Mike Manheimer is the chief customer officer (CCO) at Postscript—and a soon-to-be first-time father. Postscript is a short message system (SMS) marketing platform powered by AI, designed to help e-commerce brands within the Shopify ecosystem build personalized connections with their customers to drive revenue. Mike entered the SaaS world straight out of college at a startup called WebPT, where he worked his way up to marketing director. After leaving WebPT, Mike held various leadership roles at Gainsight before serving as head of growth marketing at Front. He joined Postscript in 2021 as chief marketing officer and transitioned to his current role as chief customer officer in late 2024, leading both the marketing and customer teams.  

In today’s episode, Alan and Mike discuss conversational commerce, exploring how SMS text messaging, chatbots, and voice assistants are transforming the shopping experience. They examine the potential rise of SMS texts in marketing and why conversational commerce hasn’t fully taken off yet. Their conversation also highlights Postscript's decision to specialize rather than consolidate, and the AI innovations they are using to boost revenue. Mike also shares common misconceptions about SMS marketing, notes a consumer shift toward analog experiences, and encourages marketers to adopt an AI-first mindset. 

Key quotes: 

“When I joined Postscript, part of my thesis was that two megatrends were intersecting, and they weren’t going to stop: We’re seeing more transactions done online over time. The second is, we see messaging as a major component of the way people spend their time online, especially on their mobile devices. We see messaging in a bunch of forms but especially text messaging dominates the time people are using their phones. And so, Postscript exists at the intersection of both those trends.” – Mike Manheimer, CCO at Postscript 

“SMS is the only channel that exists for marketers that is fundamentally ‘two-way’ from the get-go.” – Mike Manheimer, CCO at Postscript 

“When you nail that—you know, the voice, the value add, and the consent—then what you end up with is a very highly engaged, high-earning channel. And a lot of people are finding that they're actually making more money off of an SMS list that ends up being only one-fifth of the size of the email list that they've been cultivating over the last few years because of the integration with the phone, the immediacy of the channel, and the engagement that you're able to generate.” - Mike Manheimer, CCO at Postscript 

“Cracking the code on conversational for your brand not only makes you feel good, it’s a financial imperative.” - Mike Manheimer, CCO at Postscript 

In this episode, you'll learn: 

• Why SMS is yielding results in conversational commerce  

• Benefits of specialization versus consolidation in SaaS 

• What AI innovations are driving revenue 

Key highlights: 

• [01:40] Preparing for fatherhood 

• [03:10] Career path to Postscript  

• [06:45] What is Postscript?  

• [8:15] How SMS could change conversational commerce  

• [12:10] Marketers’ SMS misconceptions 

• [17:45] Specialization versus consolidation   

• [23:20] AI use cases in SMS to drive revenue 

• [30:55] Learning to adapt as the new kid 

• [34:15] Advice to your younger self 

• [36:20] A topic that you and other marketers need to learn more about: effectiveness in statistics  

• [30:30] Trends or subcultures others should follow: a renewed interest in analog  

• [41:40] Largest opportunity or threat to marketers today: become an AI-first thinker 

Resources mentioned:   

• Mike Manheimer 

• Postscript 

• Shopify 

• What is conversational commerce? 

• Career stops: WebPT, Gainsight, Front 

Follow the podcast:   

• Listen on Apple Podcasts   

• Listen on Amazon Music  

• Listen on Audible  

• Listen on iHeart Radio 

• Listen on Spotify   

Connect with Mike Manheimer and Postscript:  

• Mike Manheimer on LinkedIn 

• Postscript on X 

• Postscript on LinkedIn 

• Postscript on Instagram 

• Postscript on TikTok 

• Postscript on Facebook 

Connect with Alan Hart and Deloitte Digital:    

• Alan Hart on X  

• Alan Hart on LinkedIn  

• Deloitte Digital on LinkedIn  

• Deloitte Digital on Instagram  

• Deloitte Digital on YouTube  

• Deloitte Digital on Threads    

Post-production credits:  

• Integrity Media Solutions LLC 

Tariq Hassan is a proud girl dad, a transformational leader, and the  chief marketing and customer experience (CX) officer at McDonald’s USA. Before joining McDonald’s, Tariq spent over 20 years in global marketing, communications, innovation, and consumer insights. Before moving into his first chief marketing officer role at Petco, he held marketing and brand leadership roles at HP, Omnicom Group, and Bank of America. Since joining McDonald’s in 2021, Tariq has led the post-pandemic marketing efforts, including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy to create holistic and compelling brand experiences for customers across nearly 14,000 McDonald’s restaurants in the US. 

