Marketing Above All

What are the objections you hear from your prospects day in and day out? Price? Competition? Timelines? In episode 094, I will teach you the easiest ways to tackle the objections in real time.

As a business owner, you can’t do this alone. You will have people answering phones for you and taking care of the “front of the house” for you. In this episode, I will give you some tips to make sure the front of your house is as strong as the back.

The game of business is not an easy one. I like to think of business as going to battle each and every day. The competition is getting stronger and attention is getting more expensive. In this episode I’m going to call you on some things to make sure your sloppiness isn’t hurting your sales.

As a continuation on from episode 090, I go into more detail on the top three reasons local businesses are going out of business. Tune into this episode so you don't make the same mistakes!

Offers are one of the best ways to get the attention of new prospects. The juicer the offer the better. Local businesses are going out of business at a rate that seems to be getting faster and faster. After interviewing hundreds of entrepreneurs who didn't succeed, I have learned a few common mistakes that were made. Tune in to episode 090 to learn the two most common mistakes and how to start fixing them in your business today.

What if you could become an instant authority in your community? Leveraging a podcast (like this) is a great way to get your name and your business out there and develop relationships that didn’t exist before. In episode 089 I will give you the ins and outs of starting and growing a podcast.

Did you know that the chances are high that the content about you and your business that is out in the community is hurting your business rather than helping it? I doubt you went to school for copywriting or how to write content that converts. In episode 088 I will teach you how to quickly turn your content into a profit generator for your business.

What if there was a unique way to put your business in front of a lot of people (including the media) for pennies on the dollar? Guerrilla Marketing uses time, energy, imagination and outside the box ideas to produce better marketing results. In episode 087, I will give you some ideas to get your creative energy flowing.

2020 and beyond will be the age of video. With the growth in platforms like TikTok, Instagram stories. Facebook Live and Youtube your prospects demand video. By incorporating video into your 2020 strategy, you’re creating the medium consumers want most - and they will binge your content rather than your competition’s. Tune into episode 086 to learn more.

In the age of small attention spans your marketing needs to meet your customers and prospects where they are in that very moment (marketing in the moment). In episode 085 I will teach you about this methodology I first wrote about eight years ago and how it will help your local business.