Marketing Automation Ninja

Shooting a video or a podcast requires some good sound.

The question is how?

Do we need to invest in expensive microphone?

Actually in today's episode, I'm sharing with you my little technique to have some good sound, just with your smartphone.

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

When I started creating YouTube videos and my first podcast, I was really attached to the details. Normal you would say… It's because I didn't really know where I was going...

The problem is that I put my energy in the wrong place :-(

Instead of trying to improve my public speaking skills, I tried to compensate with some tech skills.

A multi-camera setup from the first video. Sharing the screen of my smartphone, explaining complex stuff with a whole artifice while it was the first time I was speaking.

In short, unless you already have several thousand followers on YouTube or your podcast, there is no need to edit your videos or shows.

Focus on strengthening that content creation muscle. The more you do, the better quality your content will be. Spending most of your time editing your videos is clearly not the way to make rapid progress.

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

Why people don't get what you have to teach them?

When I was young, my mother took me to the church on regular basis and 30 years later, I can recognize the same story pattern in good content that we can find on the web.

For centuries, stories have been structured the same way to catch people's attention, to make them feel the story, to help them get in the hero's shoes.

If you have anything to teach, you need to use this same pattern.

Catching people's attention with a little intrigue, then telling the story of someone they can relate to, or someone they will like. And after telling the story, you can help them create the morale of the story.

In other words, this is not you teaching them something, the story does. And they will remember it because they made the morale themselves. They created their own truth guided by the story.

That's the power of stories and that is how everyone should teach things...

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

It’s not always obvious to configure our smartphone to record high quality videos.

In this episode, I’m going to share with you few tips to record high quality videos, just with a smartphone.

It comes down to this:

- Disable the stereo audio

- Use standard format for the video ( Full HD format)

- Use stabilized mode

- Avoid low cost phones

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

After creating hundreds of video and audio content, I've finally refined my process and created a process that I follow for almost any type of content I create.

In today's episode I'm sharing with you, not only how to brainstorm ideas, but also and more importantly, how to create a storytelling and hooks so that your audience will come to your content and be tempted to watch it till the end.

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

If you tried to produce video or podcast content, you might have felt the "Imposter Syndrome".

Wondering why you're doing this, thinking that they are people way better than you to explain what you have to explain...

In fact, there is always someone better than you to explain theory, but not in a specific context.

The theory is not as important as the story that will help people to identify what skill or knowledge they need to achieve their goals. And if you set aside that imposter syndrome and just focus on helping people to move forward with what they have to do. Then you are adding tons of value into peoples life, way more than what a doctor or a Phd expert would do explaining the nitty-gritty aspect of what people need to do.

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

When I started to produce my first videos, I quickly realized that I needed to follow my speech plan, I didn’t want to read on a notebook or anything we could see on the screen.

So I’ve tested tons of techniques.

Using a second smartphone next to the camera, a real teleprompter, paper notes…

Using a teleprompter is convenient but it’s not only a bit costly, but it’s also tons of synchronization between your speech and the text you want to say.

So to me, the best and simplest option is to

Write down bullet points of all the topics you want to cover on a sticky note

Place those sticky notes on your phone but without actually covering the center of the screen and the camera.

Read from the bullet points and develop each point.

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

I've been producing content for years, video, audio, and written content.

When I got started, I jumped right away on teaching the knowledge, and I've produced countless useless videos, focusing exclusively on the knowledge part, which is not what people are looking for initially. They want something else...

What do people want? They want to keep it easy for them, not to learn tons of techniques.

So if you want to be able to make them understand what they need, that particular knowledge that will make them get what they want: Then you need storytelling!

You need to share a story of someone like them, someone with similar goals. To explain what happened to that person because they didn't know what you are about to share.

The story part is easy to listen to, watch or read because there isn't too much important details. That story part is here to make the audience understand how important it is to know what you are about to share, The knowledge part.

In other words, the story is the motivator for someone to consume your content until the end, explaining why that's important if they want to reach their goals.

So in nutshell:

1 - Catch their attention with a relatable short message, introducing someone with similar goals.

2 - Once the message is conveyed, we need to shock them by giving them the narrative that they too, can be stuck in this situation ( stop and shock process)

3 - Teach through a story (explain and end with the moral) This then will help them create their own theory. Then rephrase the moral of the story, teaching them what they really need to know to meet their goals.

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

I started producing my first videos 4 years ago and I tried my hand at podcasting 3 years ago already. The result, as much as being frank was not terrible...

Nevertheless, is it possible to do anything other than to appear ridiculous in front of our camera? To see our friends and family doubtful while watching our videos?

I even have someone who once remarked to me:

"Apart from making videos in English on Facebook, what is your job? ..."

What to answer to that... that we have a long-term vision, that we have a lot of know-how to share and that we want to share our experience with others...

In short, all this to say that what really matters is not the form! Let's be honest, your first videos or podcast episodes can not be great! …

What will matter is the first impression and the value you bring to others through your content.

For the value of the content, it is by explaining and sharing your experience, that you will train yourself to speak out. It's only the practice and feedback of your audience that can improve you...

As for the form if we want to give a good impression to motivate users to watch our content. With a small budget we can easily add some animations with an intro and an outro. We can even add real effects during the episode, It's just a matter of energy invested.

This is precisely where it is important not to waste time on details, but to automate the addition of this branding automatically to add that first good impression without devolving time or money for each episode.

And that's the whole purpose of Marketing Automation Ninja...

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja