Marketing 101 - BIG steps for small businesses

In this powerful episode of Build & Thrive, Jennie Armstrong sits down with Steve Kerslake, founder of Construction Sport and long-time construction worker turned mental health campaigner.

Recorded inside the Construction Sport studio, this is an honest, unfiltered conversation about trauma, pressure, suicide, sport, leadership and why the industry must go beyond awareness and into accountability.

Steve shares his deeply personal journey - from surviving a violent attack early in his career, to navigating serious health challenges, to founding a charity that’s now influencing national conversations around mental health and workplace legislation.

But this isn’t just about raising awareness.

It’s about asking harder questions.

In this episode, we cover:

• How a charity walk across Crossrail sparked the birth of Construction Sport
• Why community - not just sport - is the real intervention
• The hidden cost of long hours, pressure and financial instability in construction
• Why many mental health initiatives fail on site
• The case for making suicide reportable under RIDDOR
• What accountability could mean for the future of workplace mental health
• How trauma shows up physically and why “the body keeps the score”
• What real success looks like for the next five years

If you work in construction - whether on site, in leadership, in safety, HR, or policy - this conversation matters.

🎧 https://www.buzzsprout.com/2431164 (or search your podcast app)

📺 https://www.youtube.com/playlist?list=PLEoibJLDuFnnT3qSQw37LKPG6xlyvCj7B 

🔹 Thank you to our sponsor, GKR Scaffolding, for supporting this series and helping us share our mission of improving health and wellbeing in construction.

Plan, Do, Check, Act - Assess your systematic approach to Psychosocial Hazard Management with 12 quick questions:  https://psychsafety.scoreapp.com

Episode Links:

Jennie Armstrong: https://www.linkedin.com/in/jenniearmstrong/ 

Construction Health & Wellbeing: https://constructionhealth.co.uk/ 

Steve Kerslake:

• LinkedIn: https://www.linkedin.com/in/steve-kerslake-650183174/

Construction Sport Contracts Ltd:

• Website: https://www.constructionsport.com/
• Facebook: https://www.facebook.com/constructionsport
• Instagramhttps://www.instagram.com/constructionsport/
• LinkedIn: https://www.linkedin.com/company/constructionsportcontracts/
• YouTube: https://www.youtube.com/@ConSpoTV

GKR Scaffolding (sponsor): https://gkrscaffolding.co.uk/ 

Are you investing in a healthier and happier workforce? Want a free 30 minute strategy call to ensure you're on the right path. 

Email [email protected]

This week’s 101 News is coming to you LIVE from the Brighton & Hove Business Show! That’s right - we’re recording in front of a real, live studio audience (cue applause) to bring you three of the biggest headlines shaking up the podcasting world.

In just five minutes, Alex from Marketing 101 covers:

• 🎧 YouTube’s new Podcast tab on mobile - and what it means for visibility
• 🔗 Clickable podcast ads on Spotify - now live in the UK and Australia
• 📊 Apple’s analytics for paid podcast subs - finally giving creators the data they need

If you’re a podcaster, a marketer, or just podcast-curious, this is your fast-track to staying ahead.

👋 Like what you hear? Hit follow, drop us a message on Instagram via our Linktree, and don’t forget: if you want help launching or levelling up your podcast, Marketing 101 has your back.

Alex Ryan - Marketing Consultant: alexryanuk.com

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

📍 Based in Brighton & Hove - working across Sussex and beyond.

We’re back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101’s newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency’s exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level.

You’ll hear about:
- Jo and Ian’s brilliant journeys from life coaching and fan-zines to content and digital leadership
- The shift from tactical delivery to brand-first, strategy-led marketing
- Why PR is back in the spotlight - and how to do it right
- Emotional Selling Points (OESPs) and how they elevate your content
- How AI is transforming creativity (and how we’re using it daily)

Whether you’re a long-time listener or just joining us, this is the perfect behind-the-scenes look at what’s next for Marketing 101. Let’s grow together.

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

📍 Based in Brighton & Hove — working across Sussex and beyond.

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• updates from TikTok
• updates from Snapchat
• updates from Threads
• the importance of having a blog on your website
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• updates from Instagram,
• updates from X,
• updates from YouTube,
• The lowdown on Email Marketing
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Thread’s and their disappearing posts
• Google’s AI-powered Insights
• The benefits of social media ads
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Instagram’s cheeky unskippable ads
• YouTube’s multiple thumbnail testing
• The sale of Social Media app, BeReal
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Latest on the US TikTok ban
• Updates from Instagram
• Spotify’s adoption of short-form videos
• Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Latest on the US TikTok ban
• Meta’s AI Influencers
• Lowdown on paid social media ads
• Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Want some words of advice from 10 different professional marketers?! Look no further.... Today I presented at the fantastic Marketing Meet-up event run by Vicky King (Plus Accounting) and Amy Pulling (Cognitive Law) - I was teaching the room all about podcasting, so we thought we'd record and publish one as a live example.

My challenge to them was to give me a 'vox pop' - some words of wisdom or a favourite quote, to give a little inspiration to the Marketing 101 listeners!

Enjoy!

Thanks, Alex

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101