Marketing Automation Ninja

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

I started producing videos more than 4 years ago and it's still really complicated to manage a high energy level... The worst for me was shooting a 24 video course in one day, it totally exhausted me... However, it's essential to manage your energy level for yourself but also for your audience because it's felt!

So THE technique? You have to mix video production with sports! Just before shooting, a little workout with a cold shower is super effective!

The idea is also to take advantage of an environment and communicate what you have to share.

If you have an office and constraints to work out? The bare minimum I would recommend is to take a deep breath of fresh air and some physical exercise (jumping, squatting or dancing on the spot!) and it will be directly felt in the final result!

The performance on a stage, during a speech is directly linked to our physical and mental performance... You have to see it as a sport!

The key is to mix sport and shooting! With at least a big breath of fresh air!

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

For many years, my only concern was to increase the performance of my funnel and my conversion rate, and I realized that I was missing a lot of things and that I didn't really understand the basics of Web Marketing and that's exactly what I'm going to tell you today...

The field of Web Marketing requires a lot of skills, and there are a lot of gurus who share their methods, their own tools and it's a pain to find your way.

I quickly focused on my website, my funnel had to be optimized but it is secondary in reality. When you start, you need a funnel but the most important thing is to have emails from your users or people who want to follow you.

Asking people to download something or to subscribe to our newsletter is the TOP priority!

I've tested lots of tunnels with training sales, ebook sales but it's not effective to have a "cold prospector" but rather to have someone who follows you and knows you and listens to you!

What is really important is traffic! But how to generate it?

Forget about advertising: You don't know what to talk about unless you have created mass content.

The key is to create mass content, then you observe what works and communicate by sending your content pieces to your mailing list!

Paid advertising is only used to amplify something that is already working!

The most important thing is to create as much content as possible, quality content that works!

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

When I started on YouTube, I was challenged to start a channel in English even though my level was really average! 
It brought me a lot of difficulties and challenges before I started to grow! 
In this episode, I will also give you some statistics and the differences between my French and English channels!

1 - The gap related to the difference in culture, we can't use the same examples or references! 


2 - Pronunciation: some words are more difficult to understand and therefore with a certain level of complexity for our audience!


3 - A certain hesitation: we look for our words much more in our speeches, even with a script! We don't have the same natural attitude from one language to another! 

In the end, if you set yourself this crazy challenge, you can see that you will not only attract the people you imagined. 
I was really targeting the USA and England, but today it's less than 50% of my audience, the other part are foreigners speaking English!


To conclude with some statistics, I have about 1000 subscribers on my English channel and less than 200 subscribers for the French channel, and I have as many views on these 2 channels with almost 5 times more subscribers on the English channel! 

In fact, it's really complicated to create results immediately, but it was for me a way to progress on an international reputation with a small audience. 

If you are a beginner, I advise you to focus on your native language, but if you really want to create a channel in another language? Then do both (French + foreign language), because it's much easier to structure your content!

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

When you start to create video content, you can get caught up in a whirlwind of trying to create the perfect environment to shoot. How to adjust the light, how to adjust your camera or your smartphone...

To make it simple, there are 2 places particularly well suited to shoot your videos or even your podcast episodes.

1 - In your office/studio with always the same setup, the same background, the same position

2 - And outside in the nature

It is important to realize that shooting videos requires a significant amount of energy and the smallest detail that will come in your way will slow you down. That's why once you have found a setup that works for you, the right lighting, the right background... etc

Once you have found that setup, the best thing to do is not to dismantle that setup and keep everything in position for your next video.

The second best place to shoot is outside, in the middle of nature.

When shooting a video there are 2 extremely important technical elements. The light and the sound.

There is nothing better than natural light to record a video and there will be nothing like a good light of daybreak or end of day. (Just avoid the full sun, which will put a lot of shadow on your face.)

And on the sound side, nature brings its share of small nuisances such as the noise of birds ... but generally this nuisance will not be disturbing and will be much more pleasant than the boiling and complicated environment of a city.

In conclusion, remember that what counts is the content of what you have to share, not the technical perfection of your video ...

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

When we create a YouTube video, we have to share our brand, it's our branding, that's how your audience can identify what they will find in your videos.

