Marketers Unleashed

Join us on Marketers Unleashed as host Kathryn Strachan speaks with Gihan Hyde, founder, and CEO of Communique, about integrating sustainability and ESG into marketing strategies. They discuss the importance of diversity in the sustainability conversation, changes in the ESG landscape, and overcoming barriers like resource constraints and finding skilled talent. Gihan shares insights on tackling supply chain engagement, the role of internal communications, and utilizing social media effectively. Hear how marketing can support sustainability initiatives and why genuine passion is crucial in this field.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Gihan Hyde - linkedin.com/in/gihanam

Website: communique.global

Join us on Marketers Unleashed as Kathryn Strachan and Rowan Fisk discuss the challenges faced by CMOs and senior marketers considering a career transition. Explore insights on the short tenure of CMOs, the importance of the right environment, and potential C-suite positions to transition into. Rowan shares actionable advice for job seekers, including networking, leveraging interim positions, and creative strategies to stand out in a crowded job market. Tune in for valuable tips on making thoughtful career moves and seeking opportunities that bring happiness and fulfillment.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Rowan Fisk - linkedin.com/in/cmoexecutivesearch

Website: 3search.co.uk

In this episode of Marketers Unleashed, host Kathryn Strachan sits down with Benjamin Mills, a seasoned CFO, to explore how CMOs and CFOs can work collaboratively to align marketing strategies with overall business goals. Benjamin shares his extensive experience transitioning from public accounting to internal CFO roles, highlighting the unique challenges and perspectives in leading financial operations. He discusses day-to-day CFO responsibilities, effective marketing budget management, and strategies for demonstrating marketing's value as an investment rather than a cost center. The conversation offers practical advice for CMOs on breaking down silos, aligning with strategic goals, and navigating budget constraints, especially during economic downturns.

Join us as we dive deep into the agency world with Ian Harris, founder of Agency Hackers. Discover how community and relationships play a crucial role in navigating challenging periods and why fostering healthy mental habits is essential in a high-pressure environment. Ian shares the significance of their events, and how they help agency leaders balance stress and burnout with laughter and connection. This episode is packed with insights on growing an agency, maintaining mental health, and the power of finding your tribe.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Ian Harris - linkedin.com/in/ianharrisuk

Website: agencyhackers.com 

In this episode of Marketers Unleashed, host Kathryn Strachan interviews Elizabeth Lumley, a seasoned journalist specializing in FinTech. Liz shares her journey from starting in 1994 to becoming a thought leader in the industry. The discussion delves into the challenges of writing about complex financial topics, the importance of niching down, and the value of failure in fostering innovation. Elizabeth also offers personal insights into maintaining creativity, mental health, and work-life balance. This episode provides a wealth of knowledge for marketers looking to think differently and redefine success.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Elizabeth Lumley - linkedin.com/in/elizabethlumley

Blog: girl-disrupted.com 

In this episode of Marketers Unleashed, host Kathryn Strachan interviews Rowan Fisk, a partner at executive search firm 3Search, who shares his detailed observations and advice on the job market. The discussion covers the 2024 job landscape, the impact of market swings, effective strategies for job searching, and the importance of networking and personal branding. Rowan also provides insights into how recruiters work, the value of staying in touch with your network, and tips on making a lasting impression in the job market. Tune in for honest, unfiltered conversations aimed at inspiring and educating marketers to think differently and redefine success.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Rowan Fisk - linkedin.com/in/cmoexecutivesearch

Website: 3search.co.uk

Join us on Marketers Unleashed as we sit down with Elle, the CEO of Power Station Studios, to explore the importance of authenticity and vulnerability in the digital age. In this episode, Elle shares her personal journey of overcoming redundancy, going viral with a 'hire me in crayon' post on LinkedIn, and the emotional challenges that come with putting yourself out there online. Key topics include navigating negative feedback, setting personal boundaries, overcoming gender biases in senior leadership roles, and balancing a thriving career with motherhood. Elle also offers valuable advice for those looking to build their personal brand while staying true to themselves.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Elle Lacey - linkedin.com/in/elle-lacey-990951204

Website - sorrelfoundry.co.uk

Join us on this episode of Marketers Unleashed as host Catherine Strachan delves into the world of corporate and startup marketing with Andy Lambert. Andy, co-founder of ContentCal and now part of Adobe's team, shares his unique career trajectory, insights into the challenges of transitioning from startup to corporate life, and the importance of personality-led growth. Key topics include the differences in input-output dynamics between startups and large corporations, the importance of community building, influencer strategy, and executive profiling. Andy also provides actionable advice on measuring the impact of marketing efforts and leveraging AI tools for personal branding. Tune in for an enlightening conversation that will inspire you to think differently about your marketing approach.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Andy Lambert - linkedin.com/in/andyrlambert

Websites:

• social3-0.com/ (Company)
• andyrlambert.com (Personal)

Join us on Marketers Unleashed as we delve into the intricacies of thought leadership with Peter Winick, founder and CEO of Thought Leadership Leverage. In this episode, Peter shares his journey and insights on developing and monetizing thought leadership. Key topics include creating a robust thought leadership strategy, understanding your target audience, the importance of qualitative engagement over vanity metrics, and the multifaceted value of publishing a book. Discover actionable tips on leveraging different platforms and formats to elevate your brand, and understand the real ROI behind thought leadership.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Peter Winick - linkedin.com/in/peterwinick/

Join us as we go behind the scenes into Visa’s acquisition of CurrrencyCloud with marketing leader Elena Hussan, Global Head of Integrated Marketing at Visa Direct. Elena shares her journey offering valuable strategies for maintaining transparency, building trust, and keeping teams motivated in uncertain times. 

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Elena Hassan - linkedin.com/in/elena-hassan-4345592b