Marcus Castenfors, Head of Product Design, Nordnet discusses 'Nordnet, Our recipe for innovation':

What does innovation at Nordnet look like? In this case study, Marcus Castenfors will explore how Nordnet drives innovation through deepened customer insights, cross-functional collaboration and company-wide alignment by demonstrating a range methods and theories such as the Theory of Constraints, Design Sprints and Jobs-to-be-Done.

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Christian Bennett, Global Head of Video and Audio at Guardian News and Media Limited, discusses:

Adapting to changing audience behaviours: reaching out to a new market

Identifying the challenges in effectively distributing the right content to the right audience

New advertising strategies: viewing numbers and NPS scores vs. genuine engagement

Monetising content: attracting advertisers to non-traditional broadcast media

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Industry leaders discuss 'The role of a PSB in an OTT world':

What should broadcasters do to remain ahead of the competition in the digital age?

To what extent does the popularity of VOD signal the beginning of the end of linear TV?

Identifying and overcoming the challenges to increasing brand presence and loyalty

Beyond catch-up: what does the future of on-demand services look like?

Exploring partnerships with new entrants: assessing the pros and cons

Panelists:

Paul Kanareck, Director of Online and Brands, ITV

Keith Underwood, Director, Strategy & Technology, Channel 4

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Efe Cakarel, Founder and Chief Executive Officer at MUBI discusses:

What should new digital players be doing to ensure longevity in a crowded market?

In what ways can analytics be harnessed to better understand the modern viewer?

Reducing subscriber churn: creating genuinely loyal and engaged viewers

New technologies, new horizons: where next for OTT platforms?

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Industry leaders discuss 'Looking to the future: engaging with technology and audiences':

What does the online audience of today look like?

How should broadcasters be responding to the fragmentation of audiences and content?

Building loyalty with the next generation of viewers: capturing younger audiences

What impact will live streaming have on the broadcasting industry?

Advertising, subscription or both? Identifying the challenges of monetising online content

Mix and match: will combining paid for television with free content be the key to success?

What will be the shape of television consumption in 2025?

Panelists:

Neelay Patel, Director of Product & Systems, BBC

Dara Nasr, Managing Director, UK, Twitter

Richard Halton, Chief Executive Officer, YouView

Simon Michaelides, Chief Commercial Officer, UKTV

Mark Blair, Vice President EMEA, Brightcove

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