MPAF13 – Phil Young on Adviser Lounge and Writing Great Content

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Creating written content for Trade or National Media, or for specialist websites is a great way to increase your profile and promote your expertise. And it’s not the compliance minefield that many fear it is.

Adviser Lounge provides a creative, supportive and motivational environment in which to hone your content creation skills and provides a way of showcasing your work.

My guest in Episode 13 my guest is Phil Young.

Hear Phil talk about how Adviser Lounge came about and how it can provide a platform for advisers eager to create their own written content.

Listen to tips on how to create great written content, ensure it’s engaging and can promote your expertise and create business opportunities.

Who is Phil Young?

Phil is Managing Director at Three Sixty – a support service company for financial advisers, looking after 750 directly authorised firms in the UK.

Phil is a painter – and is working his way through painting people in financial services – which he describes as a rogues gallery.

For links to the books and apps mentioned by Phil please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

•    Marketing, communications and propositions.
•    Financial and protection products
•    Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk