Marketers Unleashed

Episode Summary:

What really happens when a high-powered marketer steps away for maternity leave—and then comes back?

In this heartfelt and insightful episode of Marketers Unleashed, host Kathryn Strachan is joined by Katie Hayes, Head of Marketing at Ozone API, to talk about the often-unspoken realities of maternity leave, returning to work, and finding balance in the chaos of parenting and leadership.

Katie opens up about her journey raising twin boys while steering a demanding career, and shares practical strategies for managing the transition into and out of leave—whether you're the one taking it or leading a team that is. This episode is packed with actionable tips, real talk, and a fresh perspective on ambition, motherhood, and support systems in the modern workplace.

What You’ll Learn:

• How to plan for maternity leave without losing momentum in your career
• Tips for transitioning back to work—emotionally, mentally, and logistically
• The surprising challenges of breastfeeding and being “on” at work
• How to set boundaries without sacrificing ambition
• Why community and employer support matter more than ever
• What leaders should know to better support returning parents

Who It’s For:
Working parents, team leaders, and employers who want to support parental leave with empathy, flexibility, and strategy—without compromising on career growth.

Resources & Mentions:

Guest: Katie Hayes

• LinkedIn
• Website

 Host: Kathryn Strachan

• Linkedin
• Kathryn Strachan's Book: Click Here

Tags:
#ParentalLeave #WorkingMoms #ReturnToWork #MarketingLeadership #WorkLifeBalance #MaternityLeave #CareerGrowth #WomenInMarketing #MotherhoodAndWork #KatieHayes #MarketersUnleashed

What separates a good manager from a great leader?

In this episode of Marketers Unleashed, host Kathryn Strachan sits down with Mads Singers, a veteran business consultant and leadership coach, to explore what truly makes teams thrive. With years of experience managing global, remote, and in-person teams, Mads shares his hard-won insights on how to lead with clarity, trust, and strategy.

You’ll hear his journey from the corporate world to entrepreneurship, and the leadership mindsets that helped him grow multiple successful businesses. Whether you’re scaling your team or just starting to manage people, this episode is packed with practical wisdom you can apply immediately.

What You’ll Learn:

• Why delegation is the most underused leadership superpower
• How to build real trust and ownership across your team
• What most managers get wrong about responsibility
• Mads’ framework for recruiting and developing high-performing teams
• How to lead remote teams without micromanaging
• The mindsets and habits that define strong leadership

Who It’s For:
Business owners, team leads, and entrepreneurs ready to build empowered teams and lead confidently, whether remotely or in person.

Resources & Mentions:

Guest: Mads Singers

• LinkedIn
• Website

 Host: Kathryn Strachan

• Linkedin
• Kathryn Strachan's Book: Click Here

Tags:
#LeadershipDevelopment #TeamManagement #Delegation #RemoteTeams #Entrepreneurship #BusinessLeadership #MadsSingers #MarketingPodcast #PeopleFirst #ScalingTeams

What does it really take to stand out in today’s saturated marketing world?

In this unapologetically honest episode of Marketers Unleashed, host Kathryn Strachan is joined by Craig Campbell, legendary SEO expert and outspoken personal brand builder. Known for his bold campaigns and fearless voice, Craig shares how being controversial—and consistent—has helped him grow a global audience and successful business.

From leveraging YouTube to playing the algorithm game with geo-targeting, Craig opens up about what’s worked, what hasn’t, and why playing it safe is often the riskiest move of all.

If you’ve ever held back from showing up online, this episode will give you the permission (and strategies) to just f@cking post it.

What You’ll Learn:

• Why controversy can be a smart marketing move
• How to build a personal brand without watering yourself down
• Craig’s secrets to long-term success on YouTube
• How targeting different regions can improve ROI and reduce costs
• What makes people trust (or ignore) your content
• The real reason authenticity beats polish every time

Who It’s For:
Marketers, creators, and entrepreneurs ready to cut through the noise, build trust, and grow their influence by being unapologetically real.

Resources & Mentions:

Guest: Craig Campbell

• Linkedin
• Website: Click Here

 Host: Kathryn Strachan

• Linkedin
• Kathryn Strachan's Book: Click Here

Tags:
#SEOExpert #PersonalBranding #ControversialMarketing #ContentStrategy #YouTubeMarketing #AuthenticBranding #CraigCampbell #MarketingPodcast #BoldBranding #DigitalMarketing

Episode Summary:

What’s really happening in the mind of your customer?

In this eye-opening episode of Marketers Unleashed, host Kathryn Strachan welcomes Dr. Simon Moore, a leading chartered psychologist and behavioral science expert, for a deep dive into the real psychology behind buying decisions. Whether you market to businesses or consumers, understanding how people think is your edge.

Simon reveals how three core brain systems—emotional, logical, and social—work together (and often against each other) to shape every choice. Learn why trust and risk are inseparable, how to decode your audience’s non-conscious needs, and why B2B buyers are just as emotionally driven as anyone shopping on Amazon.

This episode will change how you think about your audience—and how you market to them.

What You’ll Learn:

• The hidden decision-making systems shaping every purchase
• Why emotions beat logic (even in B2B)
• How risk tolerance, social belonging, and control drive behavior
• The truth about trust in marketing—and why friction isn’t always bad
• How to re-segment your audience based on psychological drivers
• Why most focus groups fail and what questions actually reveal buyer behavior

Who It’s For:
Marketers, strategists, and brand builders who want to go deeper than data and craft campaigns that connect on a human level.

