<p>Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could be good for ad agencies.</p>

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could be good for ad agencies.

Marketer's Brief

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters.

Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry.

Subscribe to stay current—and see the industry more clearly.

News

Business News

Tech News

Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry. Subscribe to stay current—and see the industry more clearly.

Share Marketer's Brief

Sign up to save your podcasts

Marketer's Brief

Marketer's Brief

More shows like Ad Age Insider

Marketplace

Pivot

Getting Better with Jonathan Van Ness

Make Me Smart

Pod Save America

The Daily

Pod Save the World

Lovett or Leave It

The PR Breakdown with Molly McPherson

The CMO Podcast

No Stupid Questions

Morning Meeting

Marketing Against The Grain

On with Kara Swisher

The Fin