Marketers of the Universe: A digital marketing podcast

Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode. 

The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and discuss a peach that has thrown Italy for a loop. 

[00:00] Introductions

[00:54] Remember who your post/email is for… HINT: it isn’t you!

[08:46] Is reporting even worth it?

[17:40] The Peach: Esselunga’s advert that broke Italy

[24:47] Nostalgia marketing

[32:14] Wrap-up

A full transcript of this podcast is available on [web link]

Watch Esselunga's Peach advert here.

Further reading

• Don't rely on quantitative metrics alone when reviewing marketing performance
• How to make reporting more valuable
• Should you lean into nostalgia marketing for your next campaign?

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise!

Join the team as they celebrate the efficiency of repurposing content, and question why it is that KitKat are releasing adverts about remembering your password. They also put imposter syndrome on notice – after all, why should you question if you’re any good in a world where Google Analytics 4 exists. On that point, why DOES everybody hate Google’s latest web analytics service?

[00:00] Introductions

[01:20] The beauty of repurposing content

[07:30] Consumers are overwhelmed by streaming choices

[13:26] Take a break: KitKat wants you to remember your password

[20:19] Imposter syndrome in marketing

[26:55] Everyone hates GA4

[32:49] Wrap-up

A full transcript of this podcast is available on [web link]

Further reading

• Why you should be build repurposing content into your marketing strategy 
• Eight tips for effective content repurposing
• The best alternatives to Google Analytics 4

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe, delivered by the international powerhouse that is the Brew Digital marketing team. 

In this episode we start by picking up on last month’s Twitter/X Vs Threads conversation, and whether the rebrand will hurt or hinder Musk’s $44bn purchase. We then looked at how AI can be used to support your marketing efforts – and the times when it shouldn’t! The Lionesses have us excited for the future of female football, and we also pick apart the essentials and the desirables of a marketing campaign. We conclude with an examination of the world of influencers, and when to use macro or micro influencers!

[00:00] Introduction

[01:01] Twitter becomes X: genius, or self-sabotage?

[07:10] Using AI as a marketing tool

[13:53] #LionessesDownUnder

[20:35] Marketing campaign must-haves

[26:57] Macro v micro influencers

[31:02] Wrap-up

A full transcript of this podcast is available on [web link]

Further reading

• How to build an enduring brand – [resource hub]
• Essential v desirable: nailing the foundations of your marketing campaigns [resource hub]
• Micro and Macro influencers: What’s the difference and why should you care? [resource hub]

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com

Welcome to the inaugural episode of Marketers of the Universe, a monthly podcast from the Marketing team at Brew Digital. We analyse the latest marketing trends, celebrate the campaigns that made us smile, and capture our learnings for other marketing professionals. 

In this episode we covered:

[00:00] Introductions

[01:35] Threads v. Twitter: is the Instagram upstart a serious contender?

[07:28] Why you should be making use of cross channel tracking

[12:47] “Barbie is the original influencer”

[19:09] Google Analytics 4: it’s really time to make the transition

[24:16] Lead generation

[29:32] Wrap-up

A full transcript of this podcast is available on [web link]

Further reading

• What is cross channel tracking and how do you use it? [resource hub]
• Here’s what’s new with Google Analytics 4 [resource hub]
• The best alternatives to Google Analytics 4 [resource hub]
• How to build data if you can’t gate content [resource hub]
• How to collect data more intelligently [resource hub]

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. 

See what we can do for you at brewdigital.com