Resources & Mentions:

Host: Kathryn Strachan

• Linkedin
• Kathryn Strachan's Book: Click Here

Guest: Dr. Simon Moore

• Linkedin

In this episode of Marketers Unleashed, Kathryn Strachan speaks with Karen Strauss, publishing expert and founder of Hybrid Global Publishing, to decode the realities of the book publishing world. Whether you’re a first-time author or a seasoned entrepreneur, this is your ultimate guide to choosing the right publishing path.

Explore the pros and cons of traditional vs. hybrid vs. self-publishing, and discover why hybrid publishing is becoming the go-to choice for thought leaders. Karen outlines the full book journey—from idea development to marketing—and shares how to position your book as a powerful business asset.

Key Takeaways:

• Understanding the three main publishing models
• How hybrid publishing empowers authors
• Steps to go from manuscript to market-ready book
• Using your book to boost business visibility and credibility
• Keeping your book relevant post-launch

Perfect for: Entrepreneurs, coaches, consultants, and professionals seeking to build authority and grow their brand through publishing.

Resources & Mentions:

• Host: Kathryn Strachan
  • Linkedin
  • Kathryn Strachan's Book: Click Here
• Guest: Karen Strauss
  • Linkedin
  • Hybrid Global Publishing:  Click Here

Join Kathryn Strachan on Marketers Unleashed as she sits down with Rebecca Pay, expert CV writer and career coach, to explore the art and strategy behind creating an impactful CV. Learn how to build a personal brand that resonates with employers, leverage AI tools in your job search, and position yourself for career success.

Rebecca breaks down critical topics like CV length, keyword optimization for ATS (Applicant Tracking Systems), the evolving role of cover letters, and maintaining a positive job-hunting mindset. Whether you're pivoting careers, re-entering the workforce, or competing for top roles, Rebecca's actionable tips will help you stand out.

Key Takeaways:

• Essential elements of a winning CV in today’s market
• How to strategically integrate keywords for better visibility
• The role of AI in modern job applications
• Do cover letters still matter? Rebecca’s expert take
• Mindset shifts for a confident, resilient job search

Perfect for: Job seekers, career changers, recent graduates, and professionals looking to elevate their career opportunities.

Resources & Mentions:

• Host: Kathryn Strachan
  • Linkedin
  • Kathryn Strachan's Book: Click Here
• Guest: Rebecca Pay
  • Linkedin
  • Join her Kick Ass Job Squad:  Click Here
  • Rebecca Pay's Book: Click Here

Join Kathryn Strachan on this episode of Marketers Unleashed as she welcomes Amelia Sordell, founder of Klowt and leading personal branding expert. Discover why authenticity is your most powerful marketing asset and how Amelia’s bold mantra—“Just f*cking post it”—is reshaping how professionals show up online.

Amelia shares raw insights on overcoming fear of judgment, building a magnetic online presence, and how storytelling can generate leads and build lasting trust. Explore how personal branding goes beyond social media, why vulnerability attracts ideal clients, and how to strategically use AI tools to streamline content creation.

Key Takeaways:

• Why authenticity beats perfection in personal branding
• The value of vulnerability: attracting clients with your real story
• Amelia’s mindset hack: Just hit publish
• Managing the balance between personal and professional identities online
• Time-saving content tips using AI

Perfect for: Entrepreneurs, solopreneurs, marketers, and thought leaders looking to build a memorable and effective personal brand.

Resources & Mentions:

• Guest: Amelia Sordell - linkedin.com/in/ameliasordell
• Klowt: klowt.com
• Host: Kathryn Strachan
  • Linkedin
  • Kathryn Strachan's Book: Click Here

Join Kathryn Strachan on Marketers Unleashed as she dives deep with David P. Jones, CMO of Corpora.ai and founder of Neurodiversity in Business. This episode unpacks the role of creativity and neurodiversity in marketing and how AI reshapes the industry. David shares his personal journey with ADHD, the importance of understanding individual strengths, and actionable strategies for businesses to support neurodiversity talent. Tune in for a thought-provoking discussion that challenges you to think differently and embrace inclusivity in your marketing efforts.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

David P. Jones - linkedin.com/in/davidpughjones

Website - corpora.ai/

In this episode of Marketers Unleashed, host Kathryn Strachan is joined by Mark Evans to discuss his career journey and how he transitioned from being made redundant to a now successful portfolio career. Mark shares his experiences, including the emotional and practical challenges of redundancy, and offers insights on dealing with unexpected career changes. They delve into the concept of portfolio careers, or 'fruit salad' careers, and provide actionable advice for those considering this path. The conversation also highlights the significance of networking, the power of visualization, and balancing success with significance. Tune in for an inspiring discussion on resilience and redefining career success.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Mark Evans - linkedin.com/in/markevans-

In this episode of Marketers Unleashed, host Kathryn Strachan is joined by Streisan Bevan to explore the critical role marketing plays in private equity investments. Streisan shares her journey from advertising and strategy at Facebook to becoming an independent operating partner in private equity. The discussion covers the typical profile of businesses backed by private equity, the importance of professionalizing marketing to enhance brand awareness, and the metrics investors scrutinize. Streisan emphasizes the pivotal role of leadership profiles in attracting investments, the strategic balance in budget allocation, and the nuances of internationalization. Whether you are preparing for your next funding round or aiming for rapid growth, this episode offers invaluable insights and actionable strategies.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Streisan Bevan - linkedin.com/in/streisanbevan