AI has become a prevalent tool used within the world of marketing, but do you know how to use it?

In this week's short, Matt explains why AI should not be used to write content for you but how it can be used to assist you with your content and SEO efforts.

On this blab: Tom Haslam (Host) and Matt Janaway

In this episode, we sit down with special guest Ryan Jones to discuss the three main pillars of SEO: technical SEO, content and link building. Ryan reflects on his time working in an agency before moving to work in-house at SEO Testing, as well as providing us with some insight as to why it is crucial to get your SEO strategy right.

Stay tuned for an episode jammed-packed with knowledge and expertise!

On this Blab: Tom Haslam (Host), Tilly Hayes and Ryan Jones

In this short, we are joined by Creative Director Tom to talk about all things colour psychology!

Colour is one of the most important parts of your branding. It is often the first element that is recognisable for consumers, so it is important that you choose the colours that convey the message you are trying to communicate.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, we are joined by Tom to unpack the world of paid social, more specifically, targeting the right audiences. 

He covers the importance of retargeting and how different assets can be used to refine this process. 

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this episode, we discuss a frequently covered topic in the Marketing Labs office - which is more important, creativity or functionality?

When building a website, our team can sometimes find themselves at odds. While our designer wants to craft a visually stunning experience, our developer wants to prioritise making the site fast, secure and scalable. But what happens when these worlds collide?

On this Blab: Tilly Hayes (Host), Tom Haslam, Mel Healy and Josh Stapleton

In this short, we sit down with Rich to discuss why you should use shared budgets in Google Ads. He explains the advantages and disadvantages of shared budgets, as well as explaining why he often chooses not to use them.

On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this short, we delve into the world of pop-ups; how and when they should be used and best practices for implementing them effectively. 

We talk about the pros and cons and how using them incorrectly can put people off.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this episode, we sit down with the ML team to discuss content repurposing and the best ways to get the most out of your content. We talk about using your written content to create videos for social media and the ways that different tools, such as AI, can help.

You don't want to miss this episode!

On this Blab: Tom Haslam (Host), Mel Healy, Matt Janaway and Emma Nunns

In this short, we delve into FAQs and their importance within your website. Tilly talks about the different ways it can be used and how they can improve a user's experience. We also explain the best ways to format FAQs to ensure they don’t take up too much real estate on your website.

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this short, we explore the mystery of phone calls within Google Ads, and why they may be harder to track than other conversion events. We talk about the ways to tell if Phone call conversions are being generated from your ads and how phone call tracking is not always easily monitored.

On this Blab: Tom Haslam (Host) and Rich Bloomfield