File Founder’s Tactical Manual for Achieving Stellar SaaS Success
Interview with Corey Haines - Founder of Swipe Files
Swipe Files - founded by Corey Haines - is a membership website that offers courses, a community, and content to help you become an expert marketer. Through his newsletter, membership community, podcast, and other platforms, Corey curates marketing examples, copywriting assistance, and more. In this episode, we discuss Corey's five stages of awareness in the customer journey, how he got Swipe Files off the ground, why he went full-time, and a comprehensive plan for succeeding in the SaaS industry.
What's On The Menu:
How Swipe File is helping copywriters by serving as a source of project inspiration

Changing behaviors and meeting the ever-evolving demand for the relevant content

Solving lower funnel challenges with 5 Stages of Awareness

Creating a foundationally strong marketing strategy in order to survive constant algorithm updates

Building a balance between in-house and outsourced content

Standing out as a SaaS brand in a competitive market
...more
25min
July 28, 2022Forbes 30 Under 30 : Co-Founder of 1440 Media on Navigating a Data Fueled Future of Marketing
Interview with Pierre Lipton - Co-founder & COO at 1440 Media
Pierre Lipton co-founded 1440 Media in 2017 in order to produce a free, ad-supported daily email newsletter that uses fact-based reporting and primary research to provide an overview of the day's events that Americans - from all political perspectives - can agree on. With more than a million subscribers, 1440 anticipates making more than $7 million in revenue this year and has received funding of $2.5 million from a variety of sources, including Cannon Capital. Tune in to the latest edition of Marketer of the Month to learn how this brilliant entrepreneur is transforming the world - one unbiased, fact-backed, data-based newsletter at a time.

What's On The Menu:
Newsletter Marketing in the upcoming decade

Important aspects of audience expansion in the post-pandemic economy

Why product marketing is crucial in modern marketing

How to implement significant changes using data, evidence, testing, and statistics

Rethinking the lifetime value (LTV) of your customer

Pierre’s secret to achieving a 10 million run rate with just 8 employees
...more
11min
July 27, 2022Achieving Maximum SEO Impact with the Right Content Strategy
Interview with Freelancer of the Month Alanna Brannigan - Freelancer and Founder of Harvest Moon Marketing

Alanna is the founder of Harvest Moon Marketing and is committed to providing SEO, email, and content marketing services to help ambitious businesses succeed in the digital marketing space. Check out the latest edition of Outgrow's Freelancer of the Month to learn what advice this talented professional in the field has for how to excel at SEO and create a world of opportunities for yourself.

What's On The Menu:
Why copywriting is the backbone of digital marketing

How Alanna assisted a travel website in increasing organic traffic by 6000 percent year over year through SEO and content marketing

What an SEO audit entails

How to get started with Upwork and broaden your presence geographically

How blogging can assist in dominating the search

Guidelines for an effective SEO content writing strategy
...more
24min
July 25, 2022Forbes 30 Under 30: Marpipe's Founder on Understanding Your Audience Better With Creative Ad Testing
Interview with Dan Pantelo - Founder of Marpipe
Marpipe, founded by 26-year-old Dan Pantelo, whose parents immigrated from Soviet Ukraine, aims to optimize creative campaigns through big data analysis. Investors like Stage 2, Ripple, and Laconia Capital Group have backed the software platform, most recently in an $8 million Series A funding round in September. Tune in to know more about how this creative young marketer is building revolutionizing tools with a visionary team of marketing and engineering experts to digitally automate the process of selling.
What's On The Menu:
Invasive Audience Targeting: How recent regulatory changes are preventing marketers from using it

Why data-driven ad creation is the way of the future for advertising

Scaling ads testing for B2B SaaS companies in the upcoming decade

Leveraging experienced performance marketers and designers in creative ad testing

Marpipe’s Mission: bringing together marketers and creatives using data and automation

Treating ad creatives more like a science than an art
...more
16min
July 20, 2022Optimizing Your Marketing Strategy With the Right Metrics
Interview with Freelancer of the Month, Joe Dejene - Paid Traffic Consultant & Founder, Duckweed Media
Performance Marketer - Joe Dejene is a former Engineer and Firefighter. After observing that the majority of marketing agencies do not treat their clients as true partners, he founded Duckweed Media in 2019. He has assisted numerous brands to expand and achieve profitability - most recently an eCom brand in the health space, from $75,800 MRR to $158,900 MRR while maintaining a profitable CAC. Learn more about structuring email campaigns, paid traffic, and advertising in this latest edition of Freelancer of the Month.
What's On The Menu:
Why focusing on increasing LTV is easier and more scalable than decreasing CAC