On today’s show, Alan and Tariq discuss Tariq’s career at McDonald’s and how he has helped bring the iconic brand into the digital future. They also explore how McDonald’s has modernized its approach to digital engagement and solidified its cultural relevance by mindfully using data and digging deep into “fan truths.” Tariq shares the four key areas that fueled this transformation: influencing food culture, deeply engaging with fans, leveraging data for personalization, and using McDonald’s influence to shape cultural moments.  

In this episode, Alan and Tariq also explore the return of McDonald’s beloved characters and the leadership lessons Tariq is taking with him as he moves on to his next career venture. Tariq opens about his personal experiences, including navigating the college search as a dad and how his daughter’s cancer journey influenced his outlook. Finally, he offers advice to brand leaders, reflects on AI’s growing role in marketing, and highlights food culture as a key trend for the future. 

Key quotes:

“Data is a currency, it’s a language, it’s a form of connecting with [Gen Z], and if you do it the right way and provide value, then they return that value with a deeper relationship.” - Tariq Hassan, Chief marketing and customer experience officer, McDonald’s USA  

 “At McDonald’s, we’re guided by what we call fan truths. These truths are about understanding the unique moments, those connections, that our fans have [with our brand].” - Tariq Hassan, Chief marketing and customer experience officer, McDonald’s USA

“As brand leaders, you drive clarity of your values, you're transparent with those, and then you lead with actions.” - Tariq Hassan, Chief marketing and customer experience officer, McDonald’s USA

In this episode, you'll learn: 

• Why consistency is key to maintaining brand integrity 

• Strategies for building deeper customer relationships through personalization  

• Tips for embracing digital transformation and data-driven marketing 

Key highlights: 

• [01:24] Experiencing the college search as a dad 

• [03:35] Tariq’s career path to McDonald’s  

• [07:28] Applying a customer-focused lens across industries 

• [08:54] Where to start when stepping into an iconic brand 

• [10:40] Four key areas driving McDonald’s modernization 

• [12:43] The return of McDonald’s classic characters and their impact 

• [17:18] The journey of McDonald’s digital transformation 

• [20:15] Understanding the scale and reach of McDonald’s 

• [21:11] Advice to brand leaders on navigating social, health, and other major events 

• [24:24] Leadership principles Tariq is leaving at McDonald’s as he moves on 

• [27:50] An experience from your past that defines you: his daughter's cancer journey 

• [30:36] Advice to your younger self: trust your gut, find mentors, take a step back 

• [32:08] A topic that you and other marketers need to learn more about: Generative AI 

• [34:50] Trends or subcultures others should follow: food culture 

• [36:15] Largest opportunity or threat to marketers today: data 

Resources mentioned:   

• Tariq Hassan 

• McDonald’s 

• Career stops: Agencies – Darcy, Leo Burnett, FCB, Omnicomm. Brands: HP, Bank of America, Petco

• McDonald’s Celebrity Meals 

• Hamburglar Hits the Road 

• Grimace’s Birthday 

• McDonald’s Mobile App Success 

• “It’s not just you: McDonald’s really was everywhere this year” (CNN) 

Follow the podcast:   

• Listen on Apple Podcasts   

• Listen on Amazon Music  

• Listen on Audible  

• Listen on iHeart Radio 

• Listen on Spotify   

Connect with Tariq Hassan and McDonald’s: 

• Tariq Hassan on LinkedIn  

• Tariq Hassan on X  

• McDonald’s on X  

• McDonald’s on Instagram  

Connect with Alan Hart and Deloitte Digital:    

• Alan Hart on X  

• Alan Hart on LinkedIn  

• Deloitte Digital on LinkedIn  

• Deloitte Digital on Instagram  

• Deloitte Digital on YouTube  

• Deloitte Digital on Threads    

Post-production credits:  

• Integrity Media Solutions LLC 

Jenn Garbach is the chief marketing officer at PNC Bank, where she leads a team of approximately 200 marketing professionals. Her team focuses on brand and line-of-business marketing, paid and social media, direct marketing, and digital marketing strategies. She also helps oversee the bank's relationship with Arnold Worldwide, PNC’s integrated marketing and advertising agency of record. With over 20 years of experience in financial and professional services, Jenn has worked across marketing, product management, strategy, technology, and customer experience. She began her career at Deloitte Consulting, and before joining PNC in June 2023, she held leadership roles at PayPal, Capital One, and Thomson Reuters.  

On today’s show, Alan and Jenn discuss her career journey, her initial goals upon joining PNC and the complexities of launching a new brand for a 160-year-old organization. They explore how marketing, often seen as “just pretty pictures,” is actually a key growth driver, a concept they refer to as “The Big M.” Jenn also breaks down the fundamental premise and strength of the “Yes, And” model and how it fuels innovation and collaboration. Looking ahead, they discuss AI preparedness and its impact on marketing.  

Key quotes: 

“You can’t just go out with a really funny, creative ad campaign and hope that it’s going to do the job. You have to live your brand every single day—and the products, services, experiences we are bringing to market.” - Jenn Garbach, CMO at PNC Bank 

“You hear me use that word ‘engine.’ That’s really the aspiration. Moving from a place where we may be operated as a delivery function to a place where marketing is seen as an investment of growth—marketing as an engine to drive business outcomes.” Jenn Garbach, CMO at PNC Bank 

“It’s not just about getting to the summit; it's the process we go about and the collective victory.” Jenn Garbach, CMO at PNC Bank 

In this episode, you'll learn: 

• Strategies to gain a competitive edge  

• Tips to enhance your marketing efforts using data-driven techniques 

• How to transform your team into powerful change agents 

Key highlights: 

• [01:28] Jenn’s first job as a cart pusher 

• [02:48] Jenn’s career path 

• [06:19] Initial goal when joining PNC 

• [07:00] What is involved in launching a new brand 

• [08:45] “Brilliantly Boring” tagline 

• [12:51] Where does marketing go at PNC now? 

• [15:07] How people become a great change agent 

• [21:10] An experience from your past that defines you: studying abroad. 

• [23:50] Advice to your younger self  

• [25:05] A topic that you and other marketers need to learn more about: AI preparedness 

• [28:10] Trends or subcultures others should follow: Super Bowl  

• [30:22] Largest opportunity or threat to marketers today: pace of change  

Resources mentioned:   

• Jenn Garbach  

• PNC Financial  

• Brilliantly Boring at PNC  

• Boring is Essential (Launch Video)  

Follow the podcast:   

• Listen on Apple Podcasts   

• Listen on Amazon Music  

• Listen on Audible  

• Listen on iHeart Radio 

• Listen on Spotify   

Connect with Jenn Garbach and PNC Bank:    

• Jenn Garbach on LinkedIn   

• PNC Bank on X   

• PNC Bank on Instagram   

Connect with Alan Hart and Deloitte Digital:    

• Alan on X  

• Alan on LinkedIn  

• Deloitte Digital on LinkedIn  

• Deloitte Digital on Instagram  

• Deloitte Digital on YouTube  

• Deloitte Digital on Threads    

Post-production credits:  

• Integrity Media Solutions LLC 

Tom Klein is the Chief Marketing Officer at Matterport. He brings more than 20 years of experience spearheading marketing efforts for some of the world’s leading brands and has a passion for operating at the intersection of marketing and technology. Before Matterport, Tom served as the Global Chief Marketing Officer of Mailchimp, where he led the company’s go-to-market efforts and the brand, product, campaign, and content teams. In 2017, Adweek recognized Tom as one of the 50 Most Indispensable Executives in Marketing, Media, and Tech. Before joining Mailchimp, Tom founded and became CEO of Digital Scientists, a digital marketing and software development firm. He is also the co-author of the book, Enterprise Marketing Management: The New Science of Marketing.  

