By Allan Langer
5
55 ratings
The podcast currently has 62 episodes available.
So everyone is telling you that video is where it's at today, when it comes to building your brand.
Use video for all your content!
Use video in your emails!
Use video on your website!
But is anyone telling us what we should be doing, or more importantly, what we should be saying, in all these videos?
Enter stage left, EMMY WU, a former behind-the-camera guru for the likes of Paramount and Disney, who joined me for episode 62 of Marketing and Sales, Over Cocktails, and breaks down for all of us, the how and what and why behind all the videos you make, to take your brand to the next level.
After spending two decades for those big names, Paramount and Disney, Emmy has always been a storyteller. She spent most of her career coordinating things behind the camera and served as a medium between cast and crew. Eventually, she realized that her talents were better served in front of the camera, and she started her own business helping clients discover their own unique way of promoting their business and brand through video.
Her company has two branches: one is an agency side that produces branded content and serves as a media outlet, and the other is teaching business owners how to grow with storytelling through video. A huge part of her work is helping her clients get over their fears of being on camera, and that taking small steps with the bigger vision in mind will lead you to success.
Another unique aspect of her distillation of a client's goals, is understanding that each person has their own unique way of expressing themselves. Through her customized distillation process, she discovers a client’s personalized storytelling archetype. From there, she helps them put together a plan that they feel good about and makes them want to show up more. Her clients are able to then tell their story in a beautiful, artful way that’s also clear and effective in terms of a sales strategy.
So pop in your ear buds and get ready for a truly unique and wonderful listen as Emmy will take you by the hand and help you understand that being in front, and behind, the camera, is where you need to be to grow your business.
What’s Inside:
● How you can use video to show up authentically and promote your business.
● The four archetypes of story and how they impact the way you present yourself on video.
● Why doing deep work to get to your core message is important before creating content.
● What kind of stories you should be telling to promote your brand.
Mentioned in this Episode:
MarketingandSalespodcast.com
Emmy Wu on Instagram
Emmy Wu on LinkedIn
Emmywu.com
Sure, getting the latest and greatest tips on marketing and selling is great, but if you don't have your business set up to be PROFITABLE, nothing else matters.
Let me introduce you to profit and business expert, ROCKY LALVANI, a disciple of the amazing book, "Profit First," the best-selling book by Mike Michalowicz. Rocky takes the principles and concept in Profit First, and helps businesses of all shapes and sizes, understand what it takes to be profitable.
Putting your profits first in your small business can look and feel counterintuitive to everything you thought you knew about making money, or anything you may have been told. Lalvani’s method of structuring your business bank accounts will not only change the way you look at making money, but will transform your business into a profit-making machine.
All you need to learn to do is to set it up the right way.
This is an absolute must-listen to anyone out there who owns their own business, big or small. Becoming a millionaire might not be that far out of your reach.
What’s Inside:
● Steps to put profit first in your small business.
● How our inherited money mindsets can block us from financial success.
● How to structure your business bank accounts.
● Why it’s important to pay yourself first when putting together your budget.
Mentioned in this Episode:
MarketingandSalespodcast.com
Profitcomesfirst.com
Rocky on LinkedIn
Are you grateful for things you don't have yet?
So asks entrepreneurial and success coach, LIZ WOLFE, in the next eye-opening episode of Marketing and Sales, Over Cocktails, which is milestone episode NUMBER 60!
Wolfe, who's tagline reads: 𝗜 𝗵𝗲𝗹𝗽 𝗳𝗿𝗮𝘇𝘇𝗹𝗲𝗱 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗴𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝘀𝗼 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻 𝗮𝗯𝘂𝗻𝗱𝗮𝗻𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.
And what we think is abundant may not necessarily be true at all. Wolfe talks about her THREE KEYS to start building an abundant business and an abundant life.
They are:
- Ask powerfully
- Give wholeheartedly
- Receive gracefully
With ASKING, many times people tend to be vague with their questions and wind up not getting what they want. Asking directly and with clarity yields much better results.
Once you ask for what you want, then you must create the environment for the universe to deliver it to you. By GIVING without any attachment, you can create the space needed for what you desire to enter.
And the last key, RECEIVING GRACIOUSLY, is important because you don’t want to block what is on its way to you. Removing judgment around receiving allows for you to continue to receive more in larger quantities.
This is just one segment of a powerful episode that will make you rethink not only how to become more abundant, but how to bring about true happiness, in your business and in your personal life.
Sit back and enjoy!
What’s Inside:
● How to ask for what you want with more clarity.
● Why giving is the key to receiving more of what you want.
● How practicing gratitude increases abundance.
● Tips for better time management.
Mentioned in this Episode:
MarketingandSalespodcast.com
LizWolfeCoaching.com
Liz Wolfe on LinkedIn
Is your marketing stuck in the past? Are you still using conservative copy, stale sentences, and safe social media?
