Marketers of the Universe: A digital marketing podcast

Welcome back, intrepid marketeers. 

Unlock the secrets of email marketing excellence with Mark Bundle, our seasoned email marketing wizard. He reveals the small but mighty tweaks that can transform your campaign outcomes. Prepare to go beyond the basics as we explore the hidden gems of email marketing—from the crucial importance of IP warming to the power of precise audience segmentation. Mark dishes out practical advice on avoiding common pitfalls and shares tips on how to keep your email marketing engine running smoothly. Whether you're a seasoned professional or a curious newcomer, this episode promises insights that will sharpen your email strategy and elevate your marketing game.

But that's not all! Brace yourself for a rollercoaster ride through the marketing world's most spine-tingling horror stories. From GDPR compliance nightmares to influencer campaigns gone awry, we recount tales of marketing mishaps that are as enlightening as they are entertaining. Join us for laughs, lessons, and a few chills as we unravel the unpredictable twists and turns of the marketing world.

If you enjoyed this episode and you want more like it, hit subscribe, or go through our past episodes.

If you're looking for more hands-on help, Brew Digital offer a free digital marketing audit, which you can find out about here!

Further reading

• My email open rates were plummeting, here's how I turned it around
• Meet Mark Bundle, Senior Email Marketing Manager at Brew Digital
• How SaaS Product Managers can level up their email campaign?

Additional music
Spacial Harvest Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

What if the social media platforms you love are about to change forever? Join us on the Marketers of the Universe podcast as we tackle the exciting shifts happening across Instagram, LinkedIn, and TikTok. Debbie, Freya, and Emily dissect Instagram's latest safety measures designed to protect young users and LinkedIn's bold step into short-form video content with LinkedIn Shorts. Emily highlighting the tightrope act between necessary safety updates and the potential alienation of current users, while Freya discusses the ease with which users might sidestep these restrictions. We weigh in on the impacts these developments might have on platform appeal, especially in the B2B tech realm, where change seems to stir fewer waves.

Our second section decodes the essentials of SEO, with ShinRoo offering practical advice on enhancing user experience and sharing success stories of revamped content that boosted engagement. Quick wins are the best kind of wins, and we have plenty to help you advance your SEO strategy.

This episode is packed with insights to help you navigate the changing world of digital marketing, and if you want more like it, hit subscribe, or go through our past episodes.

If you're looking for more hands-on help, Brew Digital offer a free digital marketing audit, which you can find out about here!

Read more
Meta's new teen safety measures on Instagram: What marketers need to know

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe! Join us as we unravel the intricacies of paid media campaigns and explore the impact of B2B events in the world of marketing and advertising. Our podcast features a panel of experts who share insights, strategies, and personal experiences from these two key areas.

In the first segment, we highlight the quick wins you can find within your paid media campaigns. We discuss the importance of timely and personalised follow-ups, crafting solid hooks that draw in your audience, and making impactful changes to your paid strategies.

In the second segment, we venture into the realm of B2B events. We explore the human side of marketing, emphasising the need to see beyond data and treat your leads as people, not just names on a list. Our experts share their experiences and strategies, helping you decide whether to focus your B2B marketing strategy on including events.

If you've enjoyed this podcast, please share it with a friend, and we would love a review on whatever platform you found us on. And, if you ever want a second pair of eyes on your marketing efforts, we have an ongoing offer for a free digital marketing review, which you can find out more about here. 

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Welcome back to the Marketers of the Universe podcast, it's great to have you aboard.

We kick off with highlights from our latest webinar, "Don't Spend More, Spend Smarter". We discuss strategies to maximise the return on your marketing investment and the importance of understanding where your marketing budget is being spent.

We also dive into the intriguing world of personality types and their impact on building a successful marketing team, exploring how understanding individual working styles can lead to optimised team performance.

Finally, just to flag we also have an ongoing offer of a free digital marketing review, providing expert insights into your business's digital marketing efforts. Find out more here.

Delve further...

• Webinar: Don't spend more, spend smarter: Maximising ROI on your marketing spend
• Free marketing review

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Welcome to the Marketers of the Universe podcast, hosted by the delightful Haydn Woods-Williams, digital marketing team lead at Brew Digital. In today's episode, we dive into two hot topics. First, we explore whether B2B social media marketing is worthwhile. Our senior social media manager, Debbie, leads the discussion on how B2B brands can leverage social media for real-time engagement, brand personality, and customer support. 