Matterport is a technology company specializing in 3D spatial data and virtual tour solutions. They provide a platform that enables users to digitize physical spaces into immersive, interactive 3D models known as digital twins. These digital replicas are widely used in real estate, construction, retail, and various other industries to improve visualization, design, and communication. 

On today’s show, Alan and Tom dive into the world of Matterport and explore the diverse range of customers it serves. They unpack the complexities of Matterport’s go-to-market strategy, which seamlessly integrates an eCommerce platform, professional services, and a robust SaaS offering. The conversation also ventures into the future of property intelligence, shedding light on how these innovative solutions are transforming industries and redefining the way we understand and utilize spatial data. 

“It can be very hard to reach the whole planet, but if you reach the people that are really the great communicators and connectors, that’s sort of a leverage point.” 

In this episode, you'll learn: 

• The power of transforming complexities into a seamless experience for the customer 

• Strategies for marketing to a diverse and dynamic consumer base 

• What’s next for 3D spatial data technology 

Key Highlights: 

• [02:22] Becoming a pro at refurbishing old houses  

• [03:31] How refurbishing skills are similar to marketing  

• [05:10] Journey to Matterport 

• [07:08] Solutions Matterport provides 

• [10:55] Data as a part of Matterport solutions 

• [16:18] How Matterport solutions get out to market 

• [21:50] What marketing looks like at Matterport 

• [23:56] Where the technology of Matterport is going 

• [28:02] An experience from your past that defines you 

• [30:37] Advice to your younger self 

• [32:38] A topic that you and other marketers need to learn more about 

• [35:12] Trends or subcultures others should follow 

• [37:45] Largest opportunity or threat to marketers today 

Resources Mentioned:   

• Tom Klein  

• Matterport  

• Previous Marketing Today episode with Tom as CMO of Mailchimp  

• Property Marketing  

• Facilities Management  

• Design & Construction  

• Enterprise Marketing Management: The New Science of Marketing (2003 book by Tom)  

Follow the podcast:   

• Listen on iTunes (link: http://apple.co/2dbdAhV)   

• Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)   

• Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   

Connect with the Guest:   

• https://www.linkedin.com/in/tklein/  

• https://x.com/tomklein   

• https://x.com/Matterport  

• https://www.instagram.com/matterportmedia   

Connect with Alan Hart, and Deloitte Digital:   

• Alan on X 

• Alan on LinkedIn 

• Deloitte Digital on LinkedIn 

• Deloitte Digital on Instagram 

• Deloitte Digital on Youtube 

• Deloitte Digital on Threads   

Post-Production Credits:  

• Integrity Media Solutions LLC 

Andy Lopez is the Senior Vice President and Head of North America Marketing at Behr and proud father to three children under the age of eight. At Behr, Andy leads the Brand Marketing department overseeing global B2C and B2B brand strategy, creative, media, PR, design, digital, innovation, consumer experience, and research. As the youngest Global Head of Marketing in Behr's 75+ year history, Andy has played a key role in maintaining BEHR’s position as the Most Trusted Paint brand in the U.S. and Canada. Before joining Behr, he held senior roles at leading global creative agencies such as Saatchi & Saatchi, and Project Worldwide, managing marketing strategies for Fortune 500 brands across diverse industries. Andy is recognized as one of the top marketers driving change in the industry.  

On today’s show, Alan and Andy discuss Andy's career journey and the fascinating process behind Behr's Color of the Year program, from how the colors and their names are created to the marketing strategies that bring them to life. They also explore Behr's successful social media efforts, including their growing presence on TikTok, and their strong partnership with The Home Depot. In addition, Andy shares how Behr builds excitement and drives purchases across the paint category while staying at the forefront of consumer engagement. 

“Strategize and make sure that we have collective marketing efforts that are really going to engage our DIY and professional audience the way that we feel like is truly going to make an impact and grow our businesses.” 

In this episode, you will learn: 

• The secret behind the Color of the Year program, from selection to naming 

• Tips to successfully build your social media presence  

• Strategies to build and maintain a strong partnership 

Key Highlights: 

• [01:32] Life as a father of 3 kids under the age of 8 

• [03:26] Career path 

• [04:54] Size and scope of Behr? 

• [06:24] Why the Color of the Year (COTY) program began 

• [07:41] How the COTY is chosen  

• [09:10] How the name for the COTY is picked 

• [11:08] Driving interest and purchases across the paint category with COTY 

• [14:41] Achieving success on Tik Tok 

• [16:46] Partnership with The Home Depot 

• [18:53] A past experience that defines you 

• [20:27] Advice to your younger self 

• [21:17] A topic that you and other marketers need to learn more about 

• [22:54] Trends or subcultures others should follow 

• [25:04] Largest opportunity or threat to marketers today 

Resources Mentioned:   

• Andy Lopez  

• BEHR  

• BEHR Color of the Year  

• Partnerships with Olive & June for nail polish  

• TikTok “To DIY for” Series  

• The Home Depot & BEHR  

Follow the podcast:   

• Listen on iTunes (link: http://apple.co/2dbdAhV)   

• Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)   

• Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   

Connect with the BEHR and Andy Lopez:   

• https://www.linkedin.com/in/andrewstevenlopez/  

• https://x.com/BehrPaint  

• https://www.tiktok.com/@behr  

Connect with Alan Hart, and Deloitte Digital:   

• Alan on X 

• Alan on LinkedIn 

• Deloitte Digital on LinkedIn 

• Deloitte Digital on Instagram 

• Deloitte Digital on Youtube 

• Deloitte Digital on Threads   

Post-Production Credits:  

• Integrity Media Solutions LLC 

Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginning in mergers and acquisitions at Rothschild, Mary discovered her passion for being an operator and marketer, which led her to roles in product marketing and communications at companies like MediaMath, News Corporation, and Frame AI. With a B.A. in Entrepreneurship and History from NYU, and even an early stint as a PR intern for Zac Posen, Mary brings a rich tapestry of experiences, driving innovative strategies and meaningful impact in the complex landscape of AI-powered infrastructure solutions. 

Neara is an infrastructure modeling platform revolutionizing how utility companies prevent outages and enhance transmission capacity. Recognized as one of TIME's 100 Most Influential Companies, Neara stands out for its transformative impact on utilities worldwide, enabling them to mitigate weather-related risks and improve resilience against potential disruptions. Beyond risk management, Neara’s advanced AI network modeling is a pivotal tool in advancing the global clean energy transition, helping utilities identify and address risks swiftly, assess the scope of potential issues, and streamline communication with policymakers to drive timely and informed decisions. 

On today’s show, Alan and Mary explore how the intersection of marketing and public policy shapes her strategic approach at Neara. They discuss the unique challenges of marketing in a regulated industry, highlighting the intricate balance required to navigate both compliance and creative engagement. They also discuss the complexities of managing international marketing activities and how the global scope amplifies these challenges. Additionally, they uncover how Neara leverages cutting-edge AI solutions to enhance their marketing strategies, utilizing marketing AI tools to drive innovation and efficiency in reaching their target audience effectively. 

In this episode, you'll learn: 

• The connection between public policy and marketing 

• The role empathy plays when marketing in a regulated global industry 

• Strategies to maintain customer trust and clarity when marketing a company powered by AI innovation 

Key Highlights: 

• [01:39] Rescue dogs 

• [03:09] Career path to Neara 

• [07:43] What is Neara 

• [10:47] Marketing at Neara 

• [15:46] How public policy fits with marketing  

• [17:15] How marketing is different in a regulated industry  

• [19:00] Complexities of having an international scope 

• [21:09] Messaging and talking about AI 

• [24:30] An experience from your past that defines you 

• [26:46] Advice to your younger self 

• [27:19] A topic that you and other marketers need to learn more about 

• [28:52] Trends or subcultures others should follow 

• [31:54] Largest opportunity or threat to marketers today 

Resources Mentioned:   

• Mary Cleary  

• Neara  

• No Dogs Left Behind (non-profit)  

• Founder of No Dogs Left Behind, Jeffrey Beri  

• Lawrence Lenihan  

• Zac Posen  

• Exit Five  

• The Food Lab (book) by J. Kenji Lopez-Alt  

• Gong Labs  

Follow the podcast:   

• Listen on iTunes (link: http://apple.co/2dbdAhV)   

• Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)   

• Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   

Connect with the Guest:   

• https://www.linkedin.com/in/mary-cleary-71212423/  

• https://x.com/Neara_Global  

• https://www.instagram.com/neara_global/  

Connect with Marketing Beyond and Alan Hart:   

• Twitter Alan B Hart - http://twitter.com/abhart   

• LinkedIn Alan  - https://www.linkedin.com/in/alanhart   

Post-Production Credits:  

• Integrity Media Solutions LLC 

We have a new look and name, Marketing Beyond with Alan Hart, brought to you by Deloitte Digital. Our previous series, Marketing Today, has evolved into something even bigger and better.

We've expanded our team and boosted our global support to bring you the great content you love, plus so much more. Marketing Beyond will take you on a deeper journey into the future of marketing. We'll continue to go beyond the conventionalvand explore the strategies, technologies, and trends reshaping the marketing landscape. 

We still want to inspire you to think differently and equip you with insights that empower you to be at the cutting edge of our industry. And each episode will bring you thought-provoking discussions with marketing leaders, visionaries, and innovators pushing the boundaries of what's possible. Whether it's exploring the impact of AI, sharing complex international marketing strategies, or diving into innovative digital transformations will cover it all.

For those who have been with us since the Marketing Today days, rest assured Marketing Beyond builds on the strong foundation we've already established. You can find all the archived episodes of Marketing Today at MarketingTodayPodcast.com or by searching Marketing Today with Alan Hart in your podcast listening app of choice.

So if you're curious, ambitious, and ready to redefine what marketing can be, you're still in the right place. Our first episode under Marketing Beyond Brand is coming to you on January 22nd. Be on the lookout for great content by visiting www.deloittedigital.com/us/marketingbeyond.

Thank you for joining us on this exciting journey and welcome to Marketing Beyond with Alan.

Marketing Today has a new look and name: Marketing Beyond with Alan Hart, brought to you by Deloitte Digital.

In Marketing Beyond with Alan Hart, Alan embarks on a new chapter with the relaunch of his marketing podcast. In this brief preview, Alan introduces you to Marketing Beyond—the evolution of Marketing Today—and invites you to discover how the show's expanded team and global support will help bring you the content you’ve come to know and love! Get ready to dive deeper into the future of marketing as the new series explores cutting-edge strategies, technologies, and trends reshaping the marketing landscape.

Hosted on Acast. See acast.com/privacy for more information.

Melton Littlepage is a seasoned marketing executive with over two decades of experience driving innovation, creating new categories, and accelerating growth in the technology sector. Currently the Chief Marketing Officer at 1Password, Melton previously held the same role at Outreach, where he led comprehensive global marketing teams to enhance brand presence and revenue generation. His prior leadership roles include transformative contributions at Tenable in cybersecurity, New Relic in software analytics, Schoology in edtech, and Concur, a multi-billion dollar global B2B SaaS leader. His expertise spans strategic communications, brand management, demand generation, and customer engagement across diverse domains.

1Password offers identity security and access management solutions built for the way people work and live today. Trusted by over 150,000 businesses and millions of consumers worldwide, the company’s enterprise password manager helps individuals and businesses store, manage, and use passwords and other sensitive information safely, and features strong password generation, secure storage, encrypted data protection, and cross-platform accessibility. Ideal for personal and enterprise use, 1Password supports secure credential sharing, password hygiene monitoring, and integration with business tools, offering a user-friendly solution for enhancing digital security. In 2024, 1Password became a multi-product security company with the debut of its 1Password Extended Access Management platform, enabling businesses to secure every sign in to every app from every device.