Or, here's the better question...does your copy convert?
Well if not, pull up a chair for Episode 59 of Marketing and Sales, Over Cocktails, as business owner ALEYA HARRIS of Flourish Marketing takes us to school and how to wake up your marketing.
A lively and fun episode that you won't want to miss, Aleya covers many topics you're going to want to hear. Among them, she speaks about how content should always make your potential client feel like they’re understood, and good copy comes from a place of empathy and clarity.
"Your business is like an airplane," she discusses. "The body is your overhead, and that needs to be light. If not, you're going down. Your engines are your marketing and your sales."
Listen to the whole episode for great tips that include:
● Tips on how to grow your brand presence fast as a new business owner
● Why authenticity matters in marketing
● How to position yourself as an expert and why researching is important
● What to consider when building an email marketing strategy that converts
So sit back and relax and get ready to be entertained in episode 59 with Aleya Harris!
Mentioned in this Episode:
MarketingandSalespodcast.com
FlourishMarketing.co
Aleya Harris on Instagram
SocialMediaPantry.com
Let's face it...social media marketing can be overwhelming.
But it doesn’t have to be. Ask Tamay Shannon, owner of W2S Marketing, who joins me for episode 58 of Marketing and Sales, Over Cocktails.
She has helped small businesses achieve social media success through creating a solid plan, filled with consistency, and learning how to navigate through the ever-changing nature of the platforms, without feeling engulfed in the swamp of it all.
On a mission to take away this "overwhelm" for small businesses, Tamay has ten years of experience in her craft. Inspired by her mom, she took the leap and started her own business after realizing she had a gift for helping people navigate the tricky world of social media.
She says, "So much of social media overwhelm comes from not having a solid strategy. People tend to throw things at the wall to see what sticks, and this can lead people to burnout and not see success."
Tamay suggests getting out there with what she calls “messy perfection”. It’s better to test your strategy and then refine it rather than not have a strategy at all. Consistency is also important. It’s impossible to tell what will go viral, but if you’re creating and posting consistently, your chances of something catching fire certainly increases.
She also discusses some great free tools you can use that can help you create relevant content around what your audience is looking for.
What’s Inside:
● The importance of having a social media marketing strategy.
● Why you should be consistent in creating and sharing content.
● Navigating ever-changing platforms and why you might want to think about where you direct your audience.
● Tools to help you create content based on what your audience is searching for.
Mentioned in this Episode:
MarketingandSalespodcast.com
W2S Marketing
Tamay Shannon on LinkedIn
W2S Marketing on Instagram
So you have a podcast, or are thinking about starting one. Have you thought about all the ins and outs, the details, the hosting platform, the editing, the design, all of it? But also, have you thought about making some money from it as well?
Meet podcast monetization expert, HEATHER OSGOOD of True Native Media, an advertising agency that works with mid-level podcasters. After realizing that only the top 1-2% of podcasts had advertisers, Heather wanted to help folks in that middle range make their monetization dreams come true, and her company was born.
In today's episode, she touches on so many important things, including the ad strategy for your podcast. Where your ads fall within each episode is important, as well as choosing between a host-read ad and something more automatic. Opting to represent brands that align with your podcast is also something to think about. Studies have shown that most podcast listeners don’t mind listening to ads, but if you can make them interesting, it’s beneficial for everyone.
“Podfading” is a term that refers to folks that start up a podcast, but only stick with it for a handful of episodes. This is common, and we saw a lot of this happen this past year when it seemed like everyone was starting a podcast. Heather recommends a podcast to help boost your personal brand, but only if it’s something you’re motivated to stick with. As a content creator, when you’re not into what you’re creating, your audience won’t be either.
Heather has a ton of tips to help your podcast earn you some cash through advertising, as well as great advice on how you can grow your audience.
What’s Inside:
● Interesting statistics on podcasts and advertising
● Why you don’t necessarily need a huge audience to start running ads
● Why a podcast isn’t always necessary to grow your brand
● Tips on how to grow your podcast audience
Mentioned in this Episode:
MarketingandSalespodcast.com
True Native Media
Heather Osgood on LinkedIn
HeatherOsgood.com
How can a former CPA and someone who had to overcome a shopping addiction help us all to form lifelong, healthy habits?
Meet JINLING YANG, an exceptional "fitness habit coach" that is here on episode 56 of Marketing and Sales, Over Cocktails to show us why you need healthy habits, how to start new them, and how to stick with them once you’ve started the journey towards a healthier life. Plus, we also talk about how to apply these principles to growing your business too.
The life of the sales rep isn’t one that normally doesn't lend itself to a healthy lifestyle. Whether you do in-home sales or spend all day driving around for work, it can seem like a huge hurdle to start getting healthy.
