Marketing and Coffee - Podcasts with Lijo Ittoop

In this episode, Ankit Dhingra delves into the intricacies of modern marketing. From optimizing ROI through budget reallocation to the pivotal role of creative quality in audience engagement, listeners gain valuable strategies for success. Ankit highlights the transformative impact of AI in marketing analytics, offering insights into rapid testing and predictive modeling. Moreover, the evolution of Marketing Mix Modeling (MMM) into an always-on approach is explored, providing marketers with actionable insights in real-time. Discover how to navigate the complexities of marketing and harness valuable insights to drive growth and success.

In this episode, watch as Rosa discusses the impact of PR on businesses! From copywriting to social media strategies, discover the crucial elements for business success. Learn how collaboration between agencies is key, and why consistency in brand voice is non-negotiable. Dive deep into the challenges of attributing success to PR efforts and gain valuable insights into the evolving landscape of digital marketing. Plus, get an exclusive sneak peek into the launch of a groundbreaking mentorship initiative! Don't miss out – watch now and revolutionize your approach to PR and marketing!

“This is the most underutilized marketing tool”

Kunal and Lijo explore networking's use as a marketing tool and impact on business growth. Drawing from over a decade of experience, Kunal, an adept entrepreneur, shares invaluable insights. The fundamentals of marketing is building relationship through daily interactions, stressing the importance of prioritizing value addition over sales pitches to foster genuine relationships. Thats true for networking too.

Whether you're a startup founder or seasoned leader, this conversation offers practical tips to use networking alongside digital, PR, branding to drive success. Tune in for actionable strategies leveraging networking as a marketing tool for personal and professional growth.

#NetworkingTips #BusinessNetworking #Entrepreneurship #NetworkingStrategies #BusinessSuccess

Explore the art of engaging senses to leave a lasting mark on your audience. Join Sana & Lijo as she uncovers the profound effects of sensory marketing for brands and consumers alike, offering invaluable insights.

Catch the entire episode now, available on YouTube and Spotify!

#SensoryMarketing #BusinessInsights #ConsumerExperience

Welcome back to Marketing With Coffee! In this insightful episode, Lijo sits down with Vit Kodousek, the visionary mind behind Someli, a revolutionary social media automation tool. Vit shares his journey from being a globetrotting TV producer to the creation of Someli, designed to empower small business owners with a seamless social media presence.

Dive into an engaging conversation on the Marketing and Coffee podcast, as host Lijo Ittoop discusses the diverse entrepreneurial journey and retail innovations with Hassan Tamimi, CEO of Little Things and Jazeel. Hassan shares intriguing insights into his family's multi-generational business, unveiling the evolution of a modest trading enterprise into a conglomerate encompassing various businesses. From the humble origins in the 1980s to navigating Dubai's market intricacies, Hassan's narrative reflects the dynamic growth and adaptation of Al Tannan, a company housing multiple ventures.

Vibha Thusu, who brings a wealth of experience from her role at Schneider Electric, provides valuable insights into the core of brand identity and corporate storytelling. In her conversations with host Lijo Ittoop, she emphasizes the pivotal role that corporate communications play in shaping a brand's narrative, both internally and externally.

We delve into the importance of data analytics in decision-making in how a product evolves. How SecureMyScholarship relies on word-of-mouth marketing. Find out why credibility is crucial in scholarships and education. Craig shares his journey from launching Lock & Stock to focusing on Secure My Scholarship's rapid growth. Discover how this tech-driven platform connects students with life-changing scholarships and marketing strategies.

Omnichannel Marketing vs Omnichannel sales vs Multichannel marketing. It can get crazy understanding the differences.
Join this engaging conversation to gain fresh insights into the world of omnichannel marketing, whether you're a seasoned marketer or just starting your marketing journey.

Dive into the world of Marketing Science with an enlightening podcast episode featuring Tony Roberts, a seasoned expert in marketing analytics, hosted by Lijo Ittoop. This episode unveils the intricate realm of Marketing Mix Modeling (MMM) and its pivotal role in shaping business decisions.

Tony delves into the essence of MMM, shedding light on its significance, methodologies, and the amalgamation of art and science behind it. He outlines how MMM facilitates data-driven marketing strategies, empowering organizations to optimize resource allocation, understand consumer behavior, and maximize ROI.

Throughout the engaging conversation, Tony emphasizes the importance of collaboration between data scientists, analysts, and marketers to extract actionable insights. He stresses the need for organizations to align their goals, select relevant KPIs, and build a robust data-driven culture.

The podcast takes a deep dive into Measure Camp Dubai, an upcoming un-conference that's set to revolutionize the way marketing professionals collaborate. Tony elaborates on the event's format, welcoming experts and enthusiasts alike to engage in open discussions, share case studies, and foster a vibrant community of analytical minds.

Whether you're a CMO looking to enhance your marketing strategies or a data enthusiast eager to explore the world of Marketing Science, this podcast provides valuable insights and a sneak peek into Measure Camp Dubai's game-changing event. Join Lijo Ittoop and Tony Roberts in embracing the art and science of data-driven marketing to elevate your business strategies. Subscribe now to unravel the hidden potential of Marketing Science!