About the speaker - Craig Fernandes.  (https://www.linkedin.com/in/craig-fernandes-lockandstock/)

A Dubai kid with Indian heritage, he is the Co-founder and CEO of Lock and Stock, a free mobile application that rewards students with points that can be redeemed for offers and discounts from over 300 brands in the UAE, jobs, and internships, and even scholarships from some of the most renowned universities.

In this episode

About the speaker (https://www.linkedin.com/in/julia-samodurova/)

Founder of unmarketd - curated marketplace for elite performance marketing and growth experts.

https://unmarketd.com/

Covered in this episode 

About the speaker (https://www.linkedin.com/in/jayamaru/)

Jaya is the co-founder of Rewardz, Asia's leading HR Tech and digital rewards marketplace player and has been championing the Middle East business. Since their inception, they have worked with some of UAE's best employers - implementing their platforms at local and global levels. They have been recognized as HR Tech Provider of the Year (2018) and Best Corporate Wellness Partner of the Year (2017).

Previous to that Jaya worked in the banking sector in organizations like Citibank

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About the speaker - Melissa Lopez (https://www.linkedin.com/in/mlopez4629/)

A London Business School graduate, Melissa presently heads the regional marketing strategy team in Metlife for Europe and MEA markets. Before joining Metlife, Melissa worked in with Citibank and Lehmann Brothers. 

Having worked and studied across North America, Europe, and Asia, Melissa is now based in Dubai. 

Within Metlife, Melissa does product marketing, and operations to deliver on key strategic projects for the business. This includes oversight of digital assets and sales tools, customer journey improvements, campaign launches, and managing day to day operations within the Gulf marketing team.

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About the speaker Kartik Bhatt (https://www.linkedin.com/in/kartik-bhatt/)

In this episode (https://www.linkedin.com/in/kartik-bhatt/)

About the speaker - Himanshu Vashishtha (https://www.linkedin.com/in/himanshuvashishtha/)

Himanshu works with organizations to increase their probability of success. He helps them in four key areas innovation, differentiation, evaluation, and activations.

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About the speaker (https://www.linkedin.com/in/ben-samuel-57a89642/)

Fit On Click was founded in 2015 by Ben. He was struggling to find a fitness facility as per his requirements in his community in Dubai. What started as an online fitness and wellness finder is now a one-stop-shop for all the fitness, healthy food, and sports requirements in UAE. He recently started an app called Fitze where he consumers get rewarded for physical activities and every step that they take.

The challenges of marketing a sports marketplace. (both Fit on click and Fitze)

The challenges faced in building Fitze and Git on Click.

How brands can benefit from being on the Fitze platform.

Challenges of marketing an app based on activities in this region.

About the speaker - Artem Rudyuk (https://www.linkedin.com/in/ruart/)

Artem heads MENA for Admitad which develops affiliate partnerships between e-commerce merchants and online publishers on cost per action basis. Admitad is a global affiliate platform with a turnover of $5 Billion in 2019. 

With a career spanning 7+ years in the region, he was also diplomatic attache in the Russian embassy in Qatar. A multilinguistic with knowledge in German, Russian, and Arabic due to the time spent in Jordan learning it.

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About the Speaker (https://www.linkedin.com/in/tirupats/)

Srikanth heads the E-Commerce vertical for Pizza Hut in their Middle East, Africa, Turkey, and Pakistan markets. An NYU Stern School postgraduate in Business, he has traveled the world in various roles. He is now in UAE where he is been based for the last 3.5 years. Before Pizza Hut, he was working with Noon.com. 

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About the speaker - Injeel Moti

A Journalism & Communications degree holder, Injeel can be best described as your go-to girl for all things Public Relations and New-age Marketing. Following on from a 5-year stint working in the region, Injeel set up Catch Communications in late 2017. The boutique lifestyle agency is a new-age consulting firm that offers tailored, focused communications solutions to give brands a quick and impactful turnaround of results. Injeel has over 8 years of experience in the Public Relations and Media space and has worked with various notable brands including local and international labels such as Lego, Birkenstock, D1 Milano, Gates Hospitality, Chopard, Givenchy, Police, and Ermenegildo Zegna.

Seeing a gap in the market for relevant opportunities to train and mentor, during the onset of COVID-19, Injeel set up Catch Academy with one key aim - to empower business owners and Marketing professionals. The training program welcomed small business owners, entrepreneurs, and Marcom professionals employed in bigger companies and conglomerates in the region to upskill themselves and learn new-age marketing techniques and how to apply in their roles or businesses.

In this episode