Marketing Builder Podcast

This episode's question comes from Phillip Jones, from Two Degrees Group, who asks, “In a world with no, or little trust, in brands (we see through you) ... how do you market?”

This episode is the fifth in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.

In this episode, David Pembroke, Founder and CEO of contentgroup, an agency who have long been experts in content marketing, joins us to answer Phillip's question.

You can connect with David at contentgroup.com.au or on LinkedIn.

Enjoy.

See omnystudio.com/listener for privacy information.

This episode's question comes from Jacquie Tewes, at Nurturing Your NDIS, who asks, “What are the best ways to create a name for my online program which is appealing to new disability sector business owners across Australia?”

This episode is the fourth in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.

Peter Ring, from Altitude Brands, who has been the creative architect of over one hundred brands and brand experiences, joins us to help answer Jacquie's question. 

Peter is an expert in helping his clients make the invisible, visible, and he achieves this by distilling where a business excels, drawing out its positives, and promoting and exploiting that through its brand proposition to create relevance, resonance, and customer engagement.

You can connect with Peter at www.altitudebrands.com.au or LinkedIn

Enjoy.

See omnystudio.com/listener for privacy information.

This episode's question comes from Jacquie Tewes, at Nurturing Your NDIS, who asks, "How can I create my master marketing email list when I have contacts on a variety of social media platforms?

Tim Hyde, Chief Fixer and Founder, at Win More Clients, joins us to help answer Jacquie's question. Tim focuses on helping experts win more clients, with less effort, and implementing a framework for calm, predictable, and organised growth.

This episode is the third in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.

Enjoy.

See omnystudio.com/listener for privacy information.

This episode's question comes from Kieran May, from Accross Business, who asks, "This might be a good question to answer for start-ups but when should I start marketing? Or is this a bit like the chicken and the egg? And how do I know when it’s time to call in a professional?”

Joshua Strawczynski joins us to help answer Kieran's question. Josh is the Managing Director & Online Consumer Psychology Expert at JMarketing who use their award-winning digital marketing psychology & UX techniques to help influence your customers' online behaviour.

Josh made the amazing offer of a free, one-hour, online consult for your marketing so be sure to head along to jmarketing.agency to take advantage of that. Be sure to mention you heard about it on the podcast.

This episode is the second in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.

Enjoy.

See omnystudio.com/listener for privacy information.

This episode's question comes from Liz Fitzgibbon, based in Tasmania, Australia, who is doing some great things helping the local tourism sector bounce back from COVID-19. 

Liz asks, “The current climate post-COVID has forced the local tourism sector to find a completely new audience, where most SME’s previously relied on International traffic. What advice do you have for these advertisers to capture a domestic audience? Where should they start? Where can they make the best use of small advertising budgets?”

Todd Wright, Founder and Director, of Threesides Marketing, in Canberra, Australia, has a long history of helping local tourism operators and he joins us to help answer Liz's question.

This episode is the first in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.

Enjoy.

See omnystudio.com/listener for privacy information.

Testimonials; they are so important yet so painful to source.

Of course, you’ll probably have some favourite customers or clients that you know would be more than happy to write a testimonial but you don’t want to be too much of an imposition.

So, how do you source good, succinct, testimonials, real ones, but get them quickly?

As such, the answer lies in the middle of writing them yourself (always a no, no :) and asking your customers or clients to write them.

In this episode, you'll learn the process for sourcing great testimonials, quickly, that are authentic. A process that is painless for everyone!

Enjoy.

See omnystudio.com/listener for privacy information.

This is part 2 of my chat with Bob so, if you haven’t already, head back to the last episode, episode 34, and listen to that.

When it comes to digital advertising, Google Ads and Facebook Ads are the behemoths. In the social media world, Facebook is the category killer, dwarfing everything else and that means they have a tonne of data on people.

A lot of people find that creepy, some unethical, but we aren’t here to discuss the ethics of what Facebook does. It is what it is, for now, but what it does do is present you with a massive opportunity ... if your target market is on Facebook. 

Bob Regnerus is the author of the 4th Edition of the Ultimate Guide to Facebook Advertising. Bob has an uncanny ability to pull a person’s story out of their head and heart and engineer that into highly-responsive ads and creative. Bob has 22 years of experience in Digital Marketing and has served thousands of clients and industry leaders such as Dan Kennedy, Bill Glazer, Ali Brown, and Perry Marshall.

Bob joins the show to discuss what it takes to create a successful Facebook Advertising campaign.

Enjoy.

See omnystudio.com/listener for privacy information.

When it comes to digital advertising, Google Ads and Facebook Ads are the behemoths. In the social media world, Facebook is the category killer, dwarfing everything else and that means they have a tonne of data on people.

A lot of people find that creepy, some unethical, but we aren’t here to discuss the ethics of what Facebook does. It is what it is, for now, but what it does do is present you with a massive opportunity ... if your target market is on Facebook. 

Bob Regnerus is the author of the 4th Edition of the Ultimate Guide to Facebook Advertising. Bob has an uncanny ability to pull a person’s story out of their head and heart and engineer that into highly-responsive ads and creative. Bob has 22 years experience in Digital Marketing and has served thousands of clients and industry leaders such as Dan Kennedy, Bill Glazer, Ali Brown, and Perry Marshall.

Bob joins the show to discuss what it takes to create a successful Facebook Advertising campaign.

This is part 1 of 2 of my chat with Bob so be sure to pick up the conversation again in Episode 35.

Enjoy.

See omnystudio.com/listener for privacy information.

A lot of marketing focus and spend these days goes into digital ad spending.

You might be spending money on Google Ads or social media ads on Facebook, Instagram, LinkedIn, or Twitter, and maybe you are even running retargeting ads, those ads that follow you around the internet when you’ve shown interest in a particular product or topic.

However, there are not many businesses that can run digital ads with a call-to-action to buy and have a high click-through rate and then a high buy rate. Usually, there needs to be a bit more in-between the ad and the purchase.

That’s’ where landing pages come into it.

In this epsiode, I'll gove you 10 best-practice pieces of advice to help your landing pages convert.

Enjoy.

See omnystudio.com/listener for privacy information.

Kate Freeman started a nutrition blog, and it was pretty popular. So popular, in fact, it made her think about whether, after her son reached Kindergarten age, if she should return to her government job or press on and see if she could build a nutrition business.

That was in 2012, and now, in 2020, The Healthy Eating Hub boasts two locations in Canberra, Australia, a strong team of nutritionists, and an amazing social media following with their Facebook page having more than 15,000 followers.

The Healthy Eating Hub isn’t into fads and diets. In fact, you very quickly come to realize that Kate and the team are all about keeping it real, for real people.

And that is what their content focuses on, keeping it real and Kate is like any small business owner in that she creates lots of great, helpful content such as blogs, videos, and social media posts.

But that wasn’t enough and, this year, Kate launched a podcast series called The Daily Dollop.

Kate joins the show to discuss how she uses the podcast in her marketing.

Enjoy.

See omnystudio.com/listener for privacy information.