Our brain can only focus on one thing at a time, so I usually recommend that your intro credits are voiceless. It is only an animation and a message, but I also recommend a little music that brings a professional aspect. It should be short, on average 5s including:

your brand (logo and name)

your baseline

Directly after, we enter directly on your content, with a brief presentation of yourself and your content ... But we can really do anything we want!

There will be more information for an end credit (Outro). If you are on Youtube, don't forget:

to put a small "subscribe" button and notifications

your brand and slogan

it is essential to have a "call to action", you invite your audience to perform an action, like redirecting them to your podcast or your website, they can have much more than following you on Youtube! 

If you are doing online courses, your outro will be much shorter with only your brand, music and possibly your baseline... From online training or for a content creator, the main thing is to anchor your brand branding, in addition to music and animations!

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

In 2021, I launched the startup "Marketing Automation Ninja". In this episode I look back at the highlights, things that are coming up and of course the Christmas offer!

2021 has been a great year for Marketing Automation Ninja. In fact, this tool was born out of a huge difficulty I encountered in 2020 on my other startup "MyCTOfriend". I had to let go my whole team, so by force of circumstance I had to completely automate my video process, that's how M.A.N. was born!

Today, there are more than ten people using MAN for their projects and business, and we hope to have many more users in 2022!

2022 announces great things for MAN, we are working on a redesign of the tool and a brand new interface! It will simplify the creation of introductions and outros, with more independence for our customers. We're also working on an automatic newsletter generator and new specific video formats to meet a maximum of needs!

It is in this beautiful festive context that we offer a MAN FOR LIFE license! To take advantage of this exceptional offer before December 31st, please send us an email request for more details: [email protected]

Merry Christmas to you and your love ones,

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

It's really complicated when you're starting a startup to define the perfect persona that's suited to your product or solution.

In 2014, I had to shut down my first startup. The mistake we made was to have addressed too many people, with too many divergent messages on too many personas at the same time.

With this experience, I'm going to explain you how to correctly define your personas!

With Marketing Automation Ninja, we have several personas, we have info-preneurs, influencers and startups.

If you're not quite sure of your persona(s) yet, the first thing to do (after interviewing several people) is to produce content, and as you go along you will refine your communication!

Then, you have to focus on the common problem(s) that your personas have, you must not exclude any category from the start!

By producing your videos you will attract different types of profiles, you will refine your niche and you will be able to determine which ones are the most interesting and therefore who will be ready to pay for your service... Don't stay with several personas which will be counterproductive and not sufficiently adapted especially at the beginning of a project!

Establish your business model with one persona, and once your business model is profitable and allows you to be profitable, you can open up to other types of profiles!

Another method could be to create a type of content for each profile and address it specifically, with an explicit title for example.

The best method is to first reduce the possibilities until you get a single persona, then you dig your niche, and once you are well established you re-diversify on the other personas previously imagined by moving forward as quickly as possible on your project!

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

When I started my start-up projects, I had to define my persona, it means "who is my typical customer".

I got this technique from a mentor in Silicon Valley who works in the start-up world.

It's a really simple technique, and really anyone can implement it.

Choose one person to conduct the interview. Close your eyes and imagine yourself as your typical customer, choose a name, a marital and family situation, a job.

You will describe a typical week, your habits practically hour by hour. You will then understand the behaviors of your typical client, when you can communicate with them.

In the next episode, you will discover how to apply this method if you have several personas!

Tell me what you thought of this technique and if it helped you establish your first persona

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja

The introduction will give THE first impression when someone listens to your podcast for the first time.

To get your audience hooked from the start, you need to know how to structure your introduction and your outro.

Personally, I took a lot of inspiration from...Russell Brunson, and I structured my introduction so that my audience knows from the start what to expect in the episode they're about to listen to.

If, like me, you need to create a generic intro for your podcast, make sure it contains:

- A short and effective message that states what your podcast usually covers.

- Who is this content for, your target customer?

- If possible add a little personal touch to announce your channel.

And to have an effective outro, think about :

- To thank your audience

- to invite them to like and share your episode

- Remember to offer your product or services to your audience

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/

Follow us on Instagram: https://www.instagram.com/marketingautomationninja