Marketers Talking

Are you ready to level up your B2B advertising? Join Jess and Silvio Perez, founder of Ad Conversion, on an epic journey to advertising excellence! Discover the power of statistical significance, top tools for measuring success, and the art of leveraging high-performing content for impactful campaigns. Uncover the rising potential of short-form video content as a captivating marketing strategy. Revolutionize your advertising approach. Tune in now!

In this episode, Vassilena Valchanova (Content Marketing Strategist and Brand Messaging Expert), and host Jess come together to chat about the value in repurposing content. Not only does repurposing content save you time, but it also allows you to improve your ROI. Using the same content in different forms (podcasts, short-form and long-from video, static images, stories, live streams, etc.) will help you to reach new audiences without the hassle of constantly creating new content. Tune in to learn more about how to repurpose your content!

In this episode, Jess and Mark discuss the benefits of podcasting for B2B marketers. They talk about all things podcasts: starting their own, speaking on other people's, and advertising. They also explain why podcasting is an easy way to create content and can drastically boost content production, and how it can help businesses reach their marketing goals.

Is email marketing a practice of the past? We don’t think so! In this episode Jess sits down with growth marketing expert Kiley Nichols to discuss why email marketing isn’t going anywhere. They chat about how to make your email marketing strategy impactful and best practices your business should apply. They also shed some light on which email marketing tools you should be taking advantage of.

In this episode Jess is joined by Kevin Barry, a B2B advertising guru, to spill the tea on why static content is the key to success on social media, especially on LinkedIn. They share some game-changing tips and advice for adapting your visual content to stand out from the crowd. Kevin also dishes on his experience with TikTok advertising and the importance of keeping your content centralized to increase its impact. So, if you're looking to capture the attention of decision makers and take your B2B marketing strategy to the next level, this episode is a must-listen!

In this episode, Jess talks with Chris Roche about his experience scaling multiple seven-figure agencies and provides insights for marketing agency owners who want to scale their business. They muse about the benefits of consulting and how it can supplement income for marketers when marketers properly value their skills and don’t undercharge. Chris also discusses how starting an agency or going freelance can provide more work-life balance and flexibility.

Karli Williamson, a career coach, discusses how to prevent burnout and boost morale amongst marketers. She suggests focusing on tasks they enjoy and exploring options within their current role or company. Managers can help by staying involved in projects, asking for input and feedback, and taking specific tasks off team members' plates.

In this episode, Jess and Amber Rhodes get a little spooky, speculating on various conspiracy theories surrounding marketing. They also talk about the culture of fast growth in B2B startups, unhealthy obsession with headcount, and the power of employee advocacy. Jess also shares her conspiracy theory that many B2B best practices are complete BS, perpetuated by the marketing Illuminati.

Guest Info

Amber Rhodes is an avid reader and reality TV watcher, who also happens to be the Social Media and Communications Manager at UserGems. When she's not being a couch potato, she's spending her time growing UserGems' social media presence through employee advocacy, influencer activation, and killer memes.

Want More?

www.linkedin.com

hubspot.com

Join Jess on the latest episode of "Marketers Talking Marketing" as she sits down with Peter Zawistowizc, Head of Marketing at Pace, to delve into the world of PLG and its significance in the marketing industry.

hubspot.com

In this episode, Jess and Sarah discuss the importance of Marketing Operations in influencing performance marketing and demand generation. Sarah discusses how her team has transformed their approach to data with a more efficient way of getting actionable data to all teams that need it. They also discuss the importance of data architecture in marketing operations and having a deep understanding of the marketing systems and data to drive revenue effectively.

Guest Info:

Sarah Sehgal is a passionate tech marketer, speaker, and growth catalyst. With over a decade of experience in the SaaS space, Sarah has managed functions including marketing, sales, and customer success at companies like Integrate, Axway, Choice Hotels, and HEARST Media. She currently serves as the Director of Demand Generation at FullStory where she leads a team with global responsibility for operations, marketing technology, digital, and performance media.

Check out these tools & resources: