Marketing Actively

Welcome to Episode 9 of Marketing Actively!
This week, David is joined by local Dundalk property agent Joanne Lavelle to discuss her progression in a male-dominated industry and how she has used social media and her digital presence to enhance the business, and much, much more...

Follow Joanne on Instagram: @joanne_lavelle_ireland
Follow ZOMA on socials: @zomabranding
For more about ZOMA, visit ZOMA.ie
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Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career.

Welcome to Episode 8 of Marketing Actively!
This week, Chris is joined by Pat Divilly, one of Ireland's leading breathwork instructors and a men's groups facilitators. Pat has had an interesting journey through entrepreneurship and physical activity so we delve into that and how he has seemingly found his purpose, or Ikigai, and much, much more...

Follow Pat on Instagram: @patdivilly
Follow ZOMA on socials: @zomabranding
For more about ZOMA, visit ZOMA.ie
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Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career.

Welcome to Episode  of Marketing Actively!
This week, David is joined by Dean McMahon, founder and owner of Embassy Gym. We spoke about Dean's background, the importance of physical activity and the emphasis he has placed on community to benefit his members' mental health also, and much, much more...

Follow Dean on Instagram: @dean_macm
Follow Embassy Gym on Instagram: @___embassy
Follow ZOMA on socials: @zomabranding
For more about ZOMA, visit ZOMA.ie
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Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career.

Welcome to Episode 6 of Marketing Actively!
This week, Chris is joined by Gary Fox, host of Ireland's leading business podcast, The Entrepreneur Experiment. We spoke about Gary's background, how he got into the world of entrepreneurship and eventually podcasting, as well as what he has learned from over 300 podcasts and interviewing some of Ireland's foremost entrepreneurs and business owners, and much, much more...

Follow Gary on Instagram: @mrgaryfox
Check out The Entrepreneur Experiment on Spotify: https://open.spotify.com/show/0m734g5SrcZdfApdWP0ITt?si=124b61efff63435c
Follow ZOMA on socials: @zomabranding
For more about ZOMA, visit ZOMA.ie
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Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career.

Welcome to Episode 5 of Marketing Actively!
This week, Richie takes control of the mic and is joined by Gary Valentine, founder of Blue Sky, a group of real estate and financial services companies.

Follow ZOMA on socials: @zomabranding
For more about ZOMA, visit ZOMA.ie
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Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career.

Welcome to Episode 4 of Marketing Actively!
This week, Chris is joined by Thomas Arnold, founder of Fearless Media and one of Ireland's foremost videographers and content creators. We spoke about the importance of content for brand awareness and marketing with an emphasis on authenticity and how that helps viewers engage more with you and your business, as well as Thomas' multidisciplinary fitness regime which has included CrossFit, Hyrox, MMA, boxing, running and even cricket, as well as much, much more...

Follow Thomas on Instagram: @itsthomasarnold
Follow ZOMA on socials: @zomabranding
For more about ZOMA, visit ZOMA.ie
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Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career.

Welcome to Episode 2 of Marketing Actively! 
This week, Chris is joined by James McCormack, CEO of OYL (Optimise Your Life), a Dublin-based performance mushroom coffee brand aiming to transform people's approach to health and wellness through the utilisation of mushroom extract in speciality grade Arabica coffee. 

In the episode, James gives us his background story including the multiple businesses he has started and continues to run, how personal tragedy and a family picture steered him into the health and wellness space, the rise of functional mushrooms as a common supplement and much, much more... 

For more about OYL, visit DrinkOYL.com 
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Follow James on Instagram: @the_modern_day_entrepreneur 
Follow OYL on socials: @drinkoyl 
Follow Chris on IG/TikTok: @chrisbrennan13 
For more about ZOMA, visit ZOMA.ie
Follow ZOMA on socials: @zomabranding
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Timestamps: 
0:00 Intro 
1:41 Family Background in Business 
7:48 James’ Early Career Progression 
13:05 Initial Business Ideas 
17:21 Understanding Business Financials 
20:38 Taking Over A Cafe Within A Week 
22:51 Revenue Audit 
25:29 Starting Dublin Barista School 
33:41 Organic Referral Marketing 
34:24 OYL Taste and Science vs Regular Coffee 
38:00 Developing A Health Obsession from Depression, Alcoholism and Parenthood 
45:00 Psychotherapy, Journalling and Positive Habits 
52:25 Meditation, Creativity and Problem-Solving through Physical Activity 
1:01:58 Focusing on Business Success 
1:04:41 North Stars and Daily Habit Stacking 
1:10:45 The Genesis of OYL Performance Coffee 
1:14:45 Power of Community 
1:16:04 False Advertising, Healthwashing, Science-Based Approach 
1:21:20 The Future of Medicinal and Psychedelic Mushrooms 
1:22:33 Outro 
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Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career.

Welcome to Marketing Actively! A new podcast by ZOMA focusing on business, marketing and the importance of physical activity as a means of creative enhancement and stress relief. In episode 1, the ZOMA directors, David, Chris and Richie, sit down to discuss the growth of ZOMA over the last 18 months, the changes in the industry in that time, the emphasis that we place on physical activity within our team and answer some quickfire questions to learn a bit more about each of us.
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For more about ZOMA, visit ZOMA.ie
Follow ZOMA on socials: @zomabranding
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Chapters
0:00 Intro
1:00 Recap
2:00 New ZOMA HQ Story
7:58 Team Culture
11:45 Recruitment
15:00 Client Alignment & Success
18:00 Importance of Content
21:45 The Structure of a Content Shoot
25:12 The Origin of munchd
32:40 Promoting munchd
37:18 Branding Perception on Social Media
40:50 Ideal Customer Profiles & Brand Positioning
45:40 Brand Loyalty; Playing the Long Game
47:50 Client Expectations of a Marketing Agency
52:09 The Emphasis on Physical Activity in ZOMA
58:25 Quickfire Questions
1:16:39 Outro 
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Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career.