Marketing and Coffee - Podcasts with Lijo Ittoop

Marketing and Coffee - Podcasts with Lijo Ittoop

By Lijo IttoopBusinessMarketing
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Marketing and Coffee - Podcasts with Lijo Ittoop episodes

  • Role of Consumer Insights in Marketing

    In this episode, Ankit Dhingra delves into the intricacies of modern marketing. From optimizing ROI through budget reallocation to the pivotal role of creative quality in audience engagement, listeners gain valuable strategies for success. Ankit highlights the transformative impact of AI in marketing analytics, offering insights into rapid testing and predictive modeling. Moreover, the evolution of Marketing Mix Modeling (MMM) into an always-on approach is explored, providing marketers with actionable insights in real-time. Discover how to navigate the complexities of marketing and harness valuable insights to drive growth and success.

    #MarketingInsights #AI #ROI #Creative #MMM

    45 min
  • PR As A Marketing Strategy

    In this episode, watch as Rosa discusses the impact of PR on businesses! From copywriting to social media strategies, discover the crucial elements for business success. Learn how collaboration between agencies is key, and why consistency in brand voice is non-negotiable. Dive deep into the challenges of attributing success to PR efforts and gain valuable insights into the evolving landscape of digital marketing. Plus, get an exclusive sneak peek into the launch of a groundbreaking mentorship initiative! Don't miss out – watch now and revolutionize your approach to PR and marketing!

    25 min
  • Networking As A Marketing channel

    “This is the most underutilized marketing tool”


    Kunal and Lijo explore networking's use as a marketing tool and impact on business growth. Drawing from over a decade of experience, Kunal, an adept entrepreneur, shares invaluable insights. The fundamentals of marketing is building relationship through daily interactions, stressing the importance of prioritizing value addition over sales pitches to foster genuine relationships. Thats true for networking too.


    Whether you're a startup founder or seasoned leader, this conversation offers practical tips to use networking alongside digital, PR, branding to drive success. Tune in for actionable strategies leveraging networking as a marketing tool for personal and professional growth.


    #NetworkingTips #BusinessNetworking #Entrepreneurship #NetworkingStrategies #BusinessSuccess

    19 min
  • Sensorial Marketing With Sana Choyakh

    Explore the art of engaging senses to leave a lasting mark on your audience. Join Sana & Lijo as she uncovers the profound effects of sensory marketing for brands and consumers alike, offering invaluable insights.


    Catch the entire episode now, available on YouTube and Spotify!


    #SensoryMarketing #BusinessInsights #ConsumerExperience

    35 min
  • Someli: An AI MarTech solution for Professionals

    Welcome back to Marketing With Coffee! In this insightful episode, Lijo sits down with Vit Kodousek, the visionary mind behind Someli, a revolutionary social media automation tool. Vit shares his journey from being a globetrotting TV producer to the creation of Someli, designed to empower small business owners with a seamless social media presence.

    In the heart of Dubai for over 11 years, Vit delves into the inspiration behind Someli, narrating how the challenges of content creation led to the birth of this groundbreaking platform. Seamlessly blending AI technology with simplicity, Someli emerges as a game-changer for solopreneurs and small enterprises.
    Explore the marketing tech world with Vit as he emphasizes the importance of staying at the top of the game. Discover how Someli transcends traditional solutions, offering tailor-made content creation, allowing users to choose brand colors and designs effortlessly.
    Lijo dives deep into the core of Someli's mission, unraveling the challenges faced by entrepreneurs in content creation and engagement. Vit articulates the platform's essence, emphasizing its role in ensuring consistency, even for the busiest professionals. Learn how Someli's intuitive platform simplifies social media marketing, granting users the freedom to focus on their core business.
    Discover the genesis of Someli during the COVID times, as Vit discusses the platform's evolution from webinars to a full-fledged social media automation tool. Uncover Someli's potential to revolutionize the way content is created and shared.
    Join the conversation on the intersection of marketing and technology in the bustling Dubai landscape. Vit shares insights into Someli's target audience, emphasizing its appeal to those who seek an affordable alternative to traditional agencies.
    As the episode unfolds, Vit provides a glimpse into Someli's future, hinting at upcoming features and international expansion. Stay tuned to unravel the secrets of successful social media management with Someli – where simplicity meets innovation!
    Don't miss out on the next big thing in social media marketing – Someli is here to transform your online presence. Like, share, and subscribe to Marketing With Coffee for more engaging conversations with industry trailblazers!

    28 min
  • Building a Collectibles Brand in Middle East

    Dive into an engaging conversation on the Marketing and Coffee podcast, as host Lijo Ittoop discusses the diverse entrepreneurial journey and retail innovations with Hassan Tamimi, CEO of Little Things and Jazeel. Hassan shares intriguing insights into his family's multi-generational business, unveiling the evolution of a modest trading enterprise into a conglomerate encompassing various businesses. From the humble origins in the 1980s to navigating Dubai's market intricacies, Hassan's narrative reflects the dynamic growth and adaptation of Al Tannan, a company housing multiple ventures.