Jinglin was no stranger to overcoming difficult obstacles either. A former CPA who struggled for years with a shopping addiction that was controlling her life, she found that by building good habits like reading, journaling, and other self-care activities, she was able to stop thinking about shopping because she was too focused on her new healthy habits.
She learned two important lessons during this process. First, building healthy habits is more fun than it sounds. It seems like it should be tedious or uncomfortable, but it almost never actually is. And second, building better habits can help you grow and change for the better as a person. New habits make you feel good, and they help boost your self-confidence too.
So pull up a chair and listen to the great advice on how to turn your health around while also running your business or your sales career, with the implementation of healthy habits.
What’s Inside:
● Building good habits will help eliminate bad habits
● New habits improve your self-confidence
● How to start building better habits: start with 2 minutes
● Tips for sticking with new habits
● How your sleeping habits influence your eating habits
Mentioned in this episode:
marketingandsalespodcast.com
Jingling Yang on Instagram
Jingling Yang on LinkedIn
Are you ready for a socking good episode of Marketing and Sales, Over Cocktails? Then kick up those stocking feet as the "Sock Queen," Lisa Riggs, founder of the sock company, Spirit Sox USA, takes us on her entrepreneurial journey on how she took an idea from her daughter’s fundraiser and turned it into a company that sells amazing custom socks.
Turning this idea into a thriving new business, Lisa shares some of her struggles, many of her successes, and the fun stories and things she’s learned along the way.
If you're a young business owner and want some energy and motivation for your own endeavors, check out episode 54!
What’s Inside:
● How Lisa’s business was affected by COVID.
● Lisa’s favorite clients.
● How learning to take “no” for an answer is really beneficial for your business.
Mentioned In This Episode:
https://spiritsoxusa.com
Lisa Riggs on LinkedIn
Marketing and Sales, Over Cocktails
Did you know that 85% of workers worldwide are disengaged from their work? And that 60% of workers are also more willing to trust a STRANGER than their own BOSS...it's true!
Why is that, and how can we fix it?
In steps the incomparable and amazing, DR. BRIAN HARMAN, the owner of BMH (Business Management Hallmark) and coach of executives who want to become better. Better leaders, better co-workers, better humans.
Brian brings the goods in episode 55 of Marketing and Sales, Over Cocktails, covering such topics as:
● Why are there so many bad bosses?
● Building trust with employees using personal stories.
● Allocate your time according to your core values for a more fulfilling life.
Trust plays such a huge part in building any relationship, and Brian's focus is on bringing the human element back into the workplace. In today's world where we're all a bit burned out from the mechanical sales and management training that's everywhere, a shift towards sharing more personal stories and becoming more genuine in our interactions is key.
Personalization in terms of time management is also a shift we can make to live a more fulfilling life. Focusing on the things that matter when blocking out your calendar can make all the difference. Shifting away from productivity and towards "how can I do more of what I value the most" can be a game changer.
So pull up a chair or pop on those ear buds as Dr. Brian takes us on a journey that will no doubt make you rethink you strategies with your employees, and everyone you work with.
Mentioned in this Episode:
MarketingandSalespodcast.com
Business Management Hallmark
Brian Harman on LinkedIn
Blinkist
Shay Rowbottom - Video Bootcamp
Open Deltas
Trillion Dollar Coach
Marcus Chan on LinkedIn
The 7 Secrets to Selling More by Selling Less
Joe Apfelbaum on LinkedIn
Jackie Hermes on LinkedIn
Steven Covey on Trus
Still think you need to pay for ads to get exposure or engagement?
Still think the way to build your brand is through Google clicks or Facebook advertising?
Well pull up a chair and have a listen to episode #53 with MANDY McEWEN of Mod Girl Marketing, who talks about building your personal brand organically, and what that actually means.
Mandy gets into how important it is to grow and master your organic content before you even think about spending ad money. Tell a story about how you have helped people, NOT how awesome your company is. You want people to say great things about you and the value you offer. Sometimes it pays to be vulnerable. Show your personality. Add value to your audience.
Mandy’s quick tips:
● Put yourself out there on social media. Create useful content and tips for your audience.
● Figure out what kind of content is going to get views, attention, and engagement (and hopefully leads and conversions).
● Stick with one social media to start and focus on it.
● Master organic marketing before you start any paid ads.
● Figure out where your customers are hanging out. Is it Instagram? Post your content there.
● Build a partnership with others who have complimentary services.
What’s Inside:
● What do Mod Girl Marketing and Luminetics specialize in?
● What is a backlink and why is it beneficial?
● The most important hours for social media engagement.
● The easiest way to create content for social media.
● The importance of SEO.
Mentioned In This Episode:
MarketingandSalespodcast.com
Mod Girl Marketing
Mandy McEwen LinkedIn
Allan Langer Website
The podcast currently has 62 episodes available.