Marketers Talking

In this insightful conversation, Jess and Hana Jacover discuss the crucial steps to transition from an individual contributor to a leadership role, paying special attention to the first 90 days. They explore the philosophy behind Hype House Coaching, a company founded by Hana, which focuses on helping emerging executives tap into their internal hype to achieve personal and professional goals. Discover how understanding adult development stages, neuroscience, and workplace trauma can lead to healthier workplaces and effective leadership. Gain valuable advice for emerging leaders, regardless of age, as they navigate their careers and build inclusive organizational cultures. Tune in to this empowering discussion and unlock your leadership potential!

In this thought-provoking episode, marketing guru Jess Bahr and B2B expert Jason Bradwell delve into the controversial topic of lead generation as they challenge the notion that lead generation is dead. Discover the true purpose of marketing, explore effective strategies for nurturing leads, and learn how to align sales and marketing goals for success. Gain insights into improving lead quality, leveraging intent data, and optimizing sales-marketing collaboration. Unlock the power of lead generation and maximize the impact of your marketing efforts.

In this captivating episode, Jess and Naomi explore the secrets of success, emphasizing the importance of leveraging strengths, avoiding burnout, and prioritizing passion over rigid goals. Naomi shares her career transitions, advocating for public learning and embracing the journey. They also discuss compassionate growth, balancing bold actions with purposeful ones while accepting the current state of their enterprise.

In this episode, Jess engages in a series of enlightening discussions with Dan Cafiero, delving into diverse marketing topics. Their wide-ranging conversations touch upon ABM, intent data, ad platforms, cloud computing, and marketing automation tools. Dan shares his firsthand experiences with ABM and emphasizes the significance of personalized gifting strategies in marketing. He also reveals his tech stack and the tools that have propelled his success. Additionally, they weigh the pros and cons of popular marketing automation tools like Marketo and Hubspot. These insightful conversations provide valuable guidance for marketers seeking to elevate their strategies and achieve campaign success.

In this episode, Katie Cooper joins Jess to discuss the merging of B2B and B2C social media strategies. The discussion centers around finding a balance between personality and professionalism in B2B branding, with a focus on creating an emotional connection with customers. They also explore the potential for B2B brands on TikTok.

Join us as we delve into the fascinating world of employee advocacy with the brilliant Alex Conners, a renowned expert in the field. Tune in to this episode to gain practical strategies, learn from real-world examples, and unlock the tremendous potential of employee advocacy. Alex shares valuable insights on nurturing an environment that sparks genuine enthusiasm and empowers your team to champion your brand across digital platforms, industry events, and beyond.

Don't miss out on this eye-opening discussion with Alex Conners and be sure to tune in!