    Hassan vividly details the inception of Little Things, a unique concept initially focused on collectibles and home decor, transformed by his vision and youthful energy. The conversation unfolds to encompass the compelling story of expanding into the niche anime and collectibles market. Hassan's astute observations on understanding consumer behavior, engaging communities, and implementing innovative marketing strategies within the unique retail landscape offer valuable insights for aspiring entrepreneurs and marketers.
    The discussion touches upon content creation, emphasizing the dynamic blend of creativity, collaboration, and execution. Hassan's strategic approach to infusing youthful vibrancy and excitement in a market driven by imagination is a cornerstone of the conversation. His experiences with cultural explorations across different countries, coupled with lessons on patience, mentorship, and creating effective routines, provide valuable takeaways for entrepreneurial success.
    Join Lijo Ittoop and Hassan Tamimi for an enlightening conversation that offers a wealth of insights into retail innovation, marketing strategies, and the power of community in niche markets.
    Don't miss this episode of the Marketing and Coffee podcast, as Hassan Tamimi shares his entrepreneurial wisdom and forward-thinking strategies, providing a rich tapestry of experience and expertise in retail, content creation, and engaging niche markets.
    For more thought-provoking conversations and insightful discussions, subscribe to the Marketing and Coffee podcast and discover a world of entrepreneurial strategies and retail innovations.
    #corporatecommunications #brandidentity #b2bmarketing #corporatestorytelling #brandconsistency #digitalage #marketingstrategies #brandnarrative #communicationevolution ##businesspodcas #marketinginsights #effectivebranding

    18 min
  • Corporate Comms in B2B

    Vibha Thusu, who brings a wealth of experience from her role at Schneider Electric, provides valuable insights into the core of brand identity and corporate storytelling. In her conversations with host Lijo Ittoop, she emphasizes the pivotal role that corporate communications play in shaping a brand's narrative, both internally and externally.

    This podcast explores the often-overlooked significance of corporate comms, especially in B2B marketing. Vibha delves into the challenges of maintaining brand consistency, even through changing times.
    The episode is an engaging journey through the world of corporate communications, addressing its evolving nature, strategies, and the importance of connecting with your audience through authentic storytelling.
    Tune in to discover the essence of corporate communications, its impact on brand identity, and why it's the heartbeat of effective branding in this digital age.
    #corporatecommunications #brandidentity #b2bmarketing #corporatestorytelling #brandconsistency #digitalage #marketingstrategies #brandnarrative #communicationevolution #schneiderelectric #businesspodcast #marketinginsights #effectivebranding

    35 min
  • Brand Stories: SecureMyScholarship: Pivoting business with analytics

    We delve into the importance of data analytics in decision-making in how a product evolves. How SecureMyScholarship relies on word-of-mouth marketing. Find out why credibility is crucial in scholarships and education. Craig shares his journey from launching Lock & Stock to focusing on Secure My Scholarship's rapid growth. Discover how this tech-driven platform connects students with life-changing scholarships and marketing strategies.

    Learn how they take insights from parents' and students' behavior and build it into their marketing mix.
    His insights into the education market, particularly in India, and his thoughts on the ever-changing startup landscape make this conversation a must-watch for anyone interested in education, entrepreneurship, and global opportunities.
    #Education #Scholarships #StartupSuccess

    38 min
  • Making Omnichannel work for you

    Omnichannel Marketing vs Omnichannel sales vs Multichannel marketing. It can get crazy understanding the differences.
    Join this engaging conversation to gain fresh insights into the world of omnichannel marketing, whether you're a seasoned marketer or just starting your marketing journey.

    31 min
  • Marketing Mix Modeling (MMM) with Tony Evans

    Dive into the world of Marketing Science with an enlightening podcast episode featuring Tony Roberts, a seasoned expert in marketing analytics, hosted by Lijo Ittoop. This episode unveils the intricate realm of Marketing Mix Modeling (MMM) and its pivotal role in shaping business decisions.


    Tony delves into the essence of MMM, shedding light on its significance, methodologies, and the amalgamation of art and science behind it. He outlines how MMM facilitates data-driven marketing strategies, empowering organizations to optimize resource allocation, understand consumer behavior, and maximize ROI.


    Throughout the engaging conversation, Tony emphasizes the importance of collaboration between data scientists, analysts, and marketers to extract actionable insights. He stresses the need for organizations to align their goals, select relevant KPIs, and build a robust data-driven culture.


    The podcast takes a deep dive into Measure Camp Dubai, an upcoming un-conference that's set to revolutionize the way marketing professionals collaborate. Tony elaborates on the event's format, welcoming experts and enthusiasts alike to engage in open discussions, share case studies, and foster a vibrant community of analytical minds.


    Whether you're a CMO looking to enhance your marketing strategies or a data enthusiast eager to explore the world of Marketing Science, this podcast provides valuable insights and a sneak peek into Measure Camp Dubai's game-changing event. Join Lijo Ittoop and Tony Roberts in embracing the art and science of data-driven marketing to elevate your business strategies. Subscribe now to unravel the hidden potential of Marketing Science!

    28 min

About Marketing and Coffee - Podcasts with Lijo Ittoop

From the publisher's feed

This is a podcast to talk about the various innovations that happen in the UAE in the field of marketing. The world of marketing is huge and with the advent of technology has gone through a step change. I will be talking to various stakeholders - small, big, and large to educate you about the world of marketing.