Marketing Above All

A topic that comes up on a regular basis is naming. Local businesses often ask how to pick the best name, how to pick new product names and if there are any “easy buttons” to the process. In episode 104 I’ll teach you how I pick names in as little as two weeks.

One of the cheapest ways to grow your local business is by partnering with other businesses. In the end, each of your respective businesses grow with little out of pocket investment. In episode 103 I will teach you the ins and outs of this guerrilla marketing strategy.

Is it possible to grow a business with no marketing budget? The answer is both yes and no. While it takes money to make money there are some creative ways to grow your business without lots of investment. Tune in to episode 102 to learn how to market with little to no budget.

As you grow your local businesses, the chances are pretty high that you will have different people or companies helping you with your marketing. Tune into episode 101 to learn how to put together a simple brand guide to keep everyone aligned and your valuable brand intact.

The most expensive part in marketing is acquiring a new customer. The chances are pretty high that you’re going to have customers that come and go on a semi-regular basis. In episode 100, I will show you that those lost customers are not a burden but rather an opportunity for you to reactivate them and bring them back to your universe.

One of the things that I’ve learned over the years is that while it’s easy to blame your team or someone or you’re working with for marketing failure more often than not it’s a system that failed. In episode 099, I will teach you how to document your marketing systems so that you can achieve success each and every time.

How often are you sharpening your axe? As a business owner it is critical to make sure you are staying on top and ahead of industry trends. In episode 98, I will teach you how to find the right events and training to help take you to the next level.

There is a myth in the press standpoint that any press is good press. I am here to tell you that bad press is simply that, bad. In episode 097 I will give you some tactics on what to do if your local business encounters some bad press (and what NOT to do).

The “Big Game” just happened. Whether I liked the game or not doesn’t matter, I watch it for the commercials. In this episode I will talk about what makes for a memorable (and effective commercial) whether you are trying it on radio, TV or web. Tune in to learn more!

Over the last four months, I have given you just about 100 ideas, tools, tips and tactics. 100 different things you can deploy. In episode 095 I want to hone in on the concept of the “one thing.” Tune in to find your one thing