Marketers of the Universe: A digital marketing podcast

What happens when you merge the emotional appeal of consumer marketing with the strategic focus of B2B? Magic, according to our panel of marketing experts. This episode, featuring highlights from our recent webinar "Is your B2B Digital Marketing Strategy Ready for 2025?", challenges traditional approaches to business marketing by emphasising the human element at its core.

Our distinguished panel—Sarah McCoy from The Adaptivist Group, Rich Harper from Brew Digital, and Katie Gray from Iterable—deliver game-changing insights about building marketing strategies that address both functional needs and emotional connections. They reveal why treating marketing as merely a sales enablement function undermines its strategic value and limits growth potential.

From understanding your brand's authentic DNA to being present in the communities where buying decisions begin, the panel shares practical advice for marketers looking to stand out amid increasing digital noise. 

Want to watch the whole webinar? It's available on our resource hub!

You can also find our free B2B digital marketing strategy template here.

If you want to listen to this episode on our website, you can find that here.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Welcome, one and all, to the first (and possibly only) episode of Blitz the Biz, the best digital marketing quiz show around.* 

This episode puts strategy in the spotlight, and Haydn Woods-Williams in the hotseat. He's grilled in a rapid-fire Q&A about the biggest mistakes B2B marketers make, the key to account-based marketing, the most underutilised marketing channel, and much more. 

But strategy isn’t off the hook once the points are tallied, as we’re also dissecting it in an upcoming webinar called ‘Is your B2B marketing strategy ready for 2025?’. This webinar is all about future-proofing your B2B marketing strategy, and features industry experts discussing brand building, ABM, demand generation, and standing out in a changing B2B landscape.  

Register for the webinar on March 6th (2 PM UK time) via this link.

You can also listen to this episode on the Brew Digital website. Find Blitz the Biz: Strategies Under the Spotlight here.

* In our humble opinion

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Music

• Happy Happy Game Show Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
• "Disco Sting" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
• Blastwave FX 

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital's Head of Digital Marketing, Rich Harper, and Chris Murray, a Senior Performance Marketing Manager at our sister company, Kolekti.  The topic of discussion? The sudden revival of branding's importance in marketing.  More importantly, he wants to find out if B2B marketing is playing it too safe when it comes to brand building.    

This conversation explores the vital connection between brand building and lead generation in B2B marketing.  They argue that while many B2B companies focus heavily on product features, they often neglect the strategic importance of brand building.  Drawing on examples like monday.com, they illustrate how successful brands prioritise brand recognition and awareness.  They also emphasise the need to align brand activities with revenue metrics to demonstrate their impact on business success.  Ultimately, they stress that building a strong brand requires a long-term strategy and consistent communication with target audiences.    

Did you know that all of our podcast episodes are also released on our website, which also houses a whole hub of great content and templates to help invigorate your digital marketing?  You can find this episode of Marketers of the Universe here.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics.

In this episode, we're exploring how search is evolving in 2025. Spoiler alert: AI plays a significant role. We're also delving into the world of zero-click content. It's a fascinating concept that's becoming increasingly important in our digital landscape.

Love them or loathe them, social media platforms are masters at generating engagement. However, they're even better at keeping that engagement firmly within their own ecosystems. As we navigate 2025, this trend is only going to grow stronger. Marketers need to be ready to rethink what social media and PPC marketing mean in this new context. It's time to get creative and find ways to adapt.

If you're enjoying the insights and discussions, we'd love to hear from you. Consider leaving us a review on your favourite podcast platform and sharing the episode with your network. Your support helps us continue bringing you valuable content. Happy listening!

Listen to this episode on the Brew Digital website here. 

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this episode, our team of savvy marketers dives deep into an essential tool for any business aiming for genuine growth: the CRM. We'll explore how implementing the right CRM can transform your customer relationships and drive your business forward.

But that's not all! We're also bringing together leading social media and politics experts to dissect Meta's newly announced moderation policy. What does this mean for users, businesses, and the future of online interactions?  Join us as we unravel the implications and provide insights on how to navigate these changes effectively.
 
Also, we've had a 2025 glow-up! If you love the new podcast artwork, hit us up on socials and let us know! Instagram | LinkedIn

Listen to this episode on the Brew Digital website here

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Welcome to 2025! Congratulations, everyone, we made it.

As we kick off the new year, we're embracing the classic mantra of 'New Year, New You' by focusing on learning and self-improvement. In our first segment, Nasya Nasseira leads a discussion on the importance of training and the value it brings to your team, your marketing efforts, and your self-worth. Joined by Mark Bundle and Freya Willcocks, they delve into where to learn, how to learn, and why it's essential—definitely an episode not to miss!

In the second segment, Haydn and Tom return to reflect on the "Marketers of the Universe" podcast. They look back at the past 18 months, sharing the mistakes and changes made, and what they plan to bring to you in 2025. While they admit they're not perfect, they offer valuable insights for anyone considering starting their own podcast.

Thank you for listening to "Marketers of the Universe". If you have feedback or suggestions for what you'd like to hear more of, please feel free to email us or reach out on social media—we love a good chat!

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Surprise, we have a bonus episode of Marketers of the Universe for you! It's the late Christmas present you didn't know you wanted, but secretly needed. 

This time we are mixing up the formula by going (small m) meta, taking a retrospective stroll through 12 months of podcasting to reflect on the past year of marketing as told by our intrepid marketers. 

Taking clips from through the year, Brew Digital's Tom Inniss and Haydn Woods-Williams talk about the insights the team shared, the predictions they got right, what they got wrong, and what they think will change in 2025. 

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Have you ever wondered why B2B Christmas advertising is as elusive as Santa’s reindeer on a foggy night? Well, you’re not alone. In our latest podcast episode, we dive into this festive mystery with the Marketers of the Universe, revealing the rare gems of B2B holiday campaigns that do exist. We’ll explore the reasons behind the scarcity of these ads, such as budget constraints and the unique challenges of engaging a business audience during the holiday season.

But let’s not forget the crowd favourite: B2C Christmas adverts! These adverts are a feast for the eyes and the heart, sparking joy and sometimes controversy. We’ll dissect some of the best ones and delve into the debates they’ve stirred.

And as a special treat, we’ll check in with the definitely real Marketers of the Universe answerphone service to hear their bold predictions for 2025. We’ve even created a bingo card with more predictions, available on our socials. Join in the fun and see how our forecasts pan out!

Thank you for being part of our podcasting journey through 2024. We’re committed to continual improvement, and hopefully, you’ve noticed as we’ve experimented with our format and found our footing.

Stay tuned for one final special podcast later this year. In the meantime, we wish you a happy holiday season filled with joy and relaxation with your loved ones.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Welcome back to another episode of Marketers of the Universe, Brew Digital's best (and only) podcast looking at all things digital marketing.

In this episode, we are continuing our now long-running series on marketing quick wins, this time turning our attention to the linchpin of all marketing: the digital strategy.

Did you know that a staggering 90% of organisations fail to execute their strategies effectively, and that nearly half of small to mid-sized B2B companies lack a marketing strategy altogether? Nobody likes to be a statistic, so make sure you listen to our Head of Digital Marketing, Rich Harper, to find out how to build and execute your digital marketing strategy quickly and efficiently.

Top tip: Your strategy needs to be a living, breathing document that evolves in sync with your business goals, ensuring every marketing move is both purposeful and impactful.

Then the marketers discuss something that's been bothering them for a while... the lack of originality in B2B marketing. Doesn't it feel like everybody is just copying each other nowadays? Chasing trends and fads for a moment of relevance without thinking about the wider contribution to your marketing efforts.

The team explores how drawing inspiration from outside your industry can lead to fresh, competitive ideas. With examples from trailblazers like SEMrush and Hootsuite, we demonstrate how strategic creativity and even embracing mistakes can bolster brand authenticity.

Tune in for a treasure trove of actionable tips and innovative ideas, designed to elevate your marketing strategy and keep your brand distinct in a fiercely competitive market.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers.

In this episode, we give you the secrets to mastering social media success for B2B companies with insights from our social media savants, Debbie and Saufi. Drawing on their years of experience, we will provide valuable strategies for better understanding your audience, and breaking beyond the confines of LinkedIn, the reigning B2B platform. We'll explain why it's essential to diversify your social media efforts and how competitor analysis can sharpen your approach, while harnessing platforms like Reddit and TikTok for engaging audiences during their off-hours.

Our second segment has copywriter Tom Inniss joining the show to discuss the current drama splitting the open-source community: the legal battle between WordPress and WP Engine. We talk about the significance of WordPress to the internet ecosystem, the tensions between WordPress the open-source software, and Automattic, a for-profit venture of the WordPress founder Matt Mullenweg, and how WP Engine found themselves in the crosshairs. Although this legal battle is only just getting started, it could have significant implications for businesses and marketers going forward, so it's definitely worth keeping an eye on.

If you've enjoyed this episode, please subscribe wherever you listen to podcasts, and maybe pass it along to a friend. And, in the wise words of Leo Burnett, "Don't tell me how good you make it; tell me how good it makes me when I use it.”

Further reading
Q&A with Debbie Gacutan
Why you might consider WordPress over a bespoke website
Understanding the impact of the Automattic and WP Engine legal battle
Get a free social media review with insights from our experts

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com