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MPAF9 - Andy Lopata on Effective Networking and Referrals
This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.
Do you have a Networking Strategy?
If you’re like me you may have written marketing strategies, sales strategies or proposition strategies. But I’ve never once thought about a networking strategy.
In Episode 9 my guest is Andy Lopata.
Andy argues that whether it’s for individual career development, business generation or simply for getting the job done, networking is an increasingly vital tool for business. But you need to take a strategic approach to it.
Hear how you can put together a networking strategy that will help to grow your business. And listen to how you can weave successful referrals into that networking.
Who is Andy Lopata?
Labelled ‘Mr Network’ by The Sun, Andy Lopata was called one of Europe’s leading business networking strategists by the Financial Times. Andy is the author of three books on networking, as well as a blogger for The Huffington Post and NatWest Business Sense.
Andy speaks internationally and has worked with companies from one-man bands to organisations such as Deloitte, Merrill Lynch and Mastercard to help them realise the full potential from their networking.
He is also a Fellow and former vice-president of the Professional Speaking Association.
For links to the books and apps mentioned by Andy please visit http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) for the show notes.
What is the Marketing Finance and Protection (MPAF) Podcast?
The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf (http://rogeredwards.co.uk/mpaf) , iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.
Interviews to listen to in the car, on the train or on the treadmill.
I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:
• Marketing, communications and propositions.
• Financial and protection products
• Interesting business models and campaigns
as well discussing how advisers can promote their own businesses using modern content and social media methods.
My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.
I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)
Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own...
