By Marketing Builder
Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding peopl
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The podcast currently has 52 episodes available.
If your organisation engages in some sort of sales process, irrespective of whether you are B2B or B2C, then a leave behind could add an extra dimension to your sales process and help get the sale.
Listen in to how to dial into ideas for amazing leave behinds and hear of great example I used to use.
Enjoy.
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According to one source, based on total website traffic, the social media behemoth, YouTube, is the second most visited site behind only Google.
Further, 90.6% of the global internet users, aged 16-64, use it to watch videos. That number would certainly be pushed higher if under 16s were included!
Internet users aged 16-64 spend an average of 2 hours and 25 minutes on social media each day.
That all adds up to video being a strong consideration tactic in your marketing. But how can you best use it, what do you need to consider, what equipment do you need, etc?
Damien Maher, from Newcast Studios, has worked in video production and TV broadcast for almost 30 years, and he joins us to discuss video for business marketing.
Be sure to check out newcast.com.au, lonsdaleststudio.com and connect with Damien on LinkedIn
Enjoy.
See omnystudio.com/listener for privacy information.
Social media is ever present in our lives. It has come a long way since the days where the boring old men, in grey suits, just thought it was just a waste of time and something that was a plaything for the kids.
Instead, it is now a space that is often critical to our business's marketing because, at a minimum, and if we put the time we spend on it aside, it can often be free marketing.
However, if you are like a lot of businesses, you look at social media and think, “What the hell am I going to post?”
It is pretty common.
That's why, in this episode, I share 20 social media post ideas, and I give a little bit of an explanation and some context for each one.
Once you've had a listen, be to head download the one-pager where I have collated them all for you - here.
Enjoy.
See omnystudio.com/listener for privacy information.
As a business owner or a marketer, you’ll appreciate the importance of being able to verbally get your message across; whether that is to the Board, senior execs, staff, at events, or whether you are producing videos or podcasts in your marketing.
We also know how important storytelling is in marketing!
It doesn’t matter whether you are a seasoned exec, a senior marketer, a small business owner, or a sole trader because, in this episode, Cam Sullings discusses the importance of speaking and presenting in marketing and gives us loads of great advice to help you deliver your messaging clearly.
Cam has a long history in communications as straight out of school he worked for a corporate video and events production company, in Sydney, before embarking on his radio career.
If you live in Canberra, his voice might sound familiar because you can hear him on the radio, MCing game days at the Raiders, or MCing a big event.
Enjoy
See omnystudio.com/listener for privacy information.
Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one.
Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are designed to nurture people through the sales funnel.
It is perfect for those in the B2B space and those that have long or complex nurture and sales funnels.
If you feel like traditional marketing approaches are not working for you, those that are suited to B2C, like social ads, email campaigns, and generalised content, then Account Based Marketing could be the answer.
This episode is part two of a two-part series. In this episode, I'll walk you through the final steps in beginning to create an Account Based Marketing approach and provide you with a basic example.
Enjoy.
See omnystudio.com/listener for privacy information.
Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one.
Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are designed to nurture people through the sales funnel.
It is perfect for those in the B2B space and those that have long or complex nurture and sales funnels.
If you feel like traditional marketing approaches are not working for you, those that are suited to B2C, like social ads, email campaigns, and generalised content, then Account Based Marketing could be the answer.
This episode is part one of a two-part series. In this episode, I'll walk you through the first steps in beginning to create an Account Based Marketing approach.
Enjoy.
See omnystudio.com/listener for privacy information.
This episode is the last in a nine-part series answering listener questions.
This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, “What is your favourite way to market to people?”
Unlike the first 7 episodes, where we only had one expert joining us, in this episode, as with the preceding episode, all of the experts so far have been posed the question which makes an awesome combined episode where we get to hear multiple views about the same question.
Joining us in this episode is:
You can also connect with the guests on LinkedIn by simply clicking their names above.
Enjoy.
See omnystudio.com/listener for privacy information.
This episode is the eighth in a nine-part series answering listener questions.
This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, “What was the best result you have seen from a marketing campaign. Specifically, small business?”.
Unlike the previous 7 episodes, where we only had one expert joining us, this episode, and the final episode, all of the experts so far have been posed the question which makes an awesome combined episode where we get to hear multiple views about the same question.
Joining us in this episode is:
You can also connect with the guests on LinkedIn by simply clicking their names above.
Enjoy.
See omnystudio.com/listener for privacy information.
This episode's question comes from Bruce Calder, from Bull & Bear Special Assignment, who asks, “With Google threatening to withdraw their search engine capability in Australia in retaliation for paying for news content, some ideas for Plan B please?”
This episode is the seventh in a nine-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
In this episode, Colin Anstie, from RD Consulting, an agency that focuses on marketing, communications, and change management, with a particular focus on government (but they also work with SMEs as well), joins us to answer Bruce's question.
You can connect with Colin at https://www.rdconsulting.com.au/ or on LinkedIn.
Enjoy.
See omnystudio.com/listener for privacy information.
This episode has two listener questions, both from Palliative Care ACT.
Dave Burnett asks “What’s the best way to argue the return on investment of marketing for NFP's and are paid advertisements on social media worth it?” and Tracey Gillard asks, “Our charity’s purpose is to advocate and support quality palliative care. However, death is not an easy sell…what advice do you have re: marketing something that is not talked about/is taboo across many cultures?”
This episode is the sixth in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
In this episode, Gail Hopkins, Managing Director at Make It Happen, an agency that offers NFP marketing services, joins us to answer Dave and Tracey's questions.
You can connect with Gail and find out more about Make It Happen at mih.com.au
Enjoy.
See omnystudio.com/listener for privacy information.
The podcast currently has 52 episodes available.