Today's average consumer is very aware of their food choices. Common headlines include GMOs, sustainability, local products, pesticides, and the list goes on. This overwhelming interest gives those involved in agriculture the opportunity to develop a local customer base and grow strong relationships with the consumers in their communities, and beef producers are no exception. Join Josie as she visits with Kathleen Evans from CK Cattle as they discuss the Hope Hull operation's booming beef business - developed during the Covid-19 outbreaks in 2020 - and the things other producers need to know before jumping into direct sales to consumers.