On today’s show, Alan and Melton discuss 1Password and its role in the cybersecurity space, exploring how Melton differentiates the brand. They explore 1Password’s strategic move into the golf industry through the Presidents Cup and the potential power of sports marketing. Melton shares his approach to crafting marketing strategies for both B2B and B2C audiences. They end by examining how trends like Formula 1’s resurgence and the popularity of longform podcasts are shifting the way we should think about marketing.

In this episode, you'll learn:

• The strategy behind a bold marketing move 
• Insight on how to successfully pitch a new strategy
• How Formula 1 and longform podcasts are reshaping the way we approach marketing

Key Highlights:

• [01:11] Personal story: Fear of heights
• [04:05] Career path to 1Password
• [11:42] What is going on in the cybersecurity industry
• [13:56] How 1Password is approaching security
• [16:33] Differentiating within industry
• [19:19] Recent sports marketing move with golf 
• [24:12] The pitch 
• [27:04] An experience from your past that defines you
• [29:08] Advice to your younger self
• [30:32] A topic that marketers need to learn more about: Mapping your buyers journey
• [33:04] Trends or subcultures others should follow: Formula 1 movement
• [36:00] Largest opportunity or threat to marketers today: Longform podcast

Looking for more?

Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest!

Hosted on Acast. See acast.com/privacy for more information.

Jacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM Global Partner Ecosystem Division, where she focused on building cloud, data, AI, and SaaS strategies. Before that, she was Global Head of Customer Segmentation & Customer Experience at General Electric and also held roles of increasing responsibility at Oracle for 10 years, as well as leadership roles at Ameritech and GTE, now Verizon. Thankfully, Jacqueline has always loved math, because, as she points out, marketing today is based mostly on data. However, she also emphasizes the importance of empathy and notes that it is essential in creating a space where people can be authentic and drive innovation, productivity, and product design. 

In this episode, Alan and Jacqueline talk about where trust fits into the AI conversation, what leaders need to know before launching an AI initiative, and how AI can boost efficiency and productivity. Jacqueline also tells us why underrepresented people, like black female business leaders, need to be involved in AI as it evolves.  

While AI has been around for a while, it became all the rage at the end of 2022 with public access to tools like ChatGPT. AI is based on patterns, some factual and some non-factual. So that poses the question: how do we trust AI?  

That's where Teradata comes in. By having responsible people create the models, take responsibility, and think critically about the training, governance, and outcomes, Teradata is focused on building the trust required to use artificial intelligence, generative artificial intelligence, and large language models for their “global 10,000” clientele, like American Airlines and United Healthcare. These companies rely on Teradata for their cloud data and analytics workloads. Teradata has been stewards of trusted information and data since they were founded about 40 years ago, and they believe people thrive when empowered with better and entrusted information. 

In this episode, you'll learn about: 

• Why is empathy important for marketers? 
• The importance of clean data  
• Why do underrepresented people have to participate in the evolution of AI? 

Key Highlights: 

• [02:10] What is empathy? 
• [03:45] Why marketers need empathy  
• [07:00] How a love of math led her to marketing  
• [10:30] Her path to Teradata 
• [13:15] Teradata’s focus and mission for mankind 
• [14:20] Teradata’s clients, services, and use cases  
• [19:00] How can business leaders ensure AI can be trusted? 
• [21:50] What do leaders need to do before launching an AI initiative? 
• [26:45] Remaining authentic while using AI 
• [30:20] Creative AI use cases as workforce multipliers and how that may change work in the US 
• [33:00] Why underrepresented groups need to participate in AI  
• [36:20] What we can all learn from Moe 
• [40:55] Advice to her younger self 
• [41:45] “Of course it’s Ai!” 
• [42:10] Watching the shifting nature of work 
• [44:40] Can you explain what marketing does and why it’s important? 

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