Key marketing funnel metrics you should measure

Putting yourself in your client's position

Why paid traffic is great for quick wins

Achieving long-term success with organic content marketing

Optimizing your marketing strategy for purchases rather than leads
...more
37min
July 18, 2022Forbes 30 Under 30: The Drivers of Modern Marketing & Growth - Upstart’s CMO on embracing new tech and building high-performing teams
Interview with Chantal Rapport - Chief Marketing Officer & Head of Growth at Upstart
Chantal Rapport began working for Upstart in 2017 and was appointed CMO in early 2021. She now manages over 100 employees and an $87.1 million marketing budget. She oversaw marketing for the company's December 2020 IPO, transformed the acquisition strategy using Upstart's own AI and machine learning expertise, and helped increase Q2 2021 revenue to $194 million – up 1,018% year over year. Tune in to listen to what this astute young marketer has to say about what the future holds for tech, finance, and marketing.

What's On The Menu:
How Upstart helps expand access to money and credit

3 factors that will be crucial for growth over the coming years

Why it's wrong to presume who your customers are

Building an effective growth team for a post-pandemic economy

How bringing in decision-makers and fostering flexibility can lead to significant growth

The future of marketing & tech: data-driven decision making and individualized customer experiences
...more
8min
July 13, 2022Forbes 30 Under 30 : Learning New Age Marketing with Trevor Sookraj
Interview with Trevor Sookraj, Founder of Divisional

Trevor Sookraj is the Founder of Divisional - a marketer-first agency that addresses the problem of loss of equity for early-stage startups when hiring an in-house marketer by providing them a full growth team of Divisional employees at a fraction of the conventional cost. His outsourcing approach has helped numerous Seed and Series-A B2B SaaS startups, with revenue growing 240% this year to $1.5 million. Tune in to know more about this 24-year-old marketer's success story and his tips on New Age Marketing.

What's On The Menu:
Growth Experimentation for B2B Startups in a post-pandemic world

How to ensure consistent sales and marketing alignment

Layering automation tools like LinkedIn Automation to increase response rates

How exhibiting a genuine interest in the consumer can work wonders

How Divisional helped Samba TV reach their 30-million Series A

Understanding when to hire internally and when to outsource
...more
16min
July 12, 2022The Logistics of Sales Enablement and Product Marketing
Interview with Nick Thompson - Vice President of Product Marketing at Mediafly
A marketing veteran - Nick Thompson is the Vice President of Product Marketing at Mediafly, where he is in charge of product marketing strategy and execution. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. With a Bachelor of Business Administration focused in Media Entertainment from Full Sail University, Nick has assisted numerous brands in reaching their full potential. Listen to the latest edition of Marketer of the Month to see how Mediafly helps clients flourish via excellent communication and strategy.

What's On The Menu:
MediaFly's effective sales enablement strategies for 2022

The need for visually appealing, engaging product marketing

Rethinking content marketing: how content marketing is different from influencer marketing

Choosing the right influencer for your target audience

Ensuring constant value addition to your social media

Top 3 lessons that Nick learned from being in the tech space
...more
26min
July 05, 2022The Key to Maximizing B2B Conversion Rates
Interview with Claire Suellentrop - Co-founder & COO of Forget The Funnel and Former Director of Marketing at Calendly
With an experience of more than 10 years in marketing and 8 years in SaaS - Claire Suellentrop is on a quest to democratize access to fulfilling, high-paying careers in tech. Previously the Director of Marketing and #2 employee at Calendly — she has seen firsthand that truly effective marketing stems from a deep understanding of existing customers. Tune in to know how her methods have helped businesses identify marketing messages that build greater relationships and achieve record-breaking sales.

What's On The Menu:
The 3 most critical skill positions for leading a SaaS marketing team

The key difference between Marketing and Growth

Leveraging ideal customers in product-led growth

Marketing channels you need to perfect your messaging

How to provide value to customers that have the intent to purchase

How to use performance indicators in 2022: Distinguishing CPIs from KPIs
...more
23min
June 20, 2022 Understanding Community Led vs Product Led Growth with HubSpot's SVP of Marketing
From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot, holding a proven track record of assisting SaaS businesses of all sizes. With heavy experience in inbound marketing, he is also a growth marketing thought leader and speaks at events across the globe on the topic. Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer.
What's On The Menu:
Current industry-changing trends that are attracting major VC investments
The future of media companies
The 3 types of community led growth and what most people get wrong about it
Why a product led funnel is easier to build than a community led go to market
Depth vs breadth - how to drive real, meaningful growth
Why hiring A+ talent does not always imply creating an A+ culture
...more
24min

FAQs about Marketer of the Month:

How many episodes does Marketer of the Month have?

The podcast currently has 700 episodes available.