In the second segment, we open the gladiator ring for a battle royale debate on whether marketing gets the respect it deserves. Our panellists have just 30 seconds to make their case. Is marketing just a glorified odd jobs department, or does it play a crucial role in business success? Tune in and embrace the chaos as our marketers fight their case while giving practical insights to enhance your marketing strategy. 

If you’ve enjoyed this episode, hit subscribe so you’re always notified of new episodes!

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our senior email marketing manager, Mark Bundle. Mark and Haydn discuss how to build robust first-party data strategies amidst the ongoing uncertainty surrounding third-party cookies. Following that, the Marketers explore the intricate world of personal branding and its impact on corporate reputation. Our head of digital marketing services, Rich Harper, spearheads a discussion with a panel of Brew Digital experts, including account manager Ciaran O'Neill, full stack developer Danica Walpole, and head of design Steph, who makes her maiden podcast appearance. Learn from real-world examples, such as NBC's innovative use of Snoop Dogg during the Olympics, and gain valuable insights into managing personal brands to enhance corporate image.

Tune in for actionable advice, engaging discussions, and a sprinkle of humour as we navigate the complexities of modern marketing. Don't forget to subscribe, leave a review, and share this episode with a friend or two!

Further reading:

Google abandons third-party cookie deprecation plans

Data Warehouse v Data Lake: what are they and how can you collect data more intelligently

Meet Steph Smith, Head of Design at Brew Digital

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connection to Topshop and laments its closure, while Saufi provides an eye-opening account of Abercrombie & Fitch's rollercoaster history and remarkable resurgence. Learn how ignoring consumer preferences and failing to adapt can spell disaster for even the most beloved brands.

In the second segment, we challenge the myth that larger marketing budgets always equate to better results. Haydn and Rich discuss how smaller brands like Liquid Death and Surreal are making waves with smart, strategic marketing, proving that innovation and disciplined execution can outperform sheer spending power. They conclude with some practical tips on maximising your marketing ROI efficiently, emphasising the importance of quality leads over quantity.

Get involved!
Interested in debunking more myths and learning how to maximise your ROI without breaking the bank? Good news! We're hosting a webinar on 30 August at 3pm BST titled 'Don’t spend more, spend smarter: Maximising ROI on your marketing spend'. Join our expert team to:

• Learn how to prioritise where to spend your marketing budget
• Understand the planning stages that can help you reduce wasted spend
• Debunk digital marketing myths that add confusion to your planning

Check our socials and brewdigital.com to learn more and sign up. 

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content marketing and greenwashing, and there's plenty to unpack.

Social media manager, Debbie Gacutan, kicks things off with a panel discussion around the effectiveness of content marketing. Eleanor Francis, Senior Content Marketing Manager at Adaptavist Group, and Tom Inniss, copywriter at Brew Digital, talk about some of their favourite campaigns and a few of the dos and don'ts of content creation to ensure an effective campaign.

This is followed by a group assessment on the current state of climate impact reporting by companies, and a debate on whether it's better to over-report or under-report your environmental efforts. Hosted by Senior Email Marketer, Mark Bundle, he is joined by Digital Marketing Coordinator, Freya Willcocks, Social Media Manager, Saufi Mohd Nor, and Account Manager, Ciaran O’Neill. Things get existential very quickly!

Further reading

How to make reporting more valuable

How to choose the right marketing channel for your campaign

Elevate customer engagement through personalised content marketing

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Fancy seeing you here, fellow marketeer! You get a gold star for being dedicated enough to read the show notes!

For our first episode of July, we’re looking at advertising. To start with, Rich Harper and Mark Bundle explore the state of Olympic advertising, questioning whether it is on the decline or if brands are strategically waiting until after events like the Euros and Wimbledon to launch their campaigns.

Freya Willcocks expertly oversees our second segment, looking at the current hits and misses of advertising campaigns, with Tom Inniss and Michele Rafaelli contributing campaigns they love and, for once, agreeing on something.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

First up, everyone, stay calm! Haydn's absence is only temporary, and it is for an exceptionally good reason!

In this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of serendipity, we're also talking about crisis management.

Starting with the leaks, SEO managers Jason Morris and ShinRoo Chao dissect the contents of the documents and offer their expert opinions on whether this is a game-changer or just business as usual.

Mark then hosts a panel with social media manager Debbie Gacutan, account manager Ciaran O'Neill, and Head of Digital Marketing Rich Harper to discuss crisis management, and what to do when it hits the fan.

Further reading
The future of search is AI, but who will really benefit from it?

Meet Ciaran O'Neill, Account Manager at Brew Digital

Q&A with Mark Bundle

Q&A with Rich Harper

Q&A with Debbie Gacutan

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com