Marketers Club: Market your talent and earn what you're worth

Have you ever run a Facebook Ad, paid for a click, or boosted a post? 

If you've ever tried to generate leads or revenue from the FB platform you'll know it's not as simple as just investing a few dollars in running an ad and watching the sales roll in!

To make money on FB you need to understand the rules and my guest this week is one of the world's leading experts.

Bob Regnerus is the co-author of the 4th Edition of the Ultimate Guide to Facebook Advertising and in this episode he shares the FASTEST ways to succeed with the world's most powerful social media platform. 

Whether you have dabbled with FB advertising in the past or use the platform to drive your business there is something for everyone in this episode. 

Email marketing is 40X more effective than social media according to a recent study by McKinsey & Co. 

That means having a high quality email marketing campaign in place to help convert more prospects into buyers is a must for any business. 

In this episode we explore the SIX ESSENTIAL emails you need to create to maximise conversion and sales. Walk you step-by-step through everything you need, including a link to a sample campaign for you to swipe and deploy into your business.

Mothers make up one of the most influential and powerful buying groups in Australia.  If you have a product or service that impacts the life of a mum or her family this episode is packed with gems for you. Katrina McCarter is a data driven marketer who helps companies market and sell their products to mums.  If mums are not part of your target audience, don't worry there is still plenty of valuable content here for you on the benefits of niche marketing and adjusting your message to attract your best buyer. 

Do you have a long list of urgent tasks that prevent you from ever getting to the truly important stuff?  Are there parts of your business that fall to you to do that you don't enjoy and you know are not your strength? If YES, then it may be time to hire a Virtual Assistant (VA) to help you to create the space and time to focus on the things that will grow your business faster. 

In this episode we explore how to find the perfect VA for you!

Gabby and his brother Hezi are two of Australia's most successful and revered online retailers.  Starting from zero, they have combined to build some of the most iconic digital brands including Catch of the Day, Scoopon, Menu Log, Luxury Escapes and many more. Gabby joins me to share some of the many lesson learnt and to help inspire the next generation of entrepreneurs looking for online success. If you want to know how to accelerate the growth of your online business, this is a must listen. 

One of the most important, yet difficult things for any entrepreneur to learn, is how to communicate their value, uniqueness, and talent. Skilled marketers understand success hinges on their ability to communicate effectively across the full customer journey.  In this episode we explore in detail the four essential communication streams every business needs to have as part of their marketing mix.

It's been said that it's good to be better, but it's better to be different. In a crowded marketplace your ability to stand out is crucial.  The key is developing a STRONG Personal Brand. In this episode we explore what a personal brand is, why it's so important and some practical ways to strengthen the brand you project. 

If your online presence wasn't important before we were forced to face a global pandemic, it almost certainly is now.  Increasingly the first impression people get of you will come from what they find online. Your website and social channels are ground zero. Get it wrong here and you could have lost before you even get in the game.  Kirryn Zerna, author of the Stand Out Effect, shares a guide to building an winning presence online. In this interview she shares some of the most important things you can do to make your first impression a good one.

When it is all said and done your life will not be measured by how much you earned, the car you drove or the house you lived in.

You will be remembered for what you did, how you made people feel and the contribution you made.

My guest this week on the podcast is Joe Jordon, author of the book, How to Live a Life of Significance. Together we explore the ideas of gratitude, belonging and purpose.

It is a timely reminder of the things that matter most. Things we can easily lose sight of, especially during a pandemic.

In a world where people have less time and more options, social proof plays an important role. It can help you to capture attention and convert prospects into customers. 

In this episode we explore 5 different ways you can quickly and effectively provide proof of your expertise. 

Research shows that more than 70% look for social proof that a brand can deliver on it's promises before they make their buying decision. 

If you want to win more business, you need to offer more social proof. Listen now to find